Apr 2023 – Aug 2024 · 1 yr 4 mos · Palo Alto, California, United States · Remote

• Served as an advisor to 5-7 early stage cloud-native SaaS start-ups (pre-seed and seed stage) around strategic GTM planning to accelerate revenue growth and be “ready” for the next fundraising milestone. A few months in, Devicethread asked me to join them full-time to head up their Go-to-Market and Partnership/Alliance functions.
• Devicethread delivers an AI-powered, IoT management platform for the hospitality industry, securely managing the broadest range of “smart devices” to drive topline growth and deliver personalized guest experiences at scale

Sep 2022 – Apr 2023 · 7 mos

Feb 2022 – Sep 2022 · 7 mos · Palo Alto, California, United States

• Global product marketing and GTM strategy, planning and execution. Also managed developer and customer marketing.
• Focus areas: [Mobile App Experience, Customer Journey, Mobile App Lifecycle] Management; Customer Experience Platform [Personalization, Predictive Analytics, Growth Hacking, Data Management, Journey Orchestration]

Mar 2021 – Feb 2022 · 11 mos · Hybrid

• Leading a global product marketing, Analyst Relations, PR, and website (essentially in an acting CMO capacity), high perfomance team of 15+ marketers to help enterprises deliver extraordinary experiences for their customers and employees, a critical CX, EX (employees) and AX (contact center agents) mandate accelerated by forces of Digital Transformation and AI-First experience automation.
• Key accomplishments include:
• 1. Drove cross-organizational efforts to position Kore.ai as THE TOP LEADER in Gartner's first publication of its Magic Quadrant for Enterprise Conversational AI Platforms in January 2022
• 2. Revamped external messaging and positioning leading to 4x increase in marketing-sourced pipeline in 2 quarters
• 3. Drive scale across all aspects of product marketing including new marketing content creation for thought leadership, demand gen and sales enablement
• 4. Grow overall marketing team with strong competencies in technical marketing, messaging and digital marketing
• 5. Led GTM planning and execution of a technology partnership and investment from NVIDIA, leveraging their Speech AI application framework, RIVA. NVIDIA's CEO, Jensen Huang, mentioned this in his opening keynote address at their global conference, GTC 2022

Jan 2018 – Jan 2021 · 3 yrs · San Jose, California, United States · Hybrid

• This non-profit's mission is to ensure every family in San Jose has the fundamental building blocks to create mobility from poverty.
• It provides childhood and adult development programs to acquire healthy food and build life skills on financial stability, career readiness, personal advocacy, health and wellness, technology and education.

Aug 2017 – Mar 2021 · 3 yrs 7 mos

• Responsible for global success of GTM planning and execution, driving distinct use-case/persona based narratives for cross-selling Adobe Analytics with leading Adobe solutions for content management, e-commerce, advertising and data management platforms. Jump-started this strategic initiative to drive net new growth in small to mid-size businesses across key verticals.
• PMM and GTM responsibility for the global success of Adobe Exchange technology and solution partners for the Adobe Experience Cloud.
• Regular speaker on topics pertaining to Digital Transformation, omni-channel customer journey analytics and experience-led actionable digital marketing solutions at industry and customer events worldwide.

Feb 2015 – Aug 2017 · 2 yrs 6 mos

• Helping world-class brands build loyal relationships with customers they know and learn more about consumers and prospects they just acquainted with Machine Learning and AI-driven insights of their multi-channel journeys and experiences.
• Built a small team to help Adobe's customers embrace their mobile-first digital marketing channel by gaining contextual and thereby meaningful insights into their mobile app user acquisition, retention and monetization.
• Started at Adobe with responsibility for the global go-to-market success for Adobe's foray into mobile app analytics. Grew the business from scratch to ~150% YOY in subscription revenues.

Jan 2013 – Jan 2015 · 2 yrs · San Francisco Bay Area

• Built and led a senior high performing product marketing team for secure enterprise mobility, mobile app analytics and emerging IoT technologies; responsible for execution of CA’s overall global mobility vision and go-to-market plan.

Jan 2012 – Jan 2013 · 1 yr · Sunnyvale, CA

• Responsible for product marketing across all products and platforms for enterprise mobile security, SSO and secure endpoint access. Managed a senior 6-person team to execute on go-to-market plans that included inbound and outbound marketing functions like messaging, product portfolio positioning, product launches, partner marketing, sales enablement and thought leadership

Jan 2011 – Jan 2012 · 1 yr

• Delivering solutions for secure unified identity, access & endpoint management space to address emerging end-user computing needs and consumerization of IT by making Bring-Your-Own-Device (BYOD) initiatives and ubiquitous computing a reality.
• Creating and building awareness for new cloud-driven market segments by evangelizing and enabling enterprise mobility workstyles through identity and access management solutions and unified service delivery of applications and data on any device, anywhere. Visit: www.Citrix.com/CloudGateway; www.citrix.com/Receiver

Jan 2010 – Jan 2011 · 1 yr · Cupertino, CA

• Elevate the HP brand relevance by leading marketing efforts for consumer displays and related software applications, worldwide.
• Concurrently supported outbound marketing efforts during HP’s formal entry into the cloud space.

Jan 2005 – Jan 2009 · 4 yrs

• Responsible for establishing, and growing the Competitive Intelligence and strategic marketing function. Built a senior, high-impact team, driving a top-line of $200+M/Yr. Recognized for instituting information assimilation processes that holistically integrated CI in corporate business development, sales planning, roadmap development, and shaping analyst opinion.

Jan 2000 – Jan 2005 · 5 yrs

• Led key product management functions including product definition, development, and launch for medium-to-high end servers, workstations, and later, Centrino-based mobility platforms. Drove worldwide evangelism plans for key technologies such as virtualization, server consolidation, multi-threading, security and multi-core. Championed GTM efforts for a "Scale Right" approach to enterprise application optimization by evangelizing the notion of optimally combining clustering and consolidation concepts.