Apr 2025 – Sep 2025 · 5 mos · Remote · Remote

• Formulated 4-channel GTM campaign steering OKRs, achieving 100% capacity at product events
• Delivered a feature release, aligning product launch with 10+ stakeholders for on-time execution
• Forged partnerships with 2 influencers and 5 partners, unlocking 4 cross-sell affiliate opportunities
• Generated 2 MQLs and 4 in-bound leads; built case study, blog & SEO funnel, accelerating pipeline
• ▪ Saved 10 hours per week by automating content workflows, increasing content production by 80%
• ▪ Scaled LinkedIn 1.9x (550→1020), generated 61K impressions & increased newsletter open rate to 35%

Sep 2024 – Nov 2024 · 2 mos · Remote

• College Project taken up during 5th Term of MBA
• Teamed with 3 peers from USA & Vietnam to research market expansion strategy delivering actionable insights

Apr 2024 – Jun 2024 · 2 mos · All India · On-site

• Project: Understanding the Roadblocks to Premiumization in North (Punjab and Haryana)
• Performed a conjoint analysis on data from 300+ in-depth stakeholders interviews deriving 15+ crucial insights
• Benchmarked 10+ products against 5+ competitors to identify market positioning opportunities for sales growth
• Devised a 10+ pages sales playbook for on-ground stakeholders to expand B2B segment to increase market share
• Initiatives
• ■ Generated 10+ queries for on-site demo by pilot testing of cost-benefit analysis card on 300+ dealers as a mass tool
• ■ Built trust by showcasing 15+ contractor video testimonials across project sites driving a 20% rise in product inquiries
• Achievements
• ■ Enhanced audience engagement by 50% in 15+ BTL contactors meets by recommending mic adoption and quizzes
• ■ Drove product placements worth INR 1 mn by conducting 20+ demos at competitor & non-premium contractor sites

Nov 2023 – Present · 2 yrs 5 mos

May 2023 – Present · 2 yrs 11 mos · India · Remote

• Running a YouTube content about the CAT examination achieving 9000+ subscribers and 10000+ watch hours.
• Managng a telegram community of 4000+ members actively solving doubts and mentoring as and when needed.
• Launched a GD-PI Preparation course guiding 124 aspirants towards their B-School dream

May 2023 – Jun 2023 · 1 mo · Hybrid

• – Developed 30-day content calendar through audience analysis and creating data-driven consumer personas

May 2022 – Nov 2022 · 6 mos · Liluah · On-site

• Handled an inventory of 500+ units and procured goods at an average discount of 5% from various online vendors
• Enabled sales worth INR 5 mn+ and introduced 30+ products generating extra revenue of INR 0.2 mn+ annually

Apr 2022 – May 2022 · 1 mo

• Interacted with 900+ candidates to assess their goals, motivation and core competency to the recommend right roles
• Coordinated with 4+ startups across multiple domains to hire for roles like Data Analyst and Product Manager
• Recorded a 100% shortlist success rate through initial precise briefings of 100+ candidates for Data Analyst role

Apr 2022 – May 2022 · 1 mo · Remote

• Oversaw technical operations by cross department communication to facilitate 60+ online live pitching sessions
• Spearheaded a team of 7 individuals, serving as the main point of contact between Global and the National team

Apr 2021 – Apr 2022 · 1 yr

• Suggested 2 campus-wide initiatives for the first offline event post Covid to strengthen the engagement in campus
• Guided 40+ juniors on overcoming operational challenges bagging the best On-Campus round in India 2022-23

Jan 2020 – Apr 2021 · 1 yr 3 mos

• An international organization working in the field of entrepreneurship and giving mentorship to student hustlers who have an idea that can change the world for the better while creating some profits.
• Organized Hult Prize, a 6 month long global entrepreneurial competition for 1
• st time to build a startup culture
• Optimised a budget of INR 50,000 to conduct 3+ lectures, 2+ events and 2+ workshops on sustainable fashion
• Received footfall of 3500+ and participation of 100+ students in the event by efficiently promoting events and idea

Mar 2021 – Jun 2021 · 3 mos

• Pitched 3 financial products like No-Cost EMI to 500+ leads by reaching out through various outreach channels
• Converted 5 institutes into sales partners & enabled B2C loan book worth INR 0.1 mn+ for financing students

Jan 2021 – May 2021 · 4 mos

May 2019 – Nov 2019 · 6 mos · Kolkata, West Bengal, India

• An Amazon shop selling protein supplements and some digital accessories clocking a sales of 250k per month.
• Recorded all the vouchers and invoices in Tally and Excel.
• Tallied all the vendors' accounts digitally.

May 2019 – Aug 2019 · 3 mos · Kolkata, West Bengal, India

• Created awareness about the brand and the courses they offered.
• Sold courses to 2 people, my first sales experience digitally and I am proud of that.

Jan 2019 – Jan 2020 · 1 yr · India

• Headed a team of 25 individuals in the Ground section to place standees, banners and overlook Security issues
• Collaborated with a team of 150 members of the Organizing Committee managing footfall of 50,000+ attendees

Jan 2019 – Jan 2019 · 0 mo · India

• The biggest and one of the most sought-after cultural events in East India.
• Reached out to corporates for partnership.
• Got beverage partner worth Rs. 30,000.
• Worked closely with a team of 100 people for 3 days to pull off the event successfully.

Oct 2018 – Mar 2019 · 5 mos · Kolkata, West Bengal, India

• One of the most successful textile shops in the Burrabazar area providing clothing options of all kinds of dresses.
• Recorded all the vouchers and invoices in Tally and Excel.
• Managed the inventory
• Tallied all the vendors' accounts digitally.