Nov 2016 – Present · 9 yrs 6 mos · Bengaluru, Karnataka, India

• LeanScience is India's premier Diet and Fat Loss consulting business.
• We provide personalized consultation, that is backed by extensive scientific research.
• We could among the biggest individuals in India's corporate and business world as our clients.

Aug 2016 – Present · 9 yrs 9 mos · Bengaluru, Karnataka, India

• Road MApp is a social cause project that aims to improve the quality of roads in India, in the process saving a few of the thousands of lives lost due to bad roads and potholes as well as deploy public spends on road repair more efficiently.
• We have developed, probably a world first (in terms of sophistication and use case), an app that uses smartphone sensors to map out the quality of road. Worked with the team at Lightmetrics, consisting of PhDs in signal processing and data sciences, to build this.
• We launched this on 29th August, and have received a thumping response from citizens.
• We aim to take the data to the government and create a dashboard for them that they can use to know electronically which are the bad stretches of roads in their area.
• Explanatory infographic: https://www.facebook.com/RoadMappQuality/photos/a.290210851351691.1073741828.288112551561521/290210471351729/?type=3&theater
• The details: https://www.facebook.com/notes/road-mapp/road-mapp-smartphone-technology-to-help-measure-road-quality/289279271444849
• Facebook: https://www.facebook.com/RoadMappQuality/
• Twitter: @road_mapp

Aug 2016 – Oct 2016 · 2 mos · Bangalore

• Taking a few months off while I recharge and reconfigure myself.

Jun 2014 – Jul 2016 · 2 yrs 1 mo · Bangalore

• June 2014-Feb 2016: Heading the overall Marketing (brand, offline and digital) function. Part of the leadership team that executed on one of the fastest growth stories in the Indian startup ecosystem - From <5k rides/day to million+ rides/day.
• Feb 2016 - July 2016: Owning and delivering on the P&L for the "mini" category, the largest business line for Ola.
• June 2014 - July 2016: Responsible for all customer acquisition and paid digital spends for the organization. Delivered on one of the lowest cost of acquisition at one of the biggest scale, in the Indian internet ecosystem. Been and delivered on some of the most cutting edge trends globally with key platform partners.
• July 2014 - Dec 2015: Responsible for all Strategic Partnerships - Marketing, Technology and Business.

Sep 2013 – Feb 2014 · 5 mos

May 2013 – Aug 2013 · 3 mos

Feb 2012 – Mar 2013 · 1 yr 1 mo · Bangalore

• Responsible for Analytics across all internal functions of the E-Commerce domain (optimizing online marketing spends, supply chain analytics, catalog and inventory management, pricing and promotions optimization etc). Additionally involved in business directly through leading the marketing planning and execution.
• Analytics includes, optimizing digital marketing spends (Search Engine Marketing (SEM), Facebook, Affiliates etc), building operational efficiencies (reduce shipment costs, improve delivery SLAs etc), Building product pricing rules, Promotion optimization, Catalog building, Inventory management, sales and marketing spends allocation and execution etc.

Mar 2010 – Feb 2012 · 1 yr 11 mos

• Helping create the Analytics & Reporting framework and infrastructure for UIDAI (Unique Identification Authority of India). Analysis of data to help improve the implementation of the project.
• Additionally working within the Awareness and Communication team.

Jul 2009 – Feb 2010 · 7 mos

• Heading the Analytics account in WNS for a Fortune 100 CPG leader in Food &amp; Beverages. Responsible for all operations and Business Development of the account

Sep 2007 – Jul 2009 · 1 yr 10 mos

• Managing the Marketing Analytics for North America and Latin America for a Global Fortune 50 CPG firm account and other CPG accounts based in the US.

Apr 2006 – Sep 2007 · 1 yr 5 mos

Jun 2003 – Mar 2006 · 2 yrs 9 mos

Jan 2003 – Jan 2006 · 3 yrs