Jul 2023 – Feb 2024 · 7 mos

• Paternity cover growing Uber Eats in Spain and Portugal
• Drove full-funnel marketing strategy for Uber Eats in Spain and Portugal
• Led the design and launch of Spain’s first large-scale integrated marketing campaign, driving significant brand and business impact
• Managed a team of 4 brilliant marketers
• P&L Management, large marketing budget
• Worked closely with global and regional stakeholders to report on impact and optimize execution

Jul 2022 – Dec 2025 · 3 yrs 5 mos

• Set and executed full-funnel marketing strategy across Sub-Saharan Africa for both Uber Eats & Uber.
• Led insight-driven, integrated campaigns spanning brand, growth, CRM, and product tied to measurable growth.
• Defined and launched go-to-market strategies for key product rollouts, including Uber Moto, Uber One membership, and late-night grocery delivery in partnership with Woolworths.
• Managed research, brand tracking, post-campaign measurement frameworks, and budget ownership

Mar 2019 – Oct 2022 · 3 yrs 7 mos

• Directed brand and growth strategy for Uber Eats across SA and Kenya.
• Launched and scaled Uber Eats in Kenya.
• Developed brand equity and lifecycle strategies to optimise acquisition and engagement.
• Spearheaded cross-platform conversion strategy to drive rider-to-eater engagement, leading experiments that significantly improved conversion rates and were scaled across the entire EMEA region.

May 2018 – Mar 2019 · 10 mos

• Led the brand and growth marketing strategy across the Middle East and Africa, delivering campaigns in South Africa, Kenya, UAE, Saudi Arabia, and Egypt.
• Managed localisation, creative development, and campaign measurement across regions.
• Designed and implemented lifecycle email and CRM flows to enhance onboarding and engagement in SA, KE, and UAE—resulting in strong incremental order growth and uplift in First Time Eater conversion per campaign.

Nov 2016 – May 2018 · 1 yr 6 mos

• Founding member of Uber Eats South Africa launch team.
• Owned market-entry strategy, growth campaigns, CRM, performance marketing, early brand campaigns, and promo planning.
• Supported expansion across Johannesburg, Cape Town, Durban, and Nairobi.

Dec 2015 – Nov 2016 · 11 mos

• Led a team of 8 to design a disruptive Fintech credit solution for online merchants, following user-centered design techniques
• Initiated and drove partnership opportunities with local lenders and technical product providers

Oct 2014 – Nov 2016 · 2 yrs 1 mo

• Led both B2B and B2C marketing initiatives, product launches, budget ownership, and new business expansion
• Directed the design and rollout of PayU’s multi-region website across 16 global markets, navigating complex banking environments and coordinating with cross-functional teams and third-party partners across the UK, India, MEA, CEE, and LATAM
• Spearheaded the launch of PayU Wallet in South Africa—the country’s first wallet enabling online purchases without a credit card—driving adoption through collaborative campaigns with key merchants including DSTV, Pick n Pay, and FlySafair

Feb 2012 – Feb 2014 · 2 yrs · Cape Town Area, South Africa

• Co-founded and built a digital innovation consultancy, scaling a team of 7 and securing a high-profile client portfolio including Checkers, Computicket, Nedbank, Primedia, Graham Beck, Broll Property Group, and vida e caffè.

Jan 2009 – Jun 2011 · 2 yrs 5 mos · City of Cape Town, Western Cape, South Africa

• Contributed to Shoprite’s rise as SA’s #1 retailer through targeted marketing initiatives.
• Led marketing for the Great North region and Shoprite Money Transfers

Jun 2007 – Dec 2007 · 6 mos · City of Cape Town, Western Cape, South Africa

• Tutor to Marketing Post Graduate students within the field of e-marketing. Responsible for the administration, marