Vince Gervasi

Performance Marketing Manager

Austin, Texas, United States5 yrs 8 mos experience

AI Enabled

Key Highlights

Expert in digital media and marketing strategies.
Proven track record in optimizing ad campaigns.
Strong leadership in cross-functional team collaboration.

Stackforce AI infers this person is a MarTech expert with a focus on digital media and campaign optimization.

Contact

Skills

Core Skills

Digital StrategyCampaign ManagementAd OperationsLeadershipVideographyBroadcast ProductionDigital Media ManagementMedia BuyingBroadcast OperationsTelevision ProductionBroadcast Engineering

Other Skills

Data AnalysisArtificial Intelligence (AI)Google AdsAd TraffickingGoogle Campaign ManagerOBS SoftwarePTZIP CamerasMediaocean PlatformAccount ReconciliationIntegral Ad Science PlatformCreative TraffickingExtreme Reach PlatformFreewheelStrata

About

I am a results-driven professional with a passion for digital media, marketing, and emerging technology. With a strong foundation in ad operations and digital strategy, I thrive in fast-paced environments that require analytical thinking, creative problem-solving, and adaptability. I’m always exploring new trends in media, AI, and marketing, looking for ways to enhance efficiency and drive impactful results. Whether optimizing advertising strategies, managing campaigns, or collaborating with cross-functional teams, I bring a detail-oriented and solution-focused approach to every project. Committed to continuous learning and growth, I’m always eager to expand my expertise and contribute to the ever-evolving digital landscape.

Experience

5 yrs 8 mos

Total Experience

2 yrs 8 mos

Average Tenure

3 mos

Current Experience

Roku

Senior Performance Media Manager

Jan 2026 – Present · 3 mos · Austin, TX · Hybrid

Lead performance media strategy for Frndly at Roku, translating growth goals into full-funnel campaigns across TV streaming and digital to drive incremental subscriptions and revenue.
Own campaign planning, optimization, and testing using data-driven insights to continuously improve ROAS and customer acquisition efficiency.
Partner with analytics, product, and creative teams to build incrementality and attribution learnings that shape Frndly’s broader marketing and budgeting decisions.
Develop and share clear performance reporting and narratives for Frndly stakeholders, highlighting what’s working, what’s not, and where to invest next to scale growth.

Campaign ManagementDigital StrategyData Analysis

Gallery media group

2 roles

Senior Ad Operations Associate

Promoted

May 2025 – Jan 2026 · 8 mos · Remote

Overseeing campaign operations and leading the execution of display campaigns on PureWow.com & Coveteur.com
Leading the connections between internal teams
Leveraging the power of AI to enhance campaign performance

LeadershipArtificial Intelligence (AI)Ad Operations

Ad Operations Associate

May 2023 – May 2025 · 2 yrs · Remote

Responsible for receiving display assets to traffic on PureWow.com & Coveteur.com & responsible for QA of all incoming client assets
Utilizing Google Ad Manager, CM360 to execute campaigns with monitoring in DoubleVerify & IAS
Responsible for reporting and post-campaign analysis

Google AdsAd TraffickingGoogle Campaign ManagerAd OperationsCampaign Management

Essencemediacom

Buy Enablement Associate

Jun 2022 – Mar 2023 · 9 mos · Remote

Proficiently managed a spectrum of digital media campaigns, encompassing paid social, paid search, display, and interactive media.
Demonstrated substantial experience in the reconciliation and tracking of campaign impressions through adept utilization of CM360.
Exhibited expertise in the seamless trafficking of creatives, while maintaining collaborative engagement with media planners to ensure precision in delivery across multifaceted campaigns.

Google AdsMediaocean PlatformAccount ReconciliationCampaign ManagementIntegral Ad Science PlatformCreative Trafficking+2

Al media strategy

Media Buying Associate

Feb 2022 – May 2022 · 3 mos · Remote

Implemented media plans and acquired advertisement airtime on television networks
Collaborated with network affiliates to guarantee efficient delivery of media and timely trafficking
Established budgets and designed campaigns for significant political entities

Extreme Reach PlatformFreewheelStrataMedia BuyingCampaign Management

Livecontrol

Remote Videographer

Jun 2021 – Apr 2025 · 3 yrs 10 mos · Remote

Proficiently operated OBS software to expertly direct live event production remotely.
Exhibited skills in diagnosing camera issues and ensuring a seamless broadcast across multiple platforms.
Brought extensive experience to effectively monitor audio, visuals, and stream quality throughout the duration of live events.

OBS SoftwarePTZIP CamerasVideographyBroadcast Production

Beasley media group

Remote Broadcast Engineer

Jul 2019 – Dec 2019 · 5 mos · Bala Cynwyd, Pennsylvania

Successfully produced live remote radio shows in the Philadelphia area
Expertly diagnosed live broadcast issues, ensuring seamless delivery to audiences
Efficiently monitored equipment and assumed responsibility for the proper functioning of remote equipment

Radio BroadcastingBroadcast Engineering

Qvc

Master Control Operator

May 2019 – Feb 2022 · 2 yrs 9 mos · West Chester, Pennsylvania

Diagnosed various broadcasting issues including camera malfunctions, graphic program problems, audio and wireless microphone issues, and network disruptions.
Monitored and maintained the quality of four live QVC channels and multiple streams on Facebook, YouTube, and OTT platforms.
Resolved downlinking problems and conducted network diagnosis for network affiliates to ensure optimal broadcasting quality.

Network Operations Center (NOC)Broadcast TelevisionTelevision ProgrammingTelevision Studio ProductionBroadcast OperationsTelevision Production