Jul 2018 – Jan 2025 · 6 yrs 6 mos · Bengaluru Area, India

• Heading women’s wear business ( western , ethnic and lingerie ) plus kids wear business for myntra pvt label business

Oct 2017 – Jul 2018 · 9 mos · Bengaluru, Karnataka, India

• Heading Key Accounts Sales and Marketing for Speedo International in India

Dec 2014 – Sep 2017 · 2 yrs 9 mos · Gurgaon, India

• Category Manager for Lingerie, Sleep wear, Maternity, Plus Size ( Ethnic+ Western Wear) Category for Jabong.com
• Handling more then 50 brands across category
• Sales Forecasting for new range, buy plans, sales reports, competitive activity and customer feedback analysis.
• Business Strategy: Planning and implementation.
• Deliver Sales and bottom line across the business,
• Assess every aspect of best sellers (for example the best selling price point, colour, style and size) and ensure depth in top sellers.
• Monitor slow sellers and POA season wise.
• Handling range planning season wise, monitoring sales and replenishment so that option efficiency can be maintained.

Aug 2012 – Dec 2014 · 2 yrs 4 mos · Bangalore

• Buying women’s intimate and accessories category; brand partners include: Amante, Bwitch, Enamor, Jockey, Lovable, Triumph, Wonder Bra, and Sweet Dreams.
• Sales Forecasting for new range, buy plans, sales reports, competitive activity and customer feedback analysis.
• Business Strategy: Planning and implementation.
• Deliver Sales and bottom line across the business, achievement of SPF AND MPF.
• Handling category layouts and brand plotting to generate maximum revenue.
• Assess every aspect of best sellers (for example the best selling price point, colour, style and size) and ensure depth in top sellers.
• Monitor slow sellers and POA season wise.
• Handling range planning season wise, monitoring sales and replenishment so that option efficiency can be maintained.
• Regular visits to stores to ensure proper display, necessary VM.
• Work closely with Ops team and propose and implement various activities (Customer Awareness Prog, Lingerie Festival) in order to increase sales and visibility of the products and category.
• Regular market visits and competition monitoring, sharing of feedback with own teams.
• Stock turnover and monitoring of Sell thru month wise to ensure stock cover.
• ACHIEVEMENTS
• Intimate category touched pinnacles of success by achieving 130% achievement at 22% LFL growth.
• MPF and SPF stood better than ethnic and western wear brands.

Apr 2012 – Sep 2012 · 5 mos · Bengaluru Area, India

• Category head for Lingerie and sleepwear at Reliance Trends Ltd
• Responsible for buying and planning for the category

Apr 2011 – Apr 2012 · 1 yr · Bangalore

• KEY RESPONSIBILITIES
• Range Planning season wise
• Monitoring sales , replenishments and option efficiency tracking
• Ensuring Brand Happiness Index Ratings
• Brand Business Profitability to achieve planned PSFPD, ease of transaction, portal usage etc
• Regular follow up between stores and brands and to ensure a proper flow between the two
• Competition analysis and subordinate development – Grooming to next level
• Accuracy in Merchandising planning and Aligning Category Initiatives
• Seasonal changeover & 80% Availability of merchandise on the floor
• Ensuring brands are placed at the locations where the maximum profit can be expected based on the customer profile and the demographics of the city
• Stock Cover against sell through replenishment

May 2009 – Apr 2011 · 1 yr 11 mos

• Dealing with various fabrics and colours
• Handling huge projects like tie-up with Reliance Industries in specific areas like:
• Frequent store visits all over India
• Understanding the operations in terms of back-end
• Handling and updating all records
• Devising sales and sales increment plans
• Handling Marketing and other aids to marketing including PR and advertisements
• Interacting with vendors and external partners
• Customer Relationship Management
• Handling Customer complaints and suggestions
• Exploring new tie-ups and associations
• Handling operational activities
• Secured a very profitable purchase order worth Rs.1.5 Crore from Reliance Trends which was well appreciated.

Jan 2009 – Apr 2009 · 3 mos

• Handling Key Accounts of Spaces and Welhome Brand