May 2020 – Jun 2021 · 1 yr 1 mo

• Led the product roadmap for Times Internet’s advertising technology stack, including AdServer, DSP and SSP platforms. Responsible for scaling programmatic capabilities, improving advertiser outcomes, and strengthening monetization infrastructure across 100s of publishers on Times network.

Apr 2018 – May 2020 · 2 yrs 1 mo

• Owned the Adserver and mediation platform and SDK products, enabling ad monetization across all consumer touchpoints. Focused on improving fill rates, yield optimisation, and publisher monetisation through ad innovation and integrations with major ad networks

Feb 2017 – Apr 2018 · 1 yr 2 mos

• Led product initiatives across advertising technology and monetisation platforms, working with engineering and business teams to build scalable ad infrastructure and improve platform performance.

Apr 2016 – Feb 2017 · 10 mos

• Driving seller ROI for Product ads along with designing the best native advertising experience for buyers across all platforms - Web, WAP and APP.

Dec 2014 – Mar 2016 · 1 yr 3 mos

• Building next generation Ad tools (Native) for solving product discovery problems for merchants and brands across all platforms - Website, m-site and Apps
• Launched Ads across all Snapdeal properties (Web, WAP, Android, iOS and Windows)
• Enabled real-time reporting for ads at the most granular level with enhanced CTR and conversion ratio.
• Launched Banner Ads across all platforms with Native and IAB standards.

Aug 2013 – Dec 2014 · 1 yr 4 mos · Gurgaon

• Responsible for defining the online ad-serving product roadmap and strategy by gathering and prioritizing product and customer requirements
• Prioritize product feature ideas, build product roadmap, formulate product requirements, and create UX designs for Vdopia Marketplace – Industries 1st Video focused mobile Ad exchange
• Conducted primary and secondary research and competitive analysis to size up opportunities and identify trends in mobile and/or video advertising
• Responsible for ideation, development, launch and support for global products (US, EU & APAC markets)
• Worked with various stakeholders at CXO level to define product requirements and position products for current market
• Lead cross functional teams, including engineering, QA, solutions, marketing, operations and BD in building and developing new Publisher, Advertiser and Marketplace products for Vdopia
• Defining processes, SLAs and KRAs for timely and quality delivery in liaison with sales and engineering teams

Jun 2013 – Aug 2013 · 2 mos · Gurugram, Haryana, India

• Responsible for defining the product road map strategy, competitive analysis and delivering new features (via agile & iterative development process) for the Syncapse platform and Franchisee product.

Apr 2012 – Jun 2012 · 2 mos · Greater Hyderabad Area

• Worked on enhancing the developer experience on Windows store by using social media integration for developer portal
• Performed SWOT, competitor & need-gap analysis for different app stores using scenario focused engineering
• Conducted extensive primary and secondary research; generated multiple scenarios and prioritization matrix
• Created a functional specification document with new recommended features for windows store

Jul 2009 – May 2011 · 1 yr 10 mos · Bangalore

• Developed first version of the Anti-Virus for Apple Mac OS platform
• Solely responsible for the entire development, testing and release ( inception to delivery ) of the Verizon patch
• Co-ordinated with McAfee Ireland & China teams for localization of consumer product (10 different languages)
• Received McAfee Heroes Award for excellent performance at the highest level
• Won "Consumer Team of the Quarter Award worldwide” & nominated for “Best Team of the Year” out of 36 teams
• Won 2 awards for outstanding contribution to team