Dec 2022 – Present · 3 yrs 5 mos · Noida, Uttar Pradesh, India · On-site

• Born in 2017 as White Lotus, a passion project focused on biophilic & mindful spaces, urSoulMantra evolved into a leading D2C lifestyle brand, bringing Zen-inspired living, space wellness & self-care into thousands of homes.
• Our Vision: Mind- Body Harmony & Holistic Wellness for all
• We believe true well-being is holistic—it’s not just about physical health, but about the spaces we live in and the energy they hold.
• 🌱 Key Wins & Market Validation
• ✔ Key products: Bamboo Fountains, Zen Gardens, Herbal Tea, & Self Care Kits
• ✔ 4.9/5 Rating Across Platforms – Loved by customers for quality, aesthetics & impact.
• ✔ 100,000+ Pinterest & 90,000+ Facebook Community – Strong organic traction & engaged audience.
• ✔ Pan-India Demand & Global Validation – Customers across India & international interest from the US, UAE & Europe.
• urSoulMantra to Soul Spaces AI– The Natural Evolution
• Through urSoulMantra, we realized that Living spaces are not just about décor—they are about transformation.
• ✨ The next step was clear—leveraging AI to create truly living, healing, and adaptive spaces.
• ✨ urSoulMantra validated the demand. Soul Spaces is here to scale it globally.

Oct 2019 – Nov 2022 · 3 yrs 1 mo · Bangalore

• As the Head of Marketing at Tata Health, I led the charge across Brand, Performance, and Growth Marketing, steering initiatives that not only elevated the brand but also disrupted traditional health tech strategies. My role involved building a comprehensive marketing engine and pioneering innovative growth tactics that fueled consumer expansion.
• Key Contributions & Leadership Highlights
• 🚀 Product & Business Strategy
• Spearheaded the market opportunity analysis that laid the foundation for Tata Health’s successful ‘Family Doctor’ launch, a product that redefined digital health solutions.
• Designed and executed the Annual Operating Plan (AOP) with precise market projections (TAM, SAM & SOM) ensuring sustainable growth.
• Collaborated closely with product teams to enhance critical user journeys, boosting conversions by 50% through strategic optimizations.
• Championed the launch of the bot-based mental wellness product, ‘My Mindspace’, leveraging consumer insights to address a rising need for accessible mental health resources.
• 🎯 Brand & Performance Marketing
• Orchestrated a 3X growth in the consumer base by developing and deploying a data-driven, full-funnel marketing strategy, backed by constant experimentation and performance tracking.
• Conceived and executed the #SochMatPoochLe campaign, which reached 300M consumers, resulting in a 10% increase in brand awareness across multiple platforms, including TV and digital channels.
• Drove a 200% surge in transacting users by leading innovative growth experiments that leveraged data insights, content optimization, and KPI-driven performance.
• Achieved a sustained #1 ranking for high-intent keywords through aggressive SEO strategies, resulting in a 50% reduction in customer acquisition costs (CAC).
• Increased consumer engagement by 7% and decreased churn by 25% through hyper-personalized customer journeys, demographic segmentation, and the integration of new engagement tools.

Oct 2015 – Oct 2019 · 4 yrs · Noida Area, India

• As Director of Marketing, I oversaw both the Brand and Product verticals at HCAH, driving strategic initiatives that reshaped the company’s positioning in the health tech space. My focus was on scaling both the consumer and business segments through data-driven marketing strategies and innovative campaigns that positioned HCAH as a leader in home healthcare.
• Key Contributions & Achievements
• 🌟 Brand & Communication Strategy
• Led the complete rebranding of HCAH, crafting distinct identities for HCAH Consumers and HCAH Businesses, ensuring seamless integration with company-wide goals.
• Conceptualized and launched impactful brand campaigns such as Alzheimer’s Express (Mumbai City Launch, 2017), Organ Chocolates (Diabee Product, 2018), and Living Will (End-of-Life Care, 2018/19), increasing market visibility and customer engagement.
• 🚀 Performance & Growth
• Scaled consumer segment revenues by 500% in just 3 years, while reducing CACs by 200%, driving profitability and customer acquisition efficiencies.
• Played a critical role in the 10x revenue growth of the business segment, focusing on chronic therapy retention (60% retention rate) and building a robust in-house team.
• Created India’s largest digital diabetes brand—Diabee—achieving 2.5 lakh fans, 35,000 community users, and significant engagement metrics, including 20% DAU and 50% MAU within 2 years.
• 🎯 Product Marketing & Management
• Pioneered the introduction of a product vertical with independent product leads, streamlining product development and innovation efforts.
• Instrumental in creating the ICU atHOME category, revolutionizing home care from a staffing solution to a comprehensive managed care offering. This repositioning contributed to a 10x revenue increase over 3 years, supported by an active base of 1000+ doctors.
• 📈 Additional Milestones
• Recognized as Employee of the Year (2016) for exceptional leadership and results-driven performance.

