Elissa Shenkman

CEO

Los Angeles, California, United States27 yrs 10 mos experience

Key Highlights

Founder of innovative parenting tech solution.
15+ years in international marketing and event strategy.
Expert in blending creative vision with operational execution.

Stackforce AI infers this person is a B2C marketing leader in the parenting tech industry.

Contact

Skills

Core Skills

App DevelopmentBrand StrategyMarketingEvent Management

Other Skills

Community GrowthMarket IntelligenceStrategic PartnershipsVisibility-BuildingExperiential CampaignsClient ActivationsEntertainmentTelevisionVideo ProductionDigital MediaFilmNew MediaCastingCorporate EventsCreative Direction

About

As Founder of Mum’s the Word, I’m channeling my years of expertise as a marketing executive in the entertainment industry into building a user-first, insight-driven parenting tech solution that meets families where they are - with clarity, empathy, and relevance. We are a mobile app that blends digital utility with emotionally intelligent design, curated resources, and community-powered growth. Before launching Mum’s the Word, I spent 15+ years driving International marketing and global event strategy for television distribution at Lionsgate and MGM Studios. I’ve built connection through storytelling - blending creative vision with operational execution across media and experiential campaigns. ✨ Our MVP is now live in Los Angeles. If you’re building for families, parenting, or community-centered innovation, I’d love to connect.

Experience

The female founder collective

Member, Technology Cohort

Jul 2025 – Present · 9 mos

Propellant labs

Member, Summer Cohort

May 2025 – Present · 11 mos

Chief

Member

Sep 2024 – Present · 1 yr 7 mos

Mum's the word

Founder & CEO

Apr 2024 – Present · 2 yrs · Los Angeles, California, United States

Mum’s the Word is more than a platform. It’s a strategic venture born from lived experience, deep listening, and insight-driven discovery, with a mission to build a trusted, comprehensive resource for parents.
To bring our MVP to life in Los Angeles, I lead execution across app development, brand strategy, and community growth, driving adoption through UX refinement, market intelligence, strategic partnerships, and visibility-building, laying the groundwork for scalable impact.

App DevelopmentBrand StrategyCommunity GrowthMarket IntelligenceStrategic PartnershipsVisibility-Building

Lionsgate

2 roles

SVP, Marketing Sales Strategy & Events - Worldwide Television

Promoted

Nov 2022 – Dec 2024 · 2 yrs 1 mo

Transformed television marketing and events function into a strategic pillar for global distribution growth. Led domestic and international experiential campaigns and client-facing activations that aligned content launches with regional market priorities, driving deeper audience connection and elevating sales impact across key territories.

MarketingEvent ManagementExperiential CampaignsClient Activations