Jan 2020 – Present · 6 yrs 4 mos · Mumbai · On-site

• o Provide strategic oversight and governance to align executive leadership with long-term organizational growth objectives.
• o Collaborate closely with shareholders and senior leadership to refine the corporate roadmap, strengthen executive decision-making, and enforce fiscal discipline.
• o Oversee financial reporting and implement robust risk management frameworks to support transparency, legal compliance, and business resilience.

Apr 2017 – Jul 2019 · 2 yrs 3 mos · On-site

• o Spearheaded the end-to-end architecture of a new national business vertical dedicated to Content Marketing and Brand Solutions, diversifying the organisational revenue mix.
• o Drove the commercial roadmap for Native Ads across major economic hubs (West & South), optimizing yield through data-driven sales strategies, along side Product enhancement
• o Directed the high-impact HDFC Life campaign, securing prestigious Campaign India Digital Crest Awards in both 2018 and 2019.
• o Cultivated high-level relationships with key enterprise stakeholders to align complex business objectives with sustained regional growth and market penetration

Sep 2015 – Mar 2017 · 1 yr 6 mos · On-site

• o Conceptualised and launched a high-growth vertical dedicated to Content Marketing and Strategic Brand Solutions, diversifying the organisational revenue mix.
• o Architected a comprehensive business turnaround, delivering 100% year-over-year revenue growth through aggressive market penetration and yield optimisation.
• o Directed the end-to-end execution of over 2,000 premium content assets for blue-chip clients across the BFSI, Auto, and Entertainment sectors.
• o Engineered structural shifts in operational and executional workflows, modernizing the client onboarding framework to enhance scalability and customer lifetime value.

Sep 2013 – Sep 2015 · 2 yrs · Mumbai Area, India

• o Drove the Demand Plus vertical to record growth by transforming traditional ad space into high-value branded content solutions.
• o Engineered comprehensive, end-to-end content solutions by leveraging the full power of the ET Digital ecosystem, including social media and niche vertical platforms.
• o Directed the "Ideation-to-Execution" cycle for customized newsletters and interactive digital assets, ensuring deep market penetration and high-value lead generation.

Aug 2011 – Aug 2013 · 2 yrs · Mumbai Area, India

• o Conceptualised and spearheaded non-traditional advertising (IPs) by aligning Programming, Marketing, Events and Production teams to architect bespoke, high-impact brand solutions.
• o Orchestrated high-growth monetisation strategies across Radio, Digital, and Events business segments, ensuring diversified and sustainable revenue streams
• o Consistently exceeded corporate benchmarks, earning 4 Quarterly Excellence Awards for driving market-leading sales performance and innovative client delivery

Sep 2010 – Aug 2011 · 11 mos · Mumbai

• o Orchestrated high-impact ad sales strategies for premier titles including Business & Economy, 4P's, and The Sunday Indian, consistently exceeding targets for both legacy issues and high-value special editions
• o Scaled market presence and diversified income streams by integrating strategic event sales with print advertising, driving a measurable increase in brand footprint
• o Led collaborative initiatives with Editorial, Marketing, and Production departments to architect bespoke client solutions that aligned creative delivery with rigorous business objectives.

Apr 2009 – Aug 2010 · 1 yr 4 mos · Mumbai Area, India

• o Orchestrated group-level advertising strategies for 12 editions, securing high-value partnerships with major BFSI and Core Retail stakeholders.
• o Architected and deployed targeted GTM initiatives for the Mumbai edition, delivering a measurable surge in both top-line revenue and regional market dominance.
• o Spearheaded the commercialisation of high-yield niche segments, including Education, Government Tenders, and Statutory Notices, transforming them into core revenue engines

Apr 2007 – Mar 2009 · 1 yr 11 mos · Mumbai

• o Directed the commercial strategy for the high-value BFSI (AFR/UFR) and Statutory Notices verticals across Mint and Hindustan Times.
• o Authored granular financial performance reports for client portfolio teams and senior sales leadership, identifying key variances and growth opportunities against budgeted targets.
• o Optimised revenue yields and market share retention for premium financial and government accounts within a highly competitive landscape.