Jan 2025 – May 2025 · 4 mos

• After 10+ years in the whirlwind of early- and growth-stage startups, I finally hit pause to recharge. I wandered, spent quality time with family and friends, and focussed on the basics - 30 mins of exercise a day & a full 8 hours of sleep (imagine that!). What started as a “courageous break” turned into one of the boldest and most fulfilling chapters of my life. 10/10 recommend pressing pause.

Apr 2024 – Dec 2024 · 8 mos · Mumbai, Maharashtra, India

Aug 2023 – Apr 2024 · 8 mos · Mumbai, Maharashtra, India

Feb 2022 – Mar 2024 · 2 yrs 1 mo · Mumbai, Maharashtra, India

Aug 2019 – Feb 2022 · 2 yrs 6 mos

• Libereka aims to be the world’s first end-to-end international student recruitment platform that runs on the blockchain.

Jan 2019 – Jul 2019 · 6 mos · Mumbai Metropolitan Region

Jan 2017 – Dec 2018 · 1 yr 11 mos · Mumbai Metropolitan Region

• USER ACQUISITION
• Key Achievements:
• Tutoring & Prep Classrooms, QS LEAP -
• Launched a synchronous classrooms module strengthening the overall value proposition of the website. The number of site registrations grew by 50% post the module launch (User acquisition numbers went from 100 per day to 150 per day)
• Spearheaded a team of 3 senior execs to partner up with tutors from across the globe, create a content pool of 50+ 30-mins classroom videos, and run over 45 asynchronous sessions every week
• USER ENGAGEMENT
• Launched on-demand webinars and community events within the platform, which went on to become a new revenue channel for the company
• Created a robust trigger e-mail and notifications workflow via Intercom to cross-promote products and increase user adoption and retention

May 2015 – Dec 2016 · 1 yr 7 mos · Mumbai Metropolitan Region

• Key Achievements:
• Established the content marketing base for the website which boosted the organic traffic on the website by 250% Y-o-Y. Organic traffic contributes to 70% of the total traffic on the site.

Aug 2014 – May 2015 · 9 mos · Mumbai Metropolitan Region

• Ideating & strategizing the marketing communication plans for b-schools & admission consultants
• Generated revenue of USD 160000 in the first year of sales stint.
• Managing the inside sales & servicing team to ensure timely & thorough execution of the online campaigns. Responsible for inventory management for online ad campaigns.

Mar 2013 – Jul 2014 · 1 yr 4 mos · Mumbai Metropolitan Region

• Responsible for managing key accounts. Worked in tandem with the on field sales rep & provided the required insights & marketing collaterals.
• Implementation & execution of the Enrolment Management System ( a multi-channel attribution model that helps b-schools solve their recruitment challenges).
• An integral part of the inside sales team. Worked on special projects like “GMAT Prep Deals & MBA Prep Deals” (mini e-commerce models) & an application synergy system “Live Admission Desk”. Managed entire projects from ideation to execution & was also successful in revenue generation.

Apr 2011 – Jun 2011 · 2 mos

• Job entailed working under the client servicing department and managing client’s profile and presentations keeping in mind client’s preferences. Was also a part of the research team.
• Proposed a website interaction strategy for the brand Milcent, to tap the online medium for interaction of the TG with the brand. Handled the account of clients like Navneet, Tata Nano and Tirupati.

Oct 2010 – Apr 2012 · 1 yr 6 mos

• Worked for a project on Mental Health Initiative which involved visiting an NGO in Tamil Nadu, documenting its work and creating communication products for the NGO. (2010-2011)
• Worked as a content writer which involved writing project reports and creating a presentation for SRTT’s official website. (2011-2012)