Tejaswini Rana

Business Development Executive

Delhi, India4 yrs 11 mos experience

Key Highlights

Proven track record in brand strategy and activation.
Expertise in digital storytelling and community engagement.
Successful launch of D2C initiatives generating significant revenue.

Stackforce AI infers this person is a Brand Marketing Specialist with expertise in E-commerce and Retail sectors.

Contact

Skills

Core Skills

Brand ManagementBrand StrategyDigital MarketingMarketing CampaignsSocial Media MarketingBrand PerformanceConsumer BehaviorFashion StylingVisual Merchandising

Other Skills

Creative MerchandisingUser AcquisitionMobile App marketingRetention MarketingBranding & IdentityContent StrategyMarketing StrategyTime ManagementTeamworkInterpersonal SkillsCommunicationTeam ManagementBrand BuildingBrand ActivationBrand Development

About

I’m a brand marketer with experience across AI, tech, retail, and consumer brands. My work spans brand strategy, content systems, influencer marketing, retail launch execution, and digital community building. I focus on creating clear brand narratives with measurable outcomes and I’m exploring opportunities where brand, product, and culture intersect, especially within global tech, lifestyle, or sport-focused brands.

Experience

4 yrs 11 mos

Total Experience

1 yr 5 mos

Average Tenure

6 mos

Current Experience

Kimaya himalayan beverages

Brand & Marketing Manager

Nov 2025 – Present · 6 mos · Delhi, India · On-site

Leading marketing for BeeYoung across both the product and Brewgarden experience, covering social, PR, and on-ground events
Using Brewgarden as a key lever to drive footfall and community through events, collaborations, and culture-led programming
Focused on making the brand more visible and consistent across digital, physical, and consumption moments

Creative MerchandisingSocial Media MarketingUser AcquisitionMobile App marketingRetention MarketingBranding & Identity+3

Bobble ai

Brand Manager

Nov 2023 – Oct 2025 · 1 yr 11 mos · Gurugram · Hybrid

Identified an opportunity in owned commerce and launched a D2C Fan Store across Shopify, Amazon and Blinkit, generating ₹8–12L in the first 90 days
Built and managed a 120+ creator network, improving content quality and reducing CPA by 28%
Shifted content strategy towards meme-led, youth-focused formats, improving engagement rate from 1.9% to 6.7%
Built and scaled AI influencer “Bubbly” from 0 to 55K followers in 6 months through narrative-led content and distribution

Marketing CampaignsDigital Marketing

Pepperfry

Specialist

May 2021 – Jun 2023 · 2 yrs 1 mo · Delhi, India · Hybrid

Worked across teams and cities to ensure campaigns translated the same way on ground
Shifted merchandising to follow campaign narratives and seasonal demand instead of static layouts, which improved category sell-through by 14–22%
Noticed that high-intent categories were getting lost due to poor placement and cluttered layouts. Reworked product zoning, visibility, and storytelling at key touchpoints, leading to 11–17% higher conversion in North India

Brand PerformanceConsumer Behavior

Inditex

Visual Commercial

Nov 2020 – Apr 2021 · 5 mos · Delhi NCR · On-site

Supported commercial planning and merchandising execution across high-volume store
formats aligned with global Zara guidelines.
Analyzed weekly sell-through and consumer buying patterns to influence floor layout
changes and category prioritisation.
Improved product visibility and rotation efficiency contributing to faster inventory movement
across seasonal refresh windows.
Collaborated with cross-functional teams (store ops, brand, supply) ensuring visual
consistency, stock hygiene, and aligned storytelling at POS.

Fashion StylingConsumer Behavior

Under armour

Visual Merchandiser

Nov 2019 – Apr 2020 · 5 mos · Gurgaon, Haryana · On-site

Supported visual merchandising execution for 10+ store openings during market entry phase.
Assisted in creating and deploying VM layouts, planograms, and in-store communication aligned with global guidelines.
Contributed to laydown execution and customer flow design supporting early-stage commercial ramp-up and brand consistency.
Worked cross-functionally during launch with a founding team scaling from 7 → 100+ employees across retail and marketing.

Time ManagementTeamworkVisual Merchandising