Curtis Howland

VP of Marketing

Durham, North Carolina, United States7 yrs 11 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Scaled DTC brands from $250K to $2M+ monthly ad spend.
Supported $500MM+ in exits since 2021.
Achieved 5x growth for a brand in 18 months.

Stackforce AI infers this person is a Marketing Expert specializing in Direct to Consumer strategies.

Contact

Skills

Core Skills

Direct To Consumer MarketingMarketing Strategy

Other Skills

Revenue & Profit GrowthDigital MarketingStrategic ThinkingCreative StrategyMicrosoft ExcelLeadershipResearchStrategic PlanningData AnalysisAnalytical SkillsNonprofit OrganizationsTeamworkMicrosoft OfficeStrategyManagement

About

Most agencies operate like agencies. Big client rosters. Account managers. I run Misfit Marketing. We cap at 9 clients. This is our secret sauce. We scale DTC brands from $250K to $2M+ in monthly ad spend while improving ROAS. Here's what that looks like: Took a brand that cycled through 4 agencies. Grew them 5x in 18 months. ROAS up 60%. They sold. Currently managing $3M+/month across 9 brands. Average client tenure is 2 Years (no locked contracts ever). Supported $500MM+ in exits since 2021. Five acquisitions. Four turnarounds. One brand we 4x'd in 90 days. The model is simple: small team, senior operators, no bloat. I'm a former Director of Marketing. I know what it's like to need an agency partner who actually moves the needle instead of just reporting on it. We're not for everyone. If you need a big team and white-glove account management, there are excellent agencies built for that. If you want someone who'll get in the trenches with you, make the hard calls, and prioritize results over optics, let's talk. Worst case: you leave with a few ideas worth testing.

Experience

7 yrs 11 mos

Total Experience

1 yr 4 mos

Average Tenure

2 yrs 1 mo

Current Experience

New parent incorporated

Senior Diaper Changer

Apr 2024 – Present · 2 yrs 1 mo · Durham, North Carolina, United States · On-site

2 sons. Infinite LTV, terrible CAC, best decision ever.

Misfitmarketing.co

VP of Marketing

Feb 2024 – Present · 2 yrs 3 mos · Durham, North Carolina, United States

I manage $3MM+/month across Meta, Google, and TikTok for 9 DTC brands.
I'm In the account. Daily. That's where the money's made.
Some things I've done:
Drove 300%+ new-customer growth for a client in year one. ROAS went up 56%.
Took a struggling brand, rebuilt their creative system, and 3x'd them in 90 days.
Deployed $100MM+ in media since 2021. Sparked 5 acquisitions. Revived 4 brands that were stuck.
Here's what's different: we run an intentionally unscalable model. Clients work directly with me.
Capped at 9.
15-day notice.
Performance rules.
No layers between you and execution. No excuses when the numbers don't hit.
Just media buying that works, creative that feeds the algorithm, and someone who's done this enough times to know what actually scales.

Marketing StrategyRevenue & Profit GrowthDirect to Consumer MarketingDigital MarketingStrategic Thinking

Carpe

3 roles

Director of Marketing at Carpe

Promoted

Dec 2022 – Jan 2024 · 1 yr 1 mo · Durham, North Carolina, United States

As the Director of Marketing at Carpe, I did whatever I could to grow the company as fast as possible with an incredible team.
We managed to cut CAC in half and scaled the company over 5x growth in just 18 months, turning us profitable. (Ending up selling in 2024)

Marketing StrategyRevenue & Profit GrowthDirect to Consumer MarketingDigital MarketingStrategic Thinking

Marketing Manager

Promoted

Nov 2021 – Dec 2022 · 1 yr 1 mo · Durham, North Carolina, United States

Marketing StrategyDirect to Consumer MarketingDigital Marketing

Marketing Analyst

Aug 2020 – Nov 2021 · 1 yr 3 mos · Durham, North Carolina, United States

11 tribes

Industry Analyst (Venture Capital)

Apr 2020 – Aug 2020 · 4 mos · Chicago, Illinois, United States

The firm where capital and care are focused on the founder.
I conducted research to assess the impact on industries impacted by Covid-19. I am also working to investigate community impact and potential outreach of companies located by my research to test culture fit with 11 Tribes. My deliverables consist of industry and company-specific white papers outlining my complete analysis.

Samaritan's purse

Rebuild Volunteer

May 2019 – Jul 2019 · 2 mos · Greater Panama City Area

Rebuilt homes in post-hurricane (cat 5) disaster zone.

Diasense llc

Co-Founder, Head of Marketing

Aug 2018 – Aug 2019 · 1 yr

New Venture Challenge UChicago Booth Applicant.
Developed MVP model production pricing forecast and a forecasted income sheet.
As Co-founder, helped oversee a team of 7 students from many industries come together to compete.

Wheaton capital

Research Analytst (Search Fund)

Jun 2018 – Dec 2018 · 6 mos · Wheaton Il

Evaluated data from 1000’s of companies found through extensive research of sector and company data; then assess findings and organize in Salesforce.
Established and thoughtfully maintained email campaigns and efficiently continue the process of collecting the needed information by continuing email conversations for the company’s evaluation.
Manipulated data to tell a story through beautiful PowerPoint presentations presented to the CEO.

Crypto asset partners

Developer Consultant

Jan 2018 – Jun 2018 · 5 mos · Greater Chicago Area

Developed multiple algorithmic trading systems.
Arbitrage, market making, and speed purchasers.
Built and led a team to code and implement the algorithms.

Ryatt construction

Billing Consultant

Nov 2017 – Aug 2018 · 9 mos · Remotely Consulted

Decreased monthly billing time over 25% time from ~30 hours to 22
Developed a macro integrated (VBA) excel sheet to increase the efficiency and aesthetics of the resulting bill.

Somerset court retirement home

Web Development & Management Intern

May 2017 – Nov 2017 · 6 mos · Minot, North Dakota

Developed a new website which reduced monthly cost by 94% saving 2736$ annually.
Reached 10s of thousand with updated verbiage and improved search engine optimization.
Photographed the campus and updated media presence across the web.