Heril Gosar — Performance Marketing Manager
I am a performance and growth marketing professional with experience across fintech, crypto, edtech, and fantasy sports. My core focus areas include paid acquisition, lifecycle marketing, funnel optimization, and data-led experimentation. Over the past few years, I have managed end-to-end performance campaigns across Meta, Google, TikTok, Snapchat, and affiliate channels, driving scalable user acquisition and qualified leads. At CoinDCX (OKTO), I led multi-channel acquisition strategies and optimized budgets to improve ROI, while also contributing to CRO initiatives that increased signup-to-first-deposit conversion from 2.4% to 5.6%. I have worked closely with product, analytics, and sales teams to improve onboarding journeys, reduce drop-offs, and strengthen retention through structured lifecycle communication using tools such as MoEngage, CleverTap, Firebase, Mixpanel, and Adjust. As a consultant for brands like Target Test Prep and Mashreq Bank (via 0101), I have driven measurable growth through paid media scaling, landing page optimization, structured creative testing, and funnel improvements resulting in significant uplift across key conversion stages. My approach is simple: clear attribution, disciplined experimentation, and decisions backed by data. I focus on building scalable acquisition systems while improving unit economics across the funnel. I am open to roles in Performance Marketing, Growth Marketing, and Lifecycle Marketing where I can contribute to revenue growth through structured experimentation and measurable impact.
Stackforce AI infers this person is a Growth Marketing expert with extensive experience in Fintech and EdTech industries.
Location: Mumbai, Maharashtra, India
Experience: 5 yrs 11 mos
Skills
- Performance Marketing
- Customer Acquisition
- Growth Marketing
- Marketing Strategy
- Customer Engagement
Career Highlights
- Achieved 133% uplift in conversion rates.
- Led multi-channel acquisition strategies for fintech.
- Implemented data-driven user retention strategies.
Work Experience
Lorien Finance
Performance Marketing Manager (3 mos)
Target Test Prep
Marketing Consultant (5 mos)
0101
App Marketing Consultant (4 mos)
CoinDCX
Specialist - Marketing (1 yr 7 mos)
Senior Marketing Executive (7 mos)
PlayerzPot Media Pvt Ltd
Marketing Executive (1 yr 4 mos)
Social Media Marketing (1 yr 6 mos)
Education
Executive Program at Indian Institute of Management Rohtak
PGPMEM at Kandivali Education Society
Bachelor's degree at Nirmala Memorial Foundation College of Commerce & Science
