May 2025 – Jul 2025 · 2 mos · Ghaziabad, Uttar Pradesh, India · On-site

• As a Sales and Marketing Intern at Amul, I am actively contributing to the on-ground execution and strategy of a new product launch in the dairy segment. My key responsibilities include:
• Creating product awareness for Amul’s newly launched fruit-based yogurt through direct customer engagement and promotional initiatives.
• Organizing and managing canopy marketing campaigns, including product sampling, to drive visibility, consumer trials, and feedback collection.
• Conducting detailed competitor analysis to assess market positioning and identify unique selling points that differentiate our product from competing brands.
• Engaging with retailers and end consumers to gather feedback, identify sales challenges, and collaboratively develop practical solutions to improve in-store performance and product movement.

Feb 2025 – Present · 1 yr 2 mos

• Grew to 16,000+ followers and crossed 7M+ Impressions
• Ranked Top 3% in India in Branding & Positioning
• Share storytelling posts and carousels to make marketing easy for everyone
• Worked with brands like Shaadi.com, Razorpay, Feedcoyote, Twin Mind, Soulflower,Mars Cosmetics and Healthkart
• Use Canva and AI tools to design engaging, high-performing content

Feb 2025 – Feb 2025 · 0 mo · East Delhi · On-site

• I had the opportunity to work on a live project with Hershey’s, where I was responsible for sales promotion in the chocolates category. During this 12-day project, I actively engaged with customers to enhance product awareness and drive sales through in-store marketing strategies. This experience allowed me to develop hands-on expertise in sales promotion, understand consumer behavior in a retail environment, and gain practical insights into brand positioning. It also strengthened my communication and marketing skills, enabling me to contribute effectively to brand growth and customer engagement.

Jan 2025 – Feb 2025 · 1 mo · Greater Noida · On-site

• At Innoweb Solutions, a digital marketing agency, I manage social media for multiple client accounts across various industries. My responsibilities include developing tailored content strategies, conducting competitor and trend analysis, and performing marketing research to strengthen each brand’s digital presence. I use Canva for content creation and Instagram Insights to track performance, measure engagement, and optimize content for better reach.