Oct 2022 – Aug 2023 · 10 mos · California, United States · Remote

• Aided East Bay-area small companies in creating an online store to offer their goods and services
• Built Power BI & Tableau dashboards to visualize Sales KPIs enabling data-driven decisions resulting in $750k revenue growth.
• Analyzed & visualized 10K+ customer CRM records to uncover demographic trends to increase new customer conversions by 5%.
• Implemented cluster analysis/customer segmentation to identify high-value targets, driving a 12% YoY increase in revenue & presented insights to stakeholders.
• Leveraged client needs and competitor data to develop product placement strategies, increasing sales by 15% and CTR by 79%.

Jan 2022 – Aug 2022 · 7 mos · Mumbai, Maharashtra, India · Remote

• Conducted A/B testing of campaign materials & app features, increasing customer satisfaction by 8% in Q2 2021.
• Streamlined business processes by interviewing & documenting 180+ business requirements for new policy administration.
• Collaborated across teams consolidating 35+ client journeys into a single workstream, reducing navigation effort by 24%.
• Assembled focus group surveys with 120+ insured members removing pain points in mobile applications, leading to interface redesign that improved ease of user score & consumer satisfaction by 38% over the next 2 years.
• Improved a new business prototype with Figma to make it more user-friendly and boost life insurance sales
• Collaborating with clients to address daily changes in business requirements, assessing those requirements, and providing an appropriate delivery schedule
• Constructed Data alteration, conditional formatting, array formulas, Excel tables, data analysis, data filtering, and data sorting of large customer data
• Interacted with customers to understand business needs and translate into requirements and project scope.
• Worked on exploratory data analysis (using statistical analysis, hypothesis testing, statistical inferences) on customer data
• Derived conceptual designs from business objectives to deliver software and applications according to specifications for usability, performance, and functionality.

Apr 2021 – Dec 2021 · 8 mos · Pune, Maharashtra, India · Remote

• Managed requirements using a combination of elicitation and analysis techniques - document analysis, stakeholder workshops, current state analysis, stakeholder interviews, etc.
• Created use stories, business requirement documents, process models, diagrams, and dashboards for
• capturing business and stakeholder requirements, logics, assumptions, dependencies, and business metrics.
• Oversaw the refinement of the sprint backlog and the prioritization of new and conflicting requirements using MoSCoW, Ranking, and other techniques.
• Cultivated trustworthy relationships with business stakeholders and established open communication
• channels with them to enable their full participation in business analysis and requirement gathering,
• resolving conflicts if necessary.
• Fostered a team of 2 Associate business analysts and 2 developers to analyse and understand
• enterprise-wide operational impacts and opportunities of technology changes.
• Analysed key aspects of the business to evaluate factors driving results and summarized them into
• dashboards using Power BI, Excel, and SQL.
• Co-ordinated engagements with both business and technical stakeholders and summarized and presented complicated insights to stakeholders at all levels, including C-level executives.
• Managed and enhanced reporting solution using SDLC and agile development methodologies

Feb 2018 – Apr 2021 · 3 yrs 2 mos · Chennai, Tamil Nadu

• Coordinated end-to-end discussions with stakeholders regarding product specifications, gaps, and pain points, suggesting trade-offs, designing, and facilitating development and testing activities.
• Guided framework migration activities for 2 legacy applications saving 200K $ annually in costs.
• Identified data capture points and created Python scripts to collect, clean, and transform customer data from two web applications into a data lake for customer analytics and retention.
• Collaborated with management, internal and development partners and customers regarding software application design status and project progress and directly addressed concerns.