Peter Reitano

Co-Founder

Greater Toronto Area, Canada19 yrs 8 mos experience
Most Likely To Switch

Key Highlights

  • Over 15 years in consumer brand and advertising.
  • Co-founder of a social-first creative agency.
  • Author of AI Education Playbook for Parents.
Stackforce AI infers this person is a MarTech and consumer product expert with a strong entrepreneurial background.

Contact

Skills

Core Skills

Customer AcquisitionE-commerceEntrepreneurship

Other Skills

Online AdvertisingNew Business DevelopmentSocial MediaCapital RaisingDigital MarketingProject ManagementBusiness DevelopmentSEOSocial Media MarketingMarketing StrategyPPCConversion OptimizationInternet StrategySEMWeb Marketing

About

Peter Reitano is a founder, investor, author and marketer working at the intersection of marketing, culture, and technology. With more than 15 years in the consumer brand and advertising industry, he has helped companies grow, scale, and navigate periods of transformation, from challenger brand growth to category leadership, retail expansion, and international markets. He is the co-founder of Academy, a social-first creative and strategy agency that helps brands build cultural momentum and drive growth in the modern attention economy. Peter writes and speaks about the deeper forces shaping brands today, with a focus on how technology, incentives, and media systems are reshaping marketing, creativity, and culture. His work sits at the intersection of marketing, philosophy, and cultural analysis, offering strategic perspectives for companies navigating change. He is the author of two books, including AI Education Playbook for Parents, a practical guide helping families use AI tools to support children’s creativity, learning, and future skills. In addition to operating businesses, he serves on several boards where he advises companies on strategy, fundraising, and international expansion. His work and commentary have been featured in Business Insider, LBB, Forbes, Investing News, Dragons’ Den, and Vice.

Experience

19 yrs 8 mos
Total Experience
3 yrs 2 mos
Average Tenure
7 yrs 6 mos
Current Experience

Academy inc.

Partner

Jan 2023Present · 3 yrs 4 mos · Toronto, ON

  • Academy is modern ad agency with a social first lens. We combine editorial creative, content production, social media and the power of performance to bridge what brands want to say with content people actually want to consume.
  • 📍 TO / NYC
Customer AcquisitionE-CommerceOnline AdvertisingEntrepreneurshipNew Business DevelopmentSocial Media

Share

Advisor

Oct 2022Jan 2025 · 2 yrs 3 mos · Toronto, Ontario, Canada

  • Share helps you and people you trust build automated investing strategies.
Customer AcquisitionEntrepreneurship

Psych™

Board Member

Mar 2022May 2024 · 2 yrs 2 mos · London, England, United Kingdom

  • Psych Capital identifies, funds and aims to support the building of British and European companies
  • across three core pillars: therapeutic treatments, drug development, and data/AI.
  • The goal is to support a new wave of innovators who are well positioned to challenge the status-quo and revolutionize how society deals with mental health conditions.
Entrepreneurship

O'cannabiz conference & expo

Advisory Board Member

Mar 2022Jan 2023 · 10 mos · Toronto, Ontario, Canada

Greensky capital inc.

Advisor

Jan 2022Present · 4 yrs 4 mos · Toronto, Ontario, Canada

  • Award-winning Toronto-based firm that makes investments in early-stage Canadian technology companies.
  • Assessing deals and providing advice on prospective investment opportunities in the martech, adtech and cannabis space.
Customer AcquisitionEntrepreneurship

Super cartel™

Board Member

Jul 2021Mar 2025 · 3 yrs 8 mos · London, England, United Kingdom

  • European focussed cannabis venture and advisory firm.

2nd and goal ventures

Advisor

Jan 2021Jan 2022 · 1 yr

  • 2nd and Goal Ventures is proud to partner with NFL Superstar Marshawn ‘BeastMode’ Lynch to launch Dodi Blunts in California.
  • Dodi Blunts are Oakland's premier craft blunt and the bridge uniting your love for quality cannabis, sports and culture.

Combilytics corp

Advisor

Jun 2020May 2023 · 2 yrs 11 mos

  • Senolytics and life extension technology for the consumer.

Elemental

Advisor

May 2020May 2021 · 1 yr

  • Elemental is a credit lending platform focussed on making affordable credit available to the under-served using technology.

Mojo™

Founder

Mar 2020Present · 6 yrs 2 mos · Toronto, Ontario, Canada

  • Award winning mushroom gummies. We apply the ancient wisdom of functional mushrooms to modern challenges. Whether you need more energy, mental clarity, better sleep or a little libido boost, we've got you covered. We make Mushrooms for Modern Life™
  • Backed by top funds like Vice Ventures and Palo Santo.
Customer AcquisitionE-CommerceOnline AdvertisingEntrepreneurshipSocial Media

Rizer social

Advisor

Jan 2020May 2023 · 3 yrs 4 mos

  • Influencer marketing platform.

Quill inc

Advisor

Nov 2018Present · 7 yrs 6 mos

  • Leading podcasting platform.
Entrepreneurship

High 12 brands

Co-Founder

Feb 2018Jul 2021 · 3 yrs 5 mos

  • Award winning consumer packaged goods cannabis company. We create brands that connect with consumers. Acquired by Materia Ventures in 2020.

Artscape

Committee Member

Aug 2017Aug 2018 · 1 yr · Toronto, Canada Area

Abacus.agency

Partner

Nov 2016Jan 2023 · 6 yrs 2 mos · Toronto, Canada Area

  • Award winning growth agency. Merged with Studio Sophomore in 2023 to create Academy Inc.
  • Clients include: Body Shop, Starbucks, Sleep Country, Cameo, NFL, Campbells, Lindt, Toyota, TIFF, Star Wars, Nickelodeon, Skip the Dishes and CIBC.

Futurpreneur canada

Mentor

May 2016Jan 2025 · 8 yrs 8 mos · Toronto, Canada Area

  • Mentoring young entrepreneurs and helping them grow their businesses.
Entrepreneurship

Bitmaker

Lead Instructor

Jan 2016Feb 2018 · 2 yrs 1 mo · Toronto, Canada Area

  • Built the digital marketing course, and lead the class.

Canadian marketing association

Digital Council Member

Jun 2015Jun 2017 · 2 yrs · Toronto, Canada Area

Brainstation

Lead Instructor

Jun 2015Jan 2016 · 7 mos · Toronto, Canada Area

  • Built the SEO, Adwords and Analytics courses, and led the class.

Bellwether

Founder

Apr 2015Mar 2020 · 4 yrs 11 mos · Toronto, Canada Area

  • Invite only entrepreneur/executive group centred around investment opportunities and collaboration in technology, startups, advertising and cannabis.
  • Events in Toronto and Barbados.
  • http://bellwether.network/
  • http://bellwethertoronto.com/
  • http://bellwetherbarbados.com/

Spark marketing

President

Mar 2011Oct 2016 · 5 yrs 7 mos · Toronto and Austin

  • Digital agency based in Toronto Canada and Austin Texas.
  • The Primary focus is on revenue acceleration - helping companies develop their web strategy and provide digital marketing services to ensure that their message gets to the right people.
  • As President, I was tasked with leading the overall management and strategic direction of the company.
  • Acquired by Techwyse in 2016.

Senior internet ltd

2 roles

Channel Manager

Apr 2010Jan 2011 · 9 mos

  • E-days is a market leading SaaS solution offered by Senior Internet. The company is based in Nottingham (UK) and I was tasked with developing the APAC business channel.
  • Primary responsibilities included; building the brands presence in the region, market research, business development and commercial management.
  • I managed various projects including implementing online marketing campaigns and promotions, developing the new website and product improvements.
  • Business Development | Account Management | Brand Manager

Account Manager

Nov 2008Apr 2010 · 1 yr 5 mos

  • Full Service Digital Agency
  • Senior Internet is an award winning full service digital agency.
  • I nurtured the client relationships and expanded market penetration through the heart of clients business departments and created expansion opportunities across their company on a national and/or global level.
  • I co-formulated business developments with clients to meet company and client objectives which was heavily reliant on generating a significant portion of annual turnover from the customer-base through license revenue, training and system development/consultancy and project work.
  • Key Responsibilities; business development, CRM, project management, marketing/brand strategy.
  • Business Development | Project Manager | Client Relationship Management

Vinnapris

Digital Project Manager

Jul 2007Aug 2007 · 1 mo

  • Start-up broadcaster
  • I was responsible for web development, online marketing and content production.
  • Digital Project Management | SEO | Web Design

Streamline.net

Account Executive

Jun 2007Nov 2008 · 1 yr 5 mos

  • Successful ISP
  • Online Marketing and account management for a sucessful Internet service provider.
  • My responsibilities included managing client accounts, internal marketing strategy, and leadership for a small team of marketing coordinators
  • New Media Marketing | SEO Expert | Social Media Manager

Pricebusters tv

Project Coordinator

Jul 2006Jul 2007 · 1 yr

  • Start-up Broadcaster
  • Part of a project management team responsible for the tech systems development for a startup broadcaster.
  • Systems Development | Webmaster | Online Marketing | Network Administration

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