Jan 2021 – Jan 2022 · 1 yr

• I had the privilege to be a Mentor as part of Bridges - A Cross Company Wo-Mentoring Program between Titan, Tata Consumer Products, Tata Starbucks and Infinity Retail. This was a structured mentoring intervention with an objective to cultivate young high potential women with guidance, support and community connections to help them build successful careers. Being a part of this program has given me the opportunity to pay it forward. I found this role very fulfilling.

Jun 2019 – Dec 2022 · 3 yrs 6 mos

• Working directly with the CEO - International Business, I led Brand Strategy, consumer insighting, marketing communications, new product development, digital marketing, CRM and e-commerce across all brands( Titan Watches, Tanishq, Skinn )of Titan company across geographies in the International markets. Key focus is on GCC, SEA, North America and SAARC regions. Recently, I passionately worked on the International launch of brand Tanishq for the Dubai ( UAE ) and US markets. Also part of the core team to launch Titan Eye Plus in UAE.

Apr 2018 – May 2019 · 1 yr 1 mo

• A period of growth and learning. Spirituality. Ayurveda. Increased Self Awareness. Empathy. Compassion. Mindfulness. Yoga. Self-Reflection.

Apr 2017 – Mar 2018 · 11 mos

• Reporting directly to the CEO - Eyewear Division, I was responsible for the Sunglass business PnL including sales and Marketing across distribution channels - Large format stores, retail stores, Ecommerce and trade. Brands I was responsible for included both Fastrack & Titan sunglasses.

Jan 2016 – Apr 2017 · 1 yr 3 mos

• In this role, I was responsible for setting up a Design team exclusively for Titan Eyewear. This role included conceptualization and execution of in-house designed frame and sunglass collections based on International fashion trends.

Oct 2013 – Dec 2015 · 2 yrs 2 mos

• As I continued to build Titan Eyeplus, I got the additional responsibility of managing Fastrack Eyewear. In this role, I launched frames for the youth under brand Fastrack. This was a huge success story which contributed significantly in expanding the consumer base for Titan Eyeplus stores. I also started managing the Fastrack sunglasses, India’s largest sunglass brand. The other initiative that I feel really proud of was the creation of India’s first ever women’s range of frames Enigma, the communication for which was based on destigmatization of spectacles for women.

Apr 2009 – Sep 2013 · 4 yrs 5 mos

• In this role, I got the amazing opportunity to create a brand in an unbranded and unorganized category. This was an exciting journey of building the brand as on the platform of style in a functional category. Every piece of communication I created and every collection I launched was filled with high degree of newness. In this role, I was responsible for consumer insighting, brand communications and product portfolio management for all categories including frames, lenses, contact lenses and sunglasses.

May 2006 – Mar 2009 · 2 yrs 10 mos

• This was a once in a lifetime role of building a brand based on beauty, femininity and sensuality in a rather functional category as watches. Reporting to the Marketing Head of Titan, this role involved managing the entire women’s product portfolio of Titan watches. In this role, I got the opportunity to relaunch brand Raga with a completely new brand positioning and reinventing the product philosophy of the brand. This role involved consumer insighting, brand communications, pricing, new product development, Visual merchandising, stakeholder management including factory teams, sales team and product designers. This role had a huge role in giving a new pivot to my career.

May 2004 – Apr 2006 · 1 yr 11 mos

• Reporting to the Marketing Head-Titan, in this role I led all PR, Events and Promotions for brand Titan and all its sub-brands including Raga, Xylys, Nebula and Fastrack. I learnt the fundamentals of PR and it’s role as a critical marketing tool. I worked with event agencies for organising large scale events. Some key projects during this role were the Promotional tie up for Titan with the movie Mangal Pandey which involved launching special watches. I also drive the association of Titan with the Mumbai marathon as a Timing partner when marathons were still a new phenomenon.

Mar 2004 – May 2004 · 2 mos · Bengaluru, Karnataka, India

• I was responsible for managing a part of the IBM account for their communication needs. In this role I was directly reporting to the Client Services Director.

Dec 2002 – Sep 2003 · 9 mos · Mumbai & Delhi

• I was responsible for managing several accounts such as HLL ( Liril & Breeze ), BILT and Delhi Govt for their communication needs. My role was to understand their marketing requirements, translate it into an advertising brief and get creatives developed that would meet the marketing objectives.

May 2000 – Nov 2002 · 2 yrs 6 mos · Bengaluru Area, India

• For more than 2 years in this role, I was responsible for managing the Allen Solly business, part of Madura Garments. This phase of my career laid a strong foundation and love for lifestyle marketing. Here I was involved in development of all the advertising on the brand. A brand that stood for ‘irreverence at the workplace’ with its Friday Dressing concept - a concept unknown till then in India. My most special project here was the launch of Allen Solly Womenswear, where I was involved right from meeting consumers personally to conceptualizing a brand positioning and a 360 degree launch of the brand. Other brands I handled in this role were Deccan Herald, Top Ramen, Ranbaxy, etc.

Nov 1999 – Apr 2000 · 5 mos · Delhi, India · On-site

• In this role, I was responsible for Institutional Sales. Business Development for their tetra-pack juice brand - Onjus, which had gained a 20% market share within 2 years of launch between 1997 To 1999. I was managing the business with key institutions such as the hospitality Industry. I was instrumental in identifying and developing blood banks as a new channel and managed to get Red Cross Society on board.

Jun 1999 – Sep 1999 · 3 mos · Mumbai

• I was in Client Servicing whereby I was given to manage their most prestigious & professional account - P&G. The organization was involved in making packaging laminates for key brands such as Whisper and Ariel.