Dhruvi Patwa

Co-Founder

Mumbai, Maharashtra, India5 yrs 11 mos experience

Key Highlights

Led revenue growth initiatives at Google.
Founded a brand focused on Indian hair care.
Expert in product management and marketing analytics.

Stackforce AI infers this person is a Product Manager with expertise in AdTech and Marketing Analytics.

Contact

Skills

Core Skills

Product ManagementProduct StrategyMarketing AnalyticsData Analysis

Other Skills

Market ResearchCollaborationProduct DevelopmentWeb ScrapingBrand BuildingGo-to-Market StrategyBrand DevelopmentSoftware DevelopmentMarketingSocial MediaManagementFinanceMicrosoft ExcelMicrosoft WordCustomer Service

About

At 22, I traveled 8,000 miles with two bags and one big “American dream.” Little did I know that after achieving it, I would outgrow it. Coming from a non-conventional background, I was determined to break into big tech. As a non-engineer, the Product Manager role fascinated me - it blended creativity, strategy, and the joy of building, aligning perfectly with my entrepreneurial drive. At 24, I joined Google as a Product Manager, leading growth and driving revenue for App Ads, my dream role at the time. Three years later, I made a conscious choice to return to India and start over to build again, this time for a purpose closer to home. Currently, I work at a bootstrapped hair care & color brand, focused on driving growth on owned channels and building the brand from the ground up. Alongside this, I’m intentionally exploring and deeply investing in finding a problem I can commit the next decade of my life to solving. Outside of work, you’ll find me at dance workshops, trying new coffee spots, or playing badminton.

Experience

5 yrs 11 mos

Total Experience

1 yr 3 mos

Average Tenure

8 mos

Current Experience

2.oh! (🔊two point oh!)

Growth Consultant

Sep 2025 – Present · 8 mos · Mumbai, Maharashtra, India

Working alongside co-founders to build a brand and products made for Indian hair

Product ManagementProduct Strategy

Find joy

Founder

Oct 2024 – Oct 2025 · 1 yr · Mumbai, Maharashtra, India · On-site

Product ManagementProduct Strategy

Google

2 roles

Product Manager, App Ads

May 2023 – Sep 2024 · 1 yr 4 mos · Mountain View, California, United States

Unlocked $500M worth of new inventory opportunities including live streaming, chat, and VPN apps - by revamping Google’s privacy policies while ensuring user identity and data protection
Identified flaws in the internal methodology used to assess app risk, which had blocked $200M in potential revenue. Redesigned the methodology in collaboration with Legal, Trust & Safety, Play Store, and external App Store teams, unlocking $45M in previously restricted revenue
Developed product adoption metrics and performance targets for the Sales team by projecting product readiness, scalability and sales priorities and collaborating with 10+ cross-functional stakeholders
Recouped 35% of lost ad revenue post-iOS and Android cross-device tracking changes by building first-party data products, strengthening user signals, and enhancing ad personalization in a privacy-first manner

Marketing AnalyticsData Analysis

Product Strategy, App Ads

Oct 2021 – May 2023 · 1 yr 7 mos · Mountain View, California, United States

Primarily worked with User-Generated Content (UGC) apps to increase app ad revenue. Built a product called "Content Mapping" to match UGC ad inventory with high-spending advertisers, improving bid efficiency
Drove $25M in incremental revenue by testing & scaling to 25+ mid-sized Asia-based partners and establishing performance benchmarks
Collaborated 1:1 with partners such as X, Tinder, and Bumble to custom-integrate Content Mapping, driving $50M in implemented revenue and creating global case studies

Beretta usa

Marketing Analyst - Product

Sep 2020 – Aug 2021 · 11 mos · Virginia, United States

Analyzed 25+ Product Life Cycles across categories to draw patterns and to develop data-driven Go-To-Market strategies for product launches
Increased sales by 30% by forming customer retargeting strategies for Sales team by analyzing lead capture data
Built 10,000+ unique data points of competitors’ pricing by Web Scraping using Python (Selenium and Pandas)
Assessed market share and industry data to tell a story (emerging trends) to the leadership team by quantifying opportunities and creating dashboards using Power BI
Discovered new business opportunity (increase product depth) by assessing thorough market research, company’s financial and production resources, and distribution channels

United way of greater lafayette

Marketing Analytics Consultant

Jul 2020 – Aug 2020 · 1 mo · Chicago, Illinois, United States

Established 20+ partners relationship by assessing their Corporate Social Responsibility (CSR) needs and forming activation plans with the objective of maximizing collaboration value
Increased volunteers by 10% by analyzing CRM platform to identify growth drivers, to determine volunteer experience and to strategize multi-quarter digital marketing plans
Initiated Volunteer Engagement Program by segmenting target audience based on RFM analysis and user profiles

Viacom

Marketing Intern

Jul 2017 – Jan 2018 · 6 mos · Mumbai, Maharashtra, India

SBU - Voot (VOD Streaming Service)
Ideated and fostered co-branding partner relationships that advanced Voot’s content exposure by 10%
Conducted UX research by extracting and analyzing customer feedback data to optimize user experience by 15%
Performed social listening through cluster analysis to create content strategy, expanding Voot’s Instagram and Facebook network size by 20%
Built data pipelines and dashboards to automate the development of monthly customer engagement metrics reports