Feb 2024 – Sep 2024 · 7 mos

• Conceptualize, strategize, create, edit, and post content on Love Wellness and Lo Bosworth social media channels such as Instagram, TikTok, and YouTube.
• Collaborate with the Paid Digital Team to strategize social media ads. Strategize, film, edit, and produce several video content pieces for social media ads across Meta (Facebook + Instagram) and TikTok.
• Identify trending, engaging and educational video content across TikTok, YouTube, and Instagram.
• Report on analytics and KPI on a weekly and monthly basis, providing recommendations to constantly pivot social media marketing strategy.
• STATS (OCT 2022 - JUNE 2024):
• Love Wellness Social Accounts: 1.11k TikToks + 719 Instagrams
• 13k new Instagram followers / 5% growth rate
• 63k new TikTok followers / 245% growth rate
• 10.6M Impressions on Instagram / 58M TikTok Video Views
• Lo Bosworth Social Accounts: 521 TiKToks + 258 Instagrams
• 39k new Instagram followers / 5% growth rate
• 165k new TikTok followers / 207% growth rate
• 36M Impressions on Instagram / 103M TikTok Video Views

Oct 2022 – Feb 2024 · 1 yr 4 mos

• Conceptualize, create and edit content on Love Wellness and Lo Bosworth social media channels, with a focus on the TikTok accounts.
• Collaborate with the Paid Digital Team to strategize social media ads. Strategize, film, edit, and produce all video content for social media ads across Meta (Facebook + Instagram) and TikTok.
• Identify trending, engaging and educational video content across TikTok, YouTube, and Instagram.
• Report on analytics and KPI on a weekly and monthly basis, providing recommendations to constantly pivot social media marketing strategy.
• Identify needs for UGC content and work with Community Manager to source creators and influencers, provide a creative brief, and approve creator content.

Apr 2022 – Oct 2022 · 6 mos · New York, New York, United States

• Freelance with start-ups based in NYC to help them launch their pop-up immersive experiences.
• Wonderland Dreams:
• Curate list of influencers to partner with and personally invite over 400 influential people to Opening Week events.
• Own the design and sourcing of Wonderland Dreams retail merchandise. Sourced items such as custom umbrellas, flags, totes, apparel, and more.
• Leverage knowledge of social media platforms and provide strategies to launch - reaching 20,000+ followers on Instagram.
• Create content, provide copywriting, and manage the Wonderland Dreams, Alexa Meade Art, and Rose Wine Mansion social media accounts.
• Museum of Women / Love You Like a Sistr:
• Own the design and sourcing of MW retail and partner with women-owned brands to feature in the space.
• Manage relationships with influencers and source the influencer/PR media kits.
• Assist with content creation and social media project management.
• Collaborate on experiential pop-up events; work cross-functionally with the on site operations team to create Instagrammable moments that customers will value and remember.
• Leverage knowledge of social media platforms and provide data driven recommendations to the Director of Marketing.

Nov 2021 – Apr 2022 · 5 mos

• Managed shipping amongst all vendors which resulted in a +20% beat to plan and 99% net growth during week one of our peak Holiday season.
• Owned the Basic Denim and White Denim classes and managed the OTB, vendor relations, assortments, planning sales, etc. within each class.
• Collaborated with internal counterparts such as Planning and other Merchants to discuss selling, findings, opportunities, and potential problems.

Sep 2020 – Dec 2021 · 1 yr 3 mos

• Shopped the market for trends and proposed testing matching sets, which lead to $10+ million of sales across the company.
• Analyzed business and used data to generate merchandise recommendations including test styles, best sellers, reorder styles, styles we should cancel, etc.
• Supported Buyer in preparation of key business meetings (i.e. vendor appointments, style-outs, assortment planning).

Nov 2018 – Sep 2020 · 1 yr 10 mos

• Demonstrated product knowledge as a result of competitive shopping, shopping Ross Stores, and the market.
• Ensured timely delivery of merchandise through communication with Buyer, merchant teams, and external vendors.
• Supported Buyers in preparation of key business meetings (i.e. vendor appointments, style-outs, assortment planning).

Jan 2019 – Present · 7 yrs 4 mos · New York, New York, United States

• Established a six-figure business specializing in social media marketing and digital content creation.
• Managed TikTok accounts for brands like Lifeway Kefir, creating content and copywriting captions. Grew Lifeway Kefir's TikTok following from 5k to 40k.
• Founded KellynMelonShop, an online store selling customized Microsoft OneNote templates for professionals to organize their personal and career life.

Jun 2018 – Nov 2018 · 5 mos · Westchester, Illinois

• Communicated with vendors continually regarding products, pricing, and terms
• Analyzed sales using reporting tools as needed for assortment and vendor reviews to support merchandise strategy
• Built assortments of products including hats, backpacks, and shoes

May 2017 – Aug 2017 · 3 mos · Westchester, Illinois

• Launched new apparel and gift items from vendors such as Alex and Ani, Build-A-Bear, and Yeti in some of Follett's 1,200 stores
• Attended vendor meetings and planned the Spring 2018 line assortment
• Organized samples, assisted with planograms, and maintained product SKU's

Aug 2016 – May 2017 · 9 mos · Muncie, Indiana, United States

• Created a positive living environment through intentional interactions, meetings, and activities
• Developed student centered programs to provide social, education, diversity, health, and growth opportunities

Aug 2015 – May 2016 · 9 mos · Muncie, Indiana, United States

• Assist residents with laundry, mail, and renting equipment
• Complete administrative tasks such as make copies and count a cash drawer
• Provide customer service to anyone who walks into the hall

May 2016 – Present · 10 yrs · New York, New York, United States

• Utilize skills in photography, videography, and editing to create content such as Instagram photos/Reels, TikTok videos, Pinterest pins, podcast episodes, etc.
• Build an audience of over 250,000 across all personal social media platforms.
• Collaborate and create content for brands such as Microsoft, Macy's, Samsonite, Honda, etc.

May 2016 – Aug 2016 · 3 mos · New York City Metropolitan Area

• Managed several social media platforms and conducted market research
• Developed an effective social media rebranding strategy

Jan 2016 – Jun 2018 · 2 yrs 5 mos · Muncie, Indiana, United States

• Collaborate with student organizations to draft custom apparel orders
• Engage in phone, Internet, and face-to-face communications to secure orders with clients to create $241,000 of lifetime sales
• Utilize social media to promote nationwide orders and conduct on-campus marketing

May 2015 – Dec 2016 · 1 yr 7 mos · Geneva, IL

• Secured exceptional customer experiences to customers by creating a memorable shopping experience
• Designed aesthetically pleasing displays that met store's visual standards

Dec 2012 – Jul 2015 · 2 yrs 7 mos · Yorkville, IL

• Initiate and complete customer transactions quickly and accurately.
• Work as a team member to guarantee good customer service.