Yves Le Grouyer

CEO

Nantes, Pays de la Loire, France9 yrs 11 mos experience

Highly Stable

Key Highlights

Led strategic initiatives for company growth.
Implemented lead-to-cash process enhancing efficiency.
Repositioned brand messaging for ecommerce success.

Stackforce AI infers this person is a SaaS marketing leader with expertise in digital strategy and performance management.

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Skills

Other Skills

Digital MarketingMedia PlanningTableauMobile MarketingMarketing digitalDigital StrategyMarketingAdvertisingMarketing StrategyOnline AdvertisingE-commerceWeb AnalyticsEmail MarketingDigital MediaWeb 2.0

Experience

Iadvize

8 roles

Chief Marketing Officer

Promoted

Sep 2025 – Present · 6 mos

Chief Performance Officer

Promoted

Jun 2024 – Sep 2025 · 1 yr 3 mos

I serve on the Executive Committee where I drive strategic planning, performance management, market intelligence, and corporate development.

Vice President Product Marketing

Jul 2023 – Jun 2024 · 11 mos

I've championed several strategic initiatives that have been pivotal to the company's growth. I took the lead in repositioning iAdvize with the "Trusted Generative AI for ecommerce" messaging.
My responsibilities also encompassed refining our Go-to-Market (GTM) strategy, emphasizing a renewed market segmentation in line with our ideal customer profile (ICP).
Concurrently, I've been dedicated to market and competitor analysis, cultivating relationships with industry analysts to fortify iAdvize's market position.

Vice President of Strategic Planning

Promoted

Jan 2023 – Jul 2023 · 6 mos

In my role as VP of Strategic Planning at iAdvize, I've been at the forefront of refining and optimizing our Go-to-Market execution, ensuring alignment with our overarching business objectives. A key aspect of my tenure has been the creation of synergies and business processes tailored to drive both integration and operational efficiencies across departments.
I've been deeply involved in framing strategic questions, providing a clear direction for our initiatives even in scenarios with limited initial input. My responsibilities also encompassed extensive market-based research, collecting and interpreting valuable information to identify both existing business avenues and potential new spaces for iAdvize.
Besides, I conducted thorough analyses of various strategic and quantitative business opportunities, paving the way for informed decision-making and future growth.

Data & Information System Director

Jul 2021 – Dec 2022 · 1 yr 5 mos

I served as the Data & Information System Director, where I led a diverse team of 15 specialists spanning data analytics, CRM, and IT/HelpDesk functions.
My tenure saw the successful audit, design, and implementation of the lead-to-cash process, enhancing operational efficiency. I also revamped our value demonstration framework, boosting client retention rates.
Additionally, I played an instrumental role in establishing a robust internal analytics strategy, scaling our data architecture, and enhancing our reporting systems.
Among other significant milestones, I redefined our pricing model, integrating Professional Services, which contributed to an additional 2M€ in bookings. A strategic restructuring of the IT stack led to a 20% cost reduction.

Data & Business Intelligence Director

Promoted

Jan 2020 – Jul 2021 · 1 yr 6 mos

Head of Data Intelligence

Promoted

Nov 2018 – Jan 2020 · 1 yr 2 mos

Business Analyst

Mar 2018 – Oct 2018 · 7 mos

Richemont

2 roles

International Senior Media Manager

Apr 2017 – Mar 2018 · 11 mos

As International Senior Media Manager at Richemont, I played a pivotal role in guiding Maisons (including Cartier, Montblanc and Van Cleef & Arpels) through their digital media challenges, both on a daily basis and in the context of long-term annual strategy. A significant portion of my role was centered on fostering collaboration: sharing best practices among the Maisons and communicating industry-leading processes and guidelines to elevate our collective media planning expertise.
I took the initiative in evaluating the return on media investments by implementing productivity plans and utilizing advanced tools. I was also instrumental in the development and promotion of Richemont's proprietary media management software.
To provide a clear and comprehensive view of our media activities, I set up intricate dashboards for media buying and digital endeavors, emphasizing data visualization for actionable insights.
My tenure also saw the careful selection of a preferred partner for advertising adaptation and delivery, further streamlining our media processes.
Lastly, my responsibilities extended to coordinating media activities across pivotal international markets, including the Americas, Japan, and South Korea, ensuring brand consistency and effective media allocation.

International Media Project Manager

Sep 2014 – Mar 2017 · 2 yrs 6 mos

Unilever

Brand Manager - Shower Gel Men (AXE, Williams, Dove Men+Care)

Jan 2014 – Sep 2014 · 8 mos · Rueil Malmaison, France

Oversaw the operational marketing initiatives, handling a significant turnover of 35M€ with a budget of 6M€
Successfully launched the Williams shower gel range
Strategically planned and executed the AXE Peace campaign

Mindshare

Strategic Planning Associate

Jul 2013 – Dec 2013 · 5 mos · New York City, USA

Streamlined operational efficiency: spearheaded media and investment initiatives, optimizing operational processes to enhance proficiency and drive impactful results.
Leveraged technological innovations: pinpointed key business areas where technology integration could unlock new opportunities, drive goal attainment, and elevate operational efficiency.