Dasha Petrova

Business Development Executive

Dubai, United Arab Emirates10 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Grew a community to 200K users in EdTech.
Achieved 4x revenue growth in two quarters.
Managed a $6M P&L successfully.

Stackforce AI infers this person is a Growth Product Lead in the EdTech industry with a strong focus on community engagement and marketing strategies.

Contact

Skills

Core Skills

Community EngagementGrowth MarketingEducationProduct ManagementEdtechMarketingBrand ManagementProject Management

Other Skills

AdvertisingMarketing CampaignsStartupsBlockchainMemesInfluencer MarketingSocial MediaModeratingMarketing ProgramsGoogle AnalyticsCommunity BuildingSocial Media StrategyDigital CampaignsSocial Media AdvertisingCrypto

About

Hey, I’m Dasha! 👋 EdTech product and growth leader with 10 years of experience building and scaling education businesses end-to-end: from 0-to-1 launches to multi-million product units. I’ve owned a $6M P&L, driven 4× revenue growth through new product launches, scaled a global learning community to 200K users, and led cross-functional teams across product, marketing, and operations. I specialize in turning educational ideas into scalable products, aligning teams around growth, and expanding into international markets. I love high-paced products where I can drive growth and build an exceptional product experience that leads to high retention.

Experience

10 yrs 10 mos

Total Experience

1 yr 6 mos

Average Tenure

3 yrs

Current Experience

Linity

Growth Lead (Web3 education)

Apr 2023 – Present · 3 yrs · Estonia · Remote

I grew Linity’s community from 0 to 200K registered users, 90K Discord members, 30K on Telegram, and 80K followers on X.
Coordinated beta platform launch, monthly growth strategy, and social media strategy
Coordinated product marketing campaigns and new feature launches
Launched and managed education-focused community programs: events, AMAs, educational projects, engagement contests, Ambassador program
Participated in new feature production by organizing feedback loops between the beta testers and Product

AdvertisingMarketing CampaignsEdtechStartupsBlockchainMemes+25

Superdao

Community & Education Lead

Mar 2022 – Aug 2022 · 5 mos · Delaware, United States · Remote

I led education & community growth for a DAO creation platform with $11.5M in funding:
Coordinated a mix of educational programs (demo days, workshops, bootcamps, courses) that led to building a community of 1000+ early adopters (startup & DAO founders) during the Beta stage on Discord & Telegram
Built a partnership program with 20+ Web3 projects
Built and managed a team (3 people)

EducationEdtechStartupsBlockchainDecentralizationCommunity Engagement+14

Kodland

Head of Product (International expansion)

Mar 2021 – Sep 2021 · 6 mos · Cyprus · Remote

I built the team leading product expansion eﬀorts for English-speaking markets at the EdTech platform with $10.5M in funding:
Scaled the product line from 2 to 6 products
Coordinated cross-functional growth eﬀorts, aligning product, marketing, and sales teams
Developed a content adaptation process
Managed and built processes in the Teacher department (30+ people)

EdtechStartupsManagementMarket ResearchProduct Management

Geekbrains

Growth Product Lead (EdTech)

Jul 2020 – Mar 2021 · 8 mos · Moscow, Russia · Remote

I led the business growth of the Machine Learning & Analytics division at one of the leading CIS educational platforms for upskilling:
Responsible for $6M P&L
Achieved 4x YoY division's revenue growth in 2 quarters by launching 6 new online courses and coordinating
cross-functional marketing & sales eﬀorts
Coordinated GTM strategies for new courses
Built the product team and processes from scratch (8 people)
Led the initiative to test and launch new markets

Marketing CampaignsEdtechStartupsMarketing ProgramsGoogle AnalyticsDigital Campaigns+8

Changellenge >> capital

3 roles

Growth Product Lead (EdTech)

Promoted

Jul 2018 – Jun 2020 · 1 yr 11 mos

Increased revenue by launching 8 new courses and achieved 5x MU growth for one of them.
Coordinated go-to-market strategies and cross-functional marketing & sales eﬀorts for the new launches
Built a community-led growth engine via an alumni community (1K+ members) that is still thriving today.
Oversaw content creation and learning experience design by directly managing the product team (4 people) and relationships with 30+ external content creators and educators

AdvertisingMarketing CampaignsEdtechStartupsOffline MarketingBusiness Development+20

Senior Marketing Project Manager

Promoted

Mar 2016 – Mar 2017 · 1 yr

Managed and executed HR marketing and event marketing activities for 10+ top companies like Unilever, BCG, Uniqlo, Deutsche Bank, etc., with total KPI achievement.
Launched the first B2C educational product in the company and achieved 2x revenue growth in one year.

Marketing CampaignsSocial Media CommunicationsStartupsOffline MarketingBusiness DevelopmentSocial Media+5

Project Manager

Mar 2014 – Mar 2016 · 2 yrs

Marketing ManagementProject ManagementSocial Media Management

L'oréal

HR Marketing Manager

Mar 2017 – Jul 2018 · 1 yr 4 mos · Moscow, Russia

I was responsible for building L’Oreal’s employer brand and awareness among young talent. I updated the brand positioning and design guidelines, launched and managed HR social media accounts, built partnerships with universities and student communities, coordinated campus events, organized and hosted offline case championships, and managed contractor agencies and a trainee program for students.

Marketing CampaignsOffline MarketingSocial MediaDigital CampaignsCommunicationMarketing+4