Mar 2023 – Present · 3 yrs

• Leading the team to drive product awareness, GTM, user retention and revenue growth for Bumble across Product Marketing and Lifecycle (CRM) Marketing

Mar 2022 – Feb 2023 · 11 mos

• Managing consumer growth marketing, subscriptions and engagement campaigns for Bumble

Nov 2020 – Feb 2022 · 1 yr 3 mos

• First PMM hire responsible for re-positioning Badoo and scaling the function. Led product growth initiatives, go to market strategy and launch campaigns for Badoo, globally.

Dec 2019 – Nov 2020 · 11 mos · London Area, United Kingdom

• First PMM hire at Revolut, driving global awareness and adoption for Revolut's Retail payments products along with Premium subscriptions, Insurance, Investing, Crypto and Junior app

Jan 2019 – Sep 2019 · 8 mos

• Marketing Manager, Enterprise Restaurant Partners for UberEats in United States
• » Developed a channel marketing strategy & competitive investment portfolio to deploy multi million dollar promotional budget resulting in delivery orders growth across restaurant chains in the US
• » Planned, managed & allocated budgets for US wide go-to-market campaigns for strategic partners by building an end to end campaign execution process involving cross-functional business leaders
• » Built relationships with restaurants to understand industry trends & business needs thereby unlocking partner marketing investment for co-marketing campaigns on Uber Eats in H1
• » Led the methodology & tools development to measure ROI & efficiency of marketing campaigns and channels on financial metrics. Scaled campaign analytics processes & operations globally across US, EMEA & APAC

Apr 2018 – Dec 2018 · 8 mos

Oct 2016 – Mar 2018 · 1 yr 5 mos

• » Driving demand growth by 2x for Rajasthan hub through tactical marketing campaigns and partnerships
• » Defining product and brand marketing strategy and roadmap for the hub and media mix across ATL, BTL and digital channels.
• » Planning and executing price proposition led campaigns to support sharp growth in trips through stakeholder management across central teams, city operations and local agencies.
• » Establishing brand and strategic partnerships and innovations at a hub level to support demand growth
• » Regularly analysing the impact of the campaigns and reporting it to inform an improved marketing strategy and decision making
• » Reducing rider side support tickets and appeasement costs by 50% through city led experiments in 6 months.

Jul 2015 – Sep 2016 · 1 yr 2 mos · Greater Delhi Area

• » Launched the new brand and ensured successful migration of 100% active consumers from Groupon, as part of the rebranding process across multiple communication channels.
• » Planned, executed & measured the annual marketing activities calendar including ATL, BTL and digital brand campaigns by liaising with internal teams and creative agencies, thereby increasing the direct/organic brand traffic and new customers.
• » Developed creative & content/ORM strategy and process playbook for various campaigns with a consumer research focus and insight led approach.
• » Spearheaded social media strategy roadmap and successfully implemented innovative low budget social media led campaigns and raffles along with various partners resulting in new customer acquisition.

May 2014 – Jul 2014 · 2 mos · Mumbai Metropolitan Region

• Worked on the project ‘Key Motivators for JSW Employees’
• Conducted a quantitative research across 3 locations and 162 employees
• Administered the Gallup Q12 questionnaire on 162 employees
• Compared employee engagement across locations and management levels
• Analysed various motivators/deterrents for JSW across management levels
• Advised a three year engagement plan to increase profitability by 21%

Apr 2014 – Apr 2015 · 1 yr · Sydney Area, Australia

• Developed website design and digital strategy for the company
• Developed the social media marketing strategy along with SEO checkups
• Established their social media presence across platform, delivering an increase in online visibility
• Developed SEO articles, content along with CMS management
• Developed presentations and brochure content and layout for company products

Jan 2014 – Jan 2015 · 1 yr · Pune/Pimpri-Chinchwad Area

• Established a team to deliver leadership experiences
• Marketed AIESEC in a three day college fest
• Executed Online and offline branding of AIESEC in FLAME
• Formulated the marketing plan for the year
• Supervised the HR, Operations and Marketing teams
• Delivered increase in the number of international internships by 40%

May 2013 – Jun 2013 · 1 mo · Alexandria, Egypt

• Designed an international arts festival
• Designed the marketing strategy for the NGO
• Worked for social media and event marketing
• Raised funds for the NGO

Jun 2012 – Jul 2012 · 1 mo · Manila, Philippines

• Developed web content for the official website
• Monitored social media marketing of the NGO
• Executed energy audit programs and energy solutions for SMEs
• Organized outreach programs and briefing sessions regarding sustainable tourism