Jan 2024 – Jan 2025 · 1 yr · San Francisco Bay Area · Remote

• As the sole lead for consumer monetization at Coursera, I drive a $X00 million subscription revenue line, managing everything from product mix & pricing to conversion flow and retention. Passionate about delivering value, I constantly juggle strategies to preserve free and paid learner value on Coursera while meeting those revenue targets.

Jan 2020 – Jan 2023 · 3 yrs

• As one of two product managers on the WhatsApp SMB app (Currently serving 200 million small businesses in emerging markets); I helped small businesses in emerging markets establish presence; connect with customers; & transact using commerce tools.
• I'm particularly proud of the work my team did to support small businesses in emerging markets during the Covid "shut-in" economy. Small businesses had to rapidly reinvent themselves and move online to survive and the WhatsApp Business App was essential to that transformation.

Jan 2020 – Jan 2023 · 3 yrs · San Francisco Bay Area · On-site

• As a lead product manager on Profile Plus; Meta's core identity platform for businesses & creators, my team solved the massive challenge for radically updating & improving the platform that is the core driver of the majority of Meta, Inc. annual advertising revenue.
• My team empowers businesses, non profits, & creators grow their presence , engage with their target audience, and drive economic outcomes on Facebook.

Oct 2012 – Mar 2020 · 7 yrs 5 mos

• 1) Lead on LinkedIn’s premium team helping innovate and grow premium value for millions of LinkedIn members on our premium product. Initiatives resulted in double digit growth in revenue
• 2) Built innovative experiences including a redesigned job details experience and a revamped jobs discovery experience to help jobseekers identify their edge and fit for a job using LinkedIn’s unique data assets.
• 3) Launched Open Candidates, a unique signaling product that helped jobseekers signal privately to recruiters on the LinkedIn platform that they were open to opportunity. This product resulted in a 2X lift in marketplace efficiency.
• 4) Launched LinkedIn Referrals, a product that helped jobseekers tap into their network while applying,. In 2018, millions of referral requests will be sent by jobseekers with a 4X improvement in efficacy.
• 5) Formerly a leader in LinkedIn’s communications and email experience team driving 30% of LinkedIn engagement.

Oct 2010 – Oct 2012 · 2 yrs

• As a member of the consumer marketing team, I launched many new features (content, profile, groups), redesigned our guest experiences and delivered innovative brand campaigns. Winner of 4 hackdays at LinkedIn : (Internal competition to prototype and showcase new features/ functionality at LinkedIn)

Jan 2009 – Aug 2010 · 1 yr 7 mos

• Spearheaded rebranding of Match.com’s value proposition to success (More dates, relationships, and marriages) across all offline & online channels.
• Optimized millions of dollars in customer acquisition spend through testing and analytics across online and offline channels
• Launched subscriber education and site improvement initiatives on Match.com
• Tracked, analyzed and improved key campaign metrics such as brand performance, ROI of marketing campaigns, churn and consumer LTV.

Jul 2006 – Nov 2008 · 2 yrs 4 mos

• Handango is the leading provider of mobile content for smartphones in the United States. My role as Manager, Consumer Insights at Handango encompasses all quantitative and qualitative research on Handango's current and potential customers.
• Improved on-site search, checkout path, site cross sell messaging, and email contact strategies through analytics, qualitative research and continuous A/B testing.
• Conducted various consumer studies including smart-phone owner segmentation studies, repeat customer surveys, web visitor intercept surveys, and lapsed customer surveys to inform company strategy.
• Introduced standardized KPI reporting across all of Handango’s properties to measure business performance, analyze trends, and provide timely and valuable input to business owners.

Jun 2004 – Jul 2006 · 2 yrs 1 mo

• Introduced personalized site messaging based on consumer shopping history that resulted in 100% improvement in click-through rates.
• Co-managed the design and development of a new Pricing Rules engine to enable dynamic & flexible pricing for vacation packages
• Redesigned the checkout path for the Total Trip line of business & simplified business rules related to online cancellations & modifications of travel packages.

Apr 2003 – Jan 2004 · 9 mos

• Managed the affiliate program, a network of over 10,000 independent websites linking to Art.com; responsible for business development, support, reporting, payment processing, and promotions.
• Collaborated with in-house IT team to design, develop, and launch an online interface providing affiliates with sophisticated linking tools and performance reports (http://affiliates.art.com).