Harsh vardhan Masta

CEO

Gurugram, Haryana, India18 yrs 1 mo experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Over 10 years in product development and management.
  • Led digital payment initiatives at IndiaMART.
  • Expertise in banking product development and payment integration.
Stackforce AI infers this person is a Fintech expert with strong capabilities in digital payments and product management.

Contact

Skills

Core Skills

Product ManagementDigital PaymentsPayment Systems

Other Skills

Product Road Map creationRevenue generationUser InteractionTraffic / Data AnalysisSoftware DevelopmentPayment GatewaysMarket ResearchUser ExperienceCustomer ManagementProduct DesignAnalyticsOnline AdvertisingCRMSEOMarketing Strategy

About

With more than 10years of experience in product development, management and new initiatives, I have been passionately involved in the Fintech space. Prior to PolicyBazaar, I led the digital payment initiatives at IndiaMART and also served as the Director for their payment gateway, Pay with IndiaMART. I have been credited with the ideation and launch of this product and more such initiatives at the organisation A competent professional with years of qualitative experience in Product Management encompassing Product Road Map creation, Ad Revenue generation, User Interaction, Traffic / Data Analysis, Software Development, PG integration, Banking Product development, Blockchain and Software Programming. • Excellent Domain Experience on banking product development while integrating payment solutions with banking solutions • Sound understanding of business analysis tools, system analysis and design, SDLC (agile and waterfall) along with project management • Good exposure of working with banks at national and international banks. Core Competencies: ★ Product Management ★ Conversion Improvement ★ Product Marketing ★ Data Analysis using SQL queries ★ Internet Marketing - SEO, SMO, SEM ★ Market Research ★ Competitive Analysis ★ Strong Process and Documentation Skill ★ Ability to Understand Customer's Pain Points & improve UX accordingly ★ Blockchain

Experience

18 yrs 1 mo
Total Experience
13 yrs
Average Tenure
18 yrs 1 mo
Current Experience

Policybazaar.com | etechaces

Head of Digital Payments, PolicyBazaar.com Group

Jul 2018Present · 7 yrs 10 mos · Gurugram, Haryana, India

Payment SystemsProduct ManagementDigital Payments

Indiamart intermesh limited

5 roles

Senior Product Manager | Digital Payments

Apr 2016Jun 2018 · 2 yrs 2 mos · Noida, Uttar Pradesh, India

  • Currently handling the entire process of Digital payments at IndiaMART.
  • Responsibilities:
  • Generate ideas/solutions to business needs and translate them into functional/non-functional requirements and specify application and database requirements
  • Illustrating UX through user stories, user journey maps and personas; UI experience using wireframes and prototypes
  • Closely work with business owners to critically evaluate business goals and information gathered from multiple sources
  • Coordinate and collaborate among the cross-functional teams to decompose high-level information into details and abstract low-level information to a general understanding
  • Undertaking market research studies and implementing changes based on analysis of customers needs, processes, market preferences and stakeholders at different levels of organizations through primary and secondary research
  • o Product Design & Development
  • Interacting with Payments gateways or respective banks to build their relationships with IndiaMART in order to be able to bring them on board for providing their services.
  • Integration touch-point definition and development
  • Responsible for increasing the product conversion of the site to an optimum level .
  • Proficient in analyzing information system needs, evaluating end-user requirements, designing custom solutions and troubleshooting.
  • o Customer Management
  • Liaison with bank and other vendors/systems to drive efficient and best solutions
  • Focused on simplifying the online payments process for IndiaMART's customers.
  • Key projects:
  • 1. Pay With Indiamart Pvt Ltd | (Project Lead):
  • An easiest and fastest payment services that aims to enable SMEs with digital payments by providing a payment gateway solution for their catalogues/websites.
  • 2. Pay.indiamart.com
Market ResearchUser ExperienceCustomer ManagementProduct ManagementDigital Payments

Product Manager - Online Payments

Promoted

Jul 2012Present · 13 yrs 10 mos · Noida, Uttar Pradesh, India

  • A competent professional with near by 8 years of qualitative experience in Product Management encompassing Product Road Map creation, Revenue generation, User Interaction, Traffic / Data Analysis, Software Development and Software Programming.
  • Banking product development while integrating payment solutions with banking solutions
  • 1. Online Payment System- In IndiaMART, Taking care of Online Payment System of IndiaMART.com.
  • o Worked with various PG’s & get them integrated on our payment page.
  • o Worked with almost all PG's such PayUMoney, PayUBiz, CC Avenues, Citrus, PayTM, HDFC, Innovit etc.
Product Road Map creationRevenue generationUser InteractionTraffic / Data AnalysisSoftware DevelopmentPayment Gateways+2

Team Lead

Promoted

Jan 2012Jun 2012 · 5 mos · Noida, Uttar Pradesh, India

  • Develop a strategy the team will use to reach its goal
  • Provide any training that team members need
  • Communicate clear instructions to team members
  • Listen to team members' feedback

Senior Software Engineer

Promoted

Mar 2010Dec 2011 · 1 yr 9 mos · Noida, Uttar Pradesh, India

Software Engineer

Jan 2008Feb 2010 · 2 yrs 1 mo · Noida, Uttar Pradesh, India

Education

Anna University - Trichy Engineering College

Bachelor of Engineering (B.E.) — Electronics and Communications Engineering

Jan 2003Jan 2007

Bhiwani Public School

Bhiwani Public School

12

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