Imrich Bábics

CEO

Vienna, Vienna, Austria16 yrs 11 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Led marketing at Bitpanda, scaling users from 100k to over 1 million.
Expert in building trust for Bitcoin products in Europe.
Utilizes AI for competitive advantage in growth strategies.

Stackforce AI infers this person is a Fintech marketing leader with a strong focus on Bitcoin and consumer trust.

Contact

Skills

Core Skills

Growth MarketingBitcoin MarketingMarketing StrategyProduct LaunchMarketing CommunicationsFintech MarketingDigital Strategy

Other Skills

BitcoinBrand StrategyC Level ManagementGo-to-market StrategyOrganic GrowthDigital MarketingBusiness DevelopmentCryptocurrencyLeadershipGrowth StrategiesProduct MarketingBrand MarketingFinTechBusiness GrowthTeam Management

About

As Chief Growth Officer & CMO at Relai — one of Europe's first MiCA-licensed Bitcoin apps — I focus on one thing: making Bitcoin a trusted savings product for mainstream European families. Before Relai, I led marketing at Bitpanda during its growth from ~100,000 to over 1 million users. That experience taught me what most crypto operators miss: scaling a Bitcoin company in Europe is not a marketing problem. It's a trust problem. At Relai, I've taken that lesson into harder territory: growing a Bitcoin-only, self-custody product across DACH and the rest of Europe, inside a fully regulated framework, in markets where Bitcoin still has to earn its credibility. Strategy without execution is theatre. I do both. I also use AI daily — for analysis, growth experiments, and building. Not as a shortcut. As a competitive advantage. Here I share what I'm posting about: - Growing Bitcoin companies beyond early adopters - What MiCA means in practice for European Bitcoin products - How trust — not marketing — is the real growth lever in this space If you're building a Bitcoin company in Europe, you're in the right place.

Experience

16 yrs 11 mos

Total Experience

1 yr 8 mos

Average Tenure

4 yrs 8 mos

Current Experience

Relai

3 roles

Managing Director — Relai EU

Oct 2024 – Present · 1 yr 7 mos · Remote

Managing Director of Relai’s EU entity, responsible for statutory representation and regulatory alignment at the EU level.

Chief Growth Officer

Promoted

Aug 2024 – Present · 1 yr 9 mos · Remote

Relai is one of Europe’s first MiCA-licensed Bitcoin apps, enabling users to buy and hold Bitcoin in full self-custody.
I lead growth, brand, and market expansion with a focus on turning Bitcoin into a trusted, long-term savings product under European regulation.
My work sits at the intersection of:
Consumer adoption
Financial infrastructure
Regulatory reality

BitcoinGrowth MarketingBrand StrategyMarketing StrategyFintech MarketingC Level Management+15

Chief Marketing Officer

Sep 2021 – Aug 2024 · 2 yrs 11 mos · Remote

Product LaunchMarketing CommunicationsBrand StrategyTeam LeadershipKey Performance IndicatorsFintech Marketing+12

Robo wunderkind

Chief Marketing Officer

Mar 2020 – Feb 2021 · 11 mos · Vienna, Austria · Hybrid

Robo Wunderkind makes programmable robots that develop kids' creativity and cognitive skills. Kids snap together the modular building blocks to build sensor-laden robots and program them via visual programming languages in the companion app.
I was brought in to grow the B2C sales performance, in 1 year together with my team we:
Increased eCommerce revenue by +63% on the website and +33% on Amazon
Increased website ROAS by +166%
Reduced overall marketing spend by 10%

Marketing CommunicationsKey Performance IndicatorsLeadershipCommunicationTeam Management

Bitpanda

Head Of Marketing

Jan 2018 – Dec 2019 · 1 yr 11 mos · Austria · On-site

I joined Bitpanda when it had ~100.000 users and a team of 30 employees - when I left the company was an award-winning fintech with over 1.1 million users, 180+ employees, and a 10-figure annual trading volume. I built up the marketing department from 0 to 17 members. Leading all acquisition, retention, and branding activities, as well as content, social media, creative, CRM & PR.

Marketing CommunicationsKey Performance IndicatorsFintech MarketingFinancial TechnologyBusiness-to-Business (B2B)Leadership+4

Havas media

Head of Digital

Oct 2015 – Jul 2017 · 1 yr 9 mos · Austria

As Head of Digital my goal was to grow the share of digital advertising in overall agency billings. My responsibilities included team leadership, managing senior client relationships & digital strategy development for agency clients.

Client ServicesDigital StrategyTeam LeadershipDigital MarketingBusiness DevelopmentAccount Management+4

Universal pictures

International Media Manager

Mar 2013 – Sep 2015 · 2 yrs 6 mos · London, United Kingdom · On-site

As a marketing implant at Universal Pictures I oversaw the implementation, appraisal and approval of launch campaigns for Universal's theatrical releases across 50+ territories, managed advertising budgets of over $300 million. Also, did some campaign management work for Electronic Arts at MediaCom.

Leadership