Bony Thomas — CEO

Founder & CEO of PayNback, an AI-driven in-store rewards and customer engagement platform purpose-built to scale India’s vast offline retail economy. I lead the development of a B2B2C community commerce ecosystem that connects neighbourhood retailers, MSMEs, and local consumers through instant digital rewards, actionable data intelligence, and hyperlocal engagement. At PayNback, our mission is to digitise and empower grassroots commerce—starting with Tier-2 and Tier-3 cities that account for nearly 70% of India’s retail activity. We enable small and micro-retailers to drive repeat footfall, improve customer retention, and compete effectively against organised retail and large e-commerce platforms—without increasing operational complexity. I oversee product strategy, AI-led innovation, fundraising, merchant acquisition, regulatory compliance, and strategic distribution partnerships. The company is being built on a disciplined 7-year growth roadmap targeting 1 million merchants and 10 million users, supported by strong unit economics, scalable onboarding systems, and data-driven engagement models. I am committed to building a Made-in-India, investment-ready platform with clear revenue pathways, defensible technology, and long-term scalability. Our vision is to become India’s most trusted community commerce network—strengthening neighbourhood economies, enabling sustainable retail growth, and driving inclusive digital transformation at scale. Empowering Local Retail with Technology | Building a B2B2C Community Commerce Network | Strengthening Neighbourhood Economies | Inviting Founder-Mindset Builders

Stackforce AI infers this person is a Retail Tech expert with a focus on community commerce and AI-driven solutions.

Location: Bengaluru, Karnataka, India

Experience: 19 yrs 2 mos