Stéphane Frenkel — CEO
Passionate in CUSTOMERS & TEAMS My values : Customer is always 1st win together Lead as an example Truth is in stores ! HEMA: 73 own stores in France. From retail to a fantastic brand company shop-in-shop partnership launched in France in sept 2019 : end 2020 : > 330 HEMA corners in Franprix/ Casino supermarkets Launch Franchise model in 2021 ! Newlook/ Mim: 380 stores, Affiliations development & franchises in France & International (2011-2014) with more than 80 successfull openings (20-30 openings per year). New store concept launched in 2012: +18% GP. Loyalty program (2012) : 2 Million members in yr1. Detailed and productive use of all CRM tools. Successful launch of international E-commerce in 2011 (SEO, click & collect / E-CRM, Marketplaces / M-commerce) Success of click & collect in owned & affiliated/ Franchised stores. 25% ebit DA in 2014. All my team (Retail - Marketing- Visuel Merch - Digital/Ecommerce - Shopfit/Development) sensibilised on Customer priority. Retail Team Training on customer satisfaction priority. Stores, traffic & loyalty acceleration Launch training plan to put more than ever, customer satisfaction number 1 priority. Reward in 2014, for "Best Restail Customer Service" Launch & success in Omnicanal Stratégy : One customer with lot of choice to better know our Brand : Stores - Ecommerce - Social Media - International - Wholesale - Marketplaces... CELIO: nominated Store manager, then regional manager and flagship stores retail director. Great 12yrs experience ! Driving the brand in the AA France locations : Paris, Lyon, Marseille, Nice... 1st shop-in shop partnership in Galeries Lafayette. Franchise Launch Mc Donald's : Geatest customer service school during my studies. winning team spirit lead the company promoted as manager at 21 years !
Stackforce AI infers this person is a Retail Operations Executive with extensive experience in omnichannel strategies and franchise development.
Location: Paris, Île-de-France, France
Experience: 23 yrs 10 mos
Skills
- Management
- E-commerce
- Retail Management
- Marketing
- Business Strategy
- Franchise Development
- Omnichannel Strategy
- Operations Management
- Digital Marketing
- Store Concept Development
- Crm
- Customer Engagement
Career Highlights
- Led successful omnichannel strategy implementation.
- Achieved 2 million loyalty program members in year one.
- Launched over 330 retail partnerships in France.
Work Experience
HEMA FRANCE
Directeur général (9 yrs 8 mos)
OLIPHIL
Directeur général (1 yr 11 mos)
New Look
Directeur des Opérations COO (5 yrs 6 mos)
Directeur commercial (4 yrs 5 mos)
celio
Directeur Réseau Flagship (3 yrs 5 mos)
Directeur régional (3 yrs 1 mo)
Directeur de magasin (5 yrs 6 mos)
McDonald's
Manager (4 yrs 4 mos)
Education
Maitrise MASS at Université Paris Cité