Sep 2013 – Sep 2015 · 2 yrs · New Delhi Area, India

• In my role with the Consumer Brand Marketing team at The Times of India (TOI), I was responsible for driving high-impact national campaigns and developing signature brand properties that significantly enhanced the newspaper’s engagement with its diverse readership base.
• Key Campaigns & Achievements
• 🎓 Youth Parliament (2013): Spearheaded the Youth Parliament initiative, designed to foster TOI’s connection with the younger generation by offering a platform for debates between youth and policymakers. The campaign garnered 10,000+ applications in under 15 days and the final debate, aired on Times Now prime time and YouTube, achieved 1M+ organic views, establishing TOI’s youth engagement footprint.
• 🎯 Times Passion Trails (2015): Launched TOI’s independent brand property to help readers explore their passions through curated, merit-based experiential trails led by expert "experience architects." The initiative received 1M+ website visits and 25,000+ registrations across 6 major and 15 minor trails within the first year. Additionally, 6 Facebook communities were formed organically around the trails, building long-term reader engagement.
• 📚 TOI 175 Years Celebration: Organized a series of prestigious events to commemorate TOI’s 175th anniversary, including the release of commemorative books and a stamp launch by the President of India.
• 📖 Other Key Projects:
• Managed large-scale events such as Times LitFest Mumbai (2015) and Times Theatre Festival, amplifying TOI’s cultural footprint.
• Led the rebranding of Times Classifieds into TimesConnect, aligning its identity with modern digital trends.
• Core Responsibilities
• End-to-end brand management and development of national campaigns.
• Media planning across print, digital, and ATL/BTL channels, ensuring optimal ROI.
• Oversaw digital marketing efforts through Google Display, LinkedIn, and Yahoo Native Ads, alongside managing social media campaigns across Facebook, Twitter, YouTube, and Instagram.

Feb 2011 – Aug 2013 · 2 yrs 6 mos · Noida Area, India

• As a Product Manager, I managed the complete product lifecycle for data products. My role involved overseeing the data product portfolio, identifying growth opportunities, and driving innovation in a highly competitive telecom market.
• Key Achievements
• 📊 Revenue Growth: Achieved over 100% growth in data revenues in just 7 months by driving pack penetration among the existing user base and introducing innovative recharge options via alternate channels like USSD, OBD, and IVR.
• 💡 1 Million Data Users: Successfully grew the data user base to over 1 million within 5 months by launching consumer education programs in rural markets and offering seeding packs for smartphone users.
• 📱 Data Product Innovation: Launched new data products, including daily packs and bundles with free VAS (Value Added Services), significantly increasing market penetration and adoption.
• 📈 Reversing Stagnation: Reversed stagnating Data VAS (Value-Added Services) revenues by promoting innovative apps such as Idea Mobile TV, Vuclip videos, and pushing gaming apps through Idea's app store and WAP links.
• 🏆 Awards: Recognized with Excellence Awards in both 2011 and 2012 for exceptional product management and marketing performance.
• Core Responsibilities
• Product Marketing & Management: Developed and executed go-to-market strategies for data products, ensuring alignment with customer needs and market demand.
• Consumer Insights & Research: Conducted in-depth analysis of consumer behavior and market trends to inform product development and promotional strategies.
• Mobile App Marketing: Managed app promotion on Idea App Store and WAP platforms, driving engagement and adoption of value-added services.
• Pricing & Channel Strategy: Designed competitive pricing models and collaborated with trade marketing teams to maximize product reach across retail and digital channels.

Apr 2009 – Jan 2011 · 1 yr 9 mos · Calicut Area, India

• As VP of Marketing at Software Associates, I spearheaded the product marketing strategy and brand positioning for a portfolio of four SaaS products, driving both regional and international market expansion. In this startup environment, I was instrumental in optimizing the go-to-market strategies and product mix, while leading a team of over 15+ in sales and marketing.
• Key Achievements
• 🏥 SA-HIS (Healthcare ERP): Positioned SA-HIS as a dominant healthcare ERP system in South India, achieving 400+ installations. I introduced service bundling and various product versions to cater to different market segments, enhancing the product's market penetration and revenue.
• 🚚 SA-FMS (Logistics ERP): Launched SA-FMS in Western India and expanded into African markets, successfully establishing sales offices in Mumbai and Kenya. I adapted the product mix to meet the specific demands of these regions, driving revenue growth and opening new markets.
• 🎯 Strategic Product Optimization: Led the re-launch of two key products, improving their market fit and profitability, while phasing out an underperforming product to streamline the portfolio and focus on high-growth opportunities.
• Core Responsibilities
• Marketing Leadership: Defined and executed the marketing strategy for B2B SaaS products, aligning with business objectives for revenue growth and market expansion.
• Team Management: Directed a high-performing team of 15+ professionals in sales, marketing, and product development, fostering a collaborative environment that enhanced performance.
• Product Positioning & Rebranding: Developed tailored go-to-market plans, established product-market fit, and rebranded products for better visibility and traction in new and existing markets.
• International Market Expansion: Successfully expanded the company's product offerings into new geographies, such as Western India and Africa, adapting the marketing strategy for diverse markets.

Apr 2008 – May 2008 · 1 mo · Mumbai

• Worked on a research project with Ethicon Endo Surgery, a franchise of JJMI.
• Key Learnings:
• > First hand experience of doing Primary and Secondary Market Research
• > Learned data analysis (using SPSS), Cross tabulation, Correlation and Regression equation for making a model for predicting adoption index

Sep 2005 – Jun 2007 · 1 yr 9 mos

• Worked as a System tester for a period of 10 months with P&O ports. Work included complete end to end testing of the system developed for port's automation.
• Worked with Ericsson as developer for an year. Work included building a file based system for capturing statistical data for Ericsson's AXE switches
• Key Learning’s:
• > As a System Tester gained experience in testing end-to-end functionality of products.
• > As a developer, understood technical nuances of developing an IT product.