Jun 2023 – Apr 2025 · 1 yr 10 mos

• Team Leading and Leadership: (Focus: efficiency, workflows, automation)
• Led a 7-member cross-functional team spanning content, design, and community operations, streamlining communication and accountability through weekly stand-ups and sprint tracking.
• Implemented workflow automation and OKR frameworks, driving a 50% boost in productivity and a 30% reduction in TAT.
• Product Strategy: (Product: Pocket Novels) (Focus: user acquisition, stakeholder retention, platform integration)
• Established community of 7000+ writers with a retention of 70% every month and an average of 300 DAUs in the WhatsApp Communities.
• Achieved ~30% increase in WBP (North Star Metric - Writers) realization by education on the platform and ensuring cross-functional readiness during every core feature rollout.
• Facilitated stakeholders (writers) NPS to 70%+ by arranging and organizing systematic community rollouts with monthly newsletters, social media coverages, educative courses and AMA sessions.
• Delivered 15% increase in NPS & ~100% user query backlog cut in 3 months by resolving 1500+ customer queries in Freshworks, elevating stakeholder experiences.

May 2022 – Oct 2023 · 1 yr 5 mos

• Community & Content Strategy (Focus: Growth, Campaigns, Writer Enablement, Events)
• Organized a 1-month Writer Fellowship engaging 1,000+ participants, with 100+ graduates completing 30,000+ words of long-form content.
• Increased visibility for selected novels by 10× through strategic in-app banner and billboard placements, improving reader discovery metrics.
• Launched a nationwide student campaign, onboarding 500+ new members within 30 days through targeted community funnels and campus partnerships.
• Directed on-ground community initiatives at the Jaipur Literature Festival, coordinating event logistics and author collaborations.
• Sourced and onboarded high-potential writers across multiple channels (referrals, online submissions, and community cohorts) to expand platform reach.

Jul 2021 – Mar 2022 · 8 mos · Jaipur, Rajasthan, India

• 1. Contributed to increase in DAU by 100x in 3 months by successfully introducing and educating users about monetization on the platform. [1.2k in November to 100k in February]
• 2. Launched newsletter, resulting in an increase in customer retention by 2x. [sessions/user = 2 pre newsletter and 4 post newsletter]
• 3. Analysed user behaviour on the app to derive features like banners resulting in increased visibility and 4x user participation in different campaigns.
• 4. Researched and worked on room moderation features which led to an increase in user satisfaction by 2x.
• 5. Built brand voice, colour and theme for social media revamp resulting in 4x views on Instagram.
• 6. Managed end-to-end research and delivery of influencer marketing campaigns that led to an increase in userbase by 200K
• 7. Hired, trained and managed a team of 10 quality show hosts to drive high-quality conversations on the platform leading to an increase in retention of the users.
• 8. Coordinated with marketing agencies for delivery of content related tasks on the scale of INR 100K.

Sep 2020 – Jun 2021 · 9 mos · Jaipur, Rajasthan, India

• Launched a mobile reading app on iOS and Android, reaching over 1,000 downloads in the first quarter with a 4.8★ average rating
• Secured placement in JECRC Incubation Centre, cutting user acquisition costs by 15% and accelerating feature releases by 30%
• Built and led a team of seven developers, designers and marketers, increasing monthly active users by 40% through iterative improvements
• Ran targeted growth campaigns including campus ambassadors, referral incentives and social media ads to acquire the first 500 users in six weeks and achieve 25% week-over-week growth
• Established a Discord community of 250+ readers by hosting 12 virtual events such as book clubs, author Q&A sessions and reading challenges, boosting user retention by 35% and driving 20% of in-app engagement through user-generated content

Aug 2020 – Jan 2021 · 5 mos · Jaipur, Rajasthan, India

• Solved and reviewed academic questions across computer science, ensuring accurate and clear explanations for students worldwide
• Maintained a consistent track record of high-quality solutions, with an average rating above 4.5/5 from student feedback
• Managed strict deadlines while handling a large volume of questions, supporting students’ learning and exam preparation at scale

Apr 2020 – May 2020 · 1 mo · Jaipur, Rajasthan, India

Jan 2020 – Feb 2020 · 1 mo · Jaipur Area, India

Aug 2019 – Aug 2019 · 0 mo

Jul 2019 – Aug 2019 · 1 mo · Jaipur Area, India

• Designed and launched a Campus Ambassador Program, recruiting and training over 20 student leaders in four months through targeted outreach at colleges and social media. Established a structured framework with defined roles, performance incentives, and leadership development. Led interactive workshops on Zoomcar’s value proposition, referral mechanics, and brand standards, empowering ambassadors to drive sign-ups, referrals, and event participation.

Dec 2018 – Dec 2018 · 0 mo · Jaipur, Rajasthan, India

Sep 2018 – Nov 2018 · 2 mos · Jaipur Area, India

• Designed and led immersive walking tours through Jaipur’s historic neighborhoods, weaving together local legends, architectural insights, and cultural anecdotes to bring the Pink City’s heritage to life. Curated custom routes highlighting hidden gems—from traditional havelis to bustling bazaars—and adapted storytelling style to diverse audiences of up to 15 guests per tour.
• Consistently earned 5-star reviews for engaging narration, interactive experiences, and deep cultural knowledge.

Jun 2018 – Jul 2018 · 1 mo · Jaipur, Rajasthan, India

Nov 2017 – Feb 2018 · 3 mos · New Delhi Area, India

• Hired and managed a 27-member intern team to execute daily social media tasks
• Assigned tasks, tracked progress, and ensured consistent on-time delivery across platforms
• Drove day-to-day coordination to maintain quality, cadence, and accountability

Sep 2017 – Sep 2017 · 0 mo · Mumbai, Maharashtra, India

• Crafted and scheduled engaging social media content across platforms
• Mentored and coordinated a team of interns to support campaign execution
• Ensured consistent brand voice and optimized post timing for maximum reach