Sep 2023 – Oct 2025 · 2 yrs 1 mo · Dubai, United Arab Emirates · On-site

• Develop and execute end-to-end marketing communication plans across digital, social media, website, PR, and email channels.
• Conceptualize and launch integrated marketing campaigns to drive brand awareness and engagement.
• Create compelling creative concepts for video production, including scripting and storyboarding.
• Brief and collaborate with designers, writers, and creative teams to deliver high-quality content.
• Oversee social media content strategy and ensure alignment with brand voice and objectives.
• Draft press releases, media statements, and website copy to maintain consistent messaging.
• Manage targeted EDM campaigns from concept to execution, optimizing for performance.
• Coordinate with cross-functional teams to ensure timely delivery of campaign assets and communication materials.

May 2021 – Jul 2023 · 2 yrs 2 mos · Dubai, United Arab Emirates · On-site

• Developed engaging draw show scripts to enhance viewer engagement and brand recall.
• Created and managed social media content calendars across multiple platforms to ensure consistent and strategic communication.
• Conceptualized and executed advertising communications for radio and television, aligning with brand guidelines and campaign objectives.
• Oversaw translation and localization of advertisements into multiple languages to reach diverse audience segments.
• Collaborated with creative teams to produce high-impact multimedia content for maximum audience reach and retention.

Nov 2019 – Apr 2021 · 1 yr 5 mos · Dubai, United Arab Emirates · On-site

• Drafted and edited internal communications to keep employees informed and engaged.
• Created compelling copy for advertisements, flyers, websites, social media posts, and marketing materials.
• Developed and managed social media content calendars, ensuring consistent and engaging brand presence across platforms.
• Wrote and distributed press releases to promote brand initiatives and secure media coverage.
• Coordinated and supported the planning and execution of corporate events and marketing campaigns.
• Ensured consistent brand tone and messaging across all digital, print, and internal communication channels.
• Collaborated with cross-functional teams to deliver timely, creative, and impactful communication strategies.

Jun 2019 – Nov 2019 · 5 mos · United Arab Emirates · On-site

• Wrote engaging blogs highlighting travel experiences, destinations, and tips to attract readers.
• Created clear, persuasive website content to improve user experience and conversions.
• Developed SEO-friendly copy to boost search engine rankings and organic traffic.
• Researched and implemented relevant keywords for on-page and off-page optimization.
• Built and managed backlinks to strengthen domain authority and online visibility.
• Collaborated with designers and marketing team to align content with brand strategy.
• Tracked performance of published content to refine future strategies.

Jun 2018 – Jun 2019 · 1 yr · Kozhikode, Kerala, India · On-site

• Translated news articles from Malayalam to English while maintaining accuracy and context.
• Covered live events, press conferences, and community happenings for timely reporting.
• Researched and wrote independent stories on a variety of topics.
• Produced in-depth feature articles highlighting human interest stories and social issues.
• Conducted interviews with key personalities to provide fresh perspectives for readers.
• Ensured high editorial standards and met strict publication deadlines.
• Collaborated with editors and photographers to deliver compelling multimedia content.

Jan 2018 – Mar 2018 · 2 mos · Kerala, India

Dec 2016 – Nov 2019 · 2 yrs 11 mos · United Kingdom

• Summarized lengthy academic texts into concise, easy-to-understand versions for students and faculty.
• Ensured summaries maintained accuracy, key arguments, and academic integrity.
• Simplified complex research papers, articles, and reports into digestible study materials.
• Collaborated with professors to align summaries with curriculum requirements.
• Delivered clear, well-structured content under tight deadlines.
• Wrote engaging blogs on academic topics to make learning more relatable and accessible.

Nov 2016 – Nov 2018 · 2 yrs

Oct 2015 – Dec 2016 · 1 yr 2 mos · Kozhikode, Kerala, India

• Letterbug is a content writing company in Calicut. I have been working here as a freelance writer since 2015 October and I joined as the creative content writer in July 2016. In Letterbug, we do anything with content. We usually do academic writing, creative writing, technical writing, translation, designing, and publishing.