Joseph Lee

CEO

New York, New York, United States15 yrs 3 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • CEO of Supademo, recognized by G2 and Forbes.
  • Successfully scaled Freshline from 0 to $3M+ revenue.
  • Experienced in building AI-driven product solutions.
Stackforce AI infers this person is a SaaS entrepreneur with expertise in product development and market strategy.

Contact

LinkedIn

Skills

Core Skills

EntrepreneurshipProduct DesignMarketingProduct StrategyBusiness Development

Other Skills

LeadershipProject ManagementSalesBusiness StrategyAICustomer DiscoveryDesignDistributionJavaPublic SpeakingGoogle Analytics

About

currently building Supademo, AI-native interactive demos that help 100,000+ founders, marketers, and operators convert faster and onboard better previously at Freshline.io: an all-in-one commerce platform for food distributors and wholesalers ex–seafood marketplace operator who frequently delivered fish and got banned from u-haul find me meandering across nyc and vancouver

Experience

Supademo

Co-Founder, CEO

Apr 2023 – Present · 3 yrs · New York, United States

  • The fastest and easiest way to create conversion-focused interactive product demos with AI.
  • 100k professionals in marketing, sales and CS in 100+ countries leverage Supademo to scale product adoption and close more deals.
  • Learn more at supademo.com
EntrepreneurshipLeadershipMarketingProject ManagementProduct DesignSales+2

On deck

Founder Fellow

Jan 2023 – Apr 2023 · 3 mos

  • The On Deck Founder Fellowship is a private community of world-class talent looking to start their next tech venture.

Canadian food innovation network

Innovation Advisory Council

Jul 2022 – Mar 2023 · 8 mos

  • The Canadian Food Innovation Network (CFIN) is a national non-profit that’s stimulating innovation across the Canadian food sector.

Techstars

Alumni

Jan 2017 – May 2017 · 4 mos · Greater Seattle Area

  • Techstars Seattle, 2017

Freshline

2 roles

Co-Founder

Promoted

Feb 2016 – Present · 10 yrs 2 mos · Vancouver, British Columbia, Canada

  • Cheering from the sidelines

Co-Founder, CPO (Coastline Market, Freshline.io)

Feb 2016 – Sep 2022 · 6 yrs 7 mos · Vancouver, British Columbia, Canada

  • Led product strategy and execution end-to-end, from customer discovery, design to distribution
  • Formerly Coastline Market (2016-2020), North America's predictive marketplace for fresher, traceable seafood with better unit economics for restaurants & retail
  • Scaled from 0-$3M+ revenues before COVID forced company to pivot
  • Backed by Alpha Quest, Peter Thiel's Thiel Fellowship, Techstars, Next Canada, Uber’s SVP, Head of UberEats, and VPs at Ticketmaster. Join the mission at freshline.io
Product StrategyCustomer DiscoveryDesignDistributionBusiness Development

Next canada

Alumni

Dec 2015 – Aug 2016 · 8 mos · Toronto, Canada

  • Next 36, 2016

Shell

Technology Intern

May 2015 – Dec 2015 · 7 mos

  • Worked as a BA/PM for various projects including Scotford Shipping, where I managed an international development team (4) through all stages of the SDLC.
  • Eliminated ~$250k/yr in contractor costs by designing software to automate the collection and transmission of well data. Also worked on Shell's Carbon Capture monitoring system.

Pointstreak sports technologies

Product Marketing Intern

May 2014 – Aug 2014 · 3 mos

  • Pointstreak (Deloitte Technology Fast 50) creates technology designed to help streamline a sports organization's business processes. Spearheaded digital marketing and analytics initiatives to increase lead capture, conversions, and social interaction.

Course hero, inc.

Sales Intern

Jan 2014 – Apr 2014 · 3 mos

  • Course Hero is an EdTech company based out of Silicon Valley. Focused on growth and business development. Declined promotion to pursue other opportunities.

Jhylee.com

Founder

Jan 2011 – Jan 2016 · 5 yrs · Vancouver, Canada Area

  • A patchwork of mostly unsuccessful ventures that helped pay for university, including:
  • Null studios (web dev agency)
  • Ecolite candles (organic soy candles)
  • Joeslist (first biz at 14, electronics arbitraging on craigslist)

Education

The University of British Columbia

Computer Science - dropped out in last year

UBC Sauder School of Business

Business - dropped out in last year

University of Toronto

Certificate in Entrepreneurship

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