Mar 2023 – Jul 2025 · 2 yrs 4 mos

• Managing Marketing Initiatives at First Games
• Orchestrated marketing initiatives at First Games, leading the development and execution of marketing campaigns with renowned celebrities such as Shweta Tiwari and Malaika Arora to effectively target mass audiences.
• Devised and implemented a new user journey and product flow, resulting in a notable enhancement of user experience and increased engagement.
• Formulated and executed effective acquisition strategies, driving substantial user growth and market penetration.
• Managed P&L for Tournaments and SNG for Poker, ensuring profitability and optimizing costs.
• Spearheaded the WhatsApp strategy for user retention and new acquisition, culminating in a significant increase in user engagement and acquisition.
• Collaborated with marketing specialists to create and implement impactful marketing strategies through diverse offline and online channels.
• Ensured 100% analytics and campaign management solutions, facilitating seamless cross-channel automated marketing communications via Whats App, SMS, web
• Oversaw quarterly spends exceeding 10 Cr for new user acquisition and managed 1.25 Cr for category growth, leveraging Excel and BI tools for efficient budget allocation and analysis
• Contributed to the creation of retention content for the brand by closely monitoring the user journey on Clevertap, resulting in scaling the poker business month on month on cash tables.

Mar 2023 – Oct 2023 · 7 mos

• Spearheaded efforts to increase visibility and drive cross-selling initiatives at Paytm, achieving a remarkable 180% scale in KRA.
• Implemented strategies to optimize cross-selling processes, resulting in the best output for the company.

Apr 2022 – Mar 2023 · 11 mos

• Scaling affiliates and Brand Efforts at Baazi Games (Scaled closed to 3X since 2021)
• Worked with Zig Zag Films - National Poker Series 2023
• Worked with Wieden+Kennedy and Ransom for first Ever Pokerbaazi Brand Launch.
• Run Multiple Influencer campaign for brand Building.

Dec 2021 – Jun 2022 · 6 mos

• Design and prepare regular MIS and presentations for the management
• Track Competitor activities, USP's and new product launches
• Increasing the customer acquisition/Conversion/ROI by 2x through paid Source in 3 Months, initiating new influencer tie-ups and brand ambassador tie ups.
• Collaborated with B-Praak, Prince Narula, Shradha Das, Deepak Punia, Durjoy Dutta, Tushar Kalia and Varun Sharma.
• Responsible for Brand Management and launching of NPS on Pokerbaazi and Launching of Cardbaazi.
• Managing brand alliances/movie tie-ups/celebrity endorsements and working towards getting maximum brand exposure/ROI through online channels.
• Responsible for coordinating with various digital and traditional marketing agencies.
• Administering social media & CRM tools like Tableau, Google Analytics, Unmetric, Clevertap and many more.

Oct 2021 – Nov 2021 · 1 mo

• Strategising , planning and executing campaigns with Affiliate Partners.
• Performance Based Campaign Designing and Monitoring.
• Brand Presence
• Influencer Marketing
• ROI Based Brand Marketing

Jul 2021 – Oct 2021 · 3 mos · Noida, Uttar Pradesh, India

• Brand & Alliance

Mar 2019 – Apr 2019 · 1 mo · Delhi, India

• Provided over 50,000 + Installs within 25 Days Organically

Jan 2019 – Oct 2019 · 9 mos · Delhi, India

• Handled over 7 Influencer Marketing Campaigns

Nov 2018 – Jul 2019 · 8 mos · Delhi, India

• Help Spartan Poker to get 30,000 + Sign-ups on Monthly Basis

Sep 2018 – Dec 2019 · 1 yr 3 mos · India

• Handling Customer Acquisition from Paisa wapas

Jan 2018 – Jan 2018 · 0 mo · Delhi, India

• Provided over 10,000 Survey Filled by University Students

Aug 2017 – Mar 2021 · 3 yrs 7 mos · Delhi

• ( Sold with 7 Lakh Kind and 10 Lakh Cash Deal )
• Social media engagement of over 50M+ audience.
• Content Production, paid reach, celebrity influencers management.
• Worked with brands like Reliance , Pokerbaazi, Nearbuy, Paytm, Paiswapas and many more.

Aug 2017 – Dec 2017 · 4 mos · Delhi

Jun 2017 – Jul 2017 · 1 mo · Delhi

Jun 2017 – Jun 2017 · 0 mo · Delhi

May 2017 – May 2017 · 0 mo

Apr 2017 – Sep 2019 · 2 yrs 5 mos

• Provided Over 20,000 Users on Pokerbaazi Platform
• Did Influencer Marketing Project for Ballebaazi
• Did Memes Marketing with over 40 Million Reach

Feb 2017 – Sep 2020 · 3 yrs 7 mos

• ✔ Generated over $10k revenue in the very first month of July 2019 when I just started Freelancing.
• ✔ Worked with 10+ International Clients & completed more than 35+ projects.
• ✔ Learnt, Implemented, and Applied new skills on a daily basis.
• ✔ Exploring and developing new strategies for online business growth.

Nov 2016 – Nov 2016 · 0 mo · Delhi

Nov 2015 – Apr 2017 · 1 yr 5 mos · Delhi

Aug 2015 – Mar 2016 · 7 mos

Aug 2015 – Jan 2016 · 5 mos