Surabhi G.

Business Development Executive

Mumbai, Maharashtra, India10 yrs experience

Key Highlights

Proven track record in revenue growth management.
Expertise in go-to-market strategy and execution.
Strong analytical skills driving sales effectiveness.

Stackforce AI infers this person is a Sales and Marketing professional with expertise in revenue growth and go-to-market strategies.

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Skills

Core Skills

Go-to-market StrategySales Effectiveness

Other Skills

Relationship BuildingStrategic PlanningData AnalyticsDecision-MakingNegotiationStakeholder ManagementSales PlanningProblem SolvingPresentation SkillsSales AutomationSales Capability BuildingKey Account ManagementP&L ManagementEnthusiastic to learn new things

About

• Revenue Growth Management • Go to Market Planning & Execution • Sales Strategy and Analytics • Distributor Lifecycle and Channel Management • Sales Automation • Sales Capability Building • Key Account Management and New Business Development • P&L Management • Enthusiastic to learn new things

Experience

10 yrs

Total Experience

2 yrs

Average Tenure

Current Experience

Diageo india

2 roles

Senior Manager - Net Revenue Management & Sales Analytics (National)

Sep 2024 – Jan 2026 · 1 yr 4 mos

Senior Manager - GTM (West Region)

Jan 2023 – Aug 2024 · 1 yr 7 mos

The hershey company

Manager (GTM & Enterprise Transformation)

Mar 2021 – Jan 2023 · 1 yr 10 mos · Mumbai, Maharashtra, India

Go To Market Strategy, Planning & Execution
Channel Partner Management and DB Infrastructure Building - DB Profiling, Rightsizing, Health Checks, Incentive Programs, ROI
Increasing reach/coverage - Implementing FOS manning principles, beat restructuring
Analytics & Insights
Sales Automation - DMS Implementation, Automating dashboards, drive efficiencies in sales operations

Relationship BuildingStrategic PlanningData AnalyticsDecision-MakingNegotiationSales Effectiveness+5

Bennett coleman and co. ltd. (times group)

Manager - Response (E-Commerce)

Jan 2019 – Jul 2020 · 1 yr 6 mos · Gurugram, Haryana, India · On-site

Key Account Management and New Business Development
B2B Corporate media sales of advertising platforms (Print, Digital, TV, Radio, On-Ground, OOH, CRM Services) to E-Commerce businesses
Achieved an annual revenue of 70 Cr delivering 11% growth over last year
On-boarded 8 new accounts
Created 360 degree media solutions to achieve clients' marketing objectives

Aviva india

3 roles

Manager

Promoted

Apr 2018 – Oct 2018 · 6 mos · Gurugram, Haryana, India · On-site

Worked in the Sales Strategy function for the Direct Sales Force Channel
Channel management to drive output of sales teams and third party B2B channel partners
Created digital platforms/products for channel partners & sales teams
Managed a 2 member team
Exposure to branch level P&L metrics

Assistant Manager

Oct 2016 – Mar 2018 · 1 yr 5 mos · Gurugram, Haryana, India · On-site

Developed policies and initiatives for the sales force resulting in increased business productivity of sales managers
Prepared channel level performance metrics’ reports/decks for the CEO’s desk detailing challenges, reasons for variance and planned initiatives to meet targets

Management Trainee

Apr 2016 – Sep 2016 · 5 mos · Gurugram, Haryana, India · On-site

Castrol

Summer Trainee

Apr 2015 – May 2015 · 1 mo · Delhi, India

Worked on a project to develop an urban sub-distribution channel under 6 direct distributors in the B2C channel in Delhi
Successfully on-boarded 2 sub-distributors in 2 months
Developed a key understanding of the Manufacturer - Distributor - Retailer - Customer channel

Enco engineers combine

Civil Engineer

Dec 2012 – May 2014 · 1 yr 5 mos · Gurugram, Haryana, India · On-site

End-to-end Project Management and Problem Solving
Worked on a variety of construction projects ranging from Factory buildings, Pre-engineered buildings, RCC roads, etc.
Completed the construction of an industrial pre-engineered building and all other infrastructural utilities on a 10,000 sq mtr plot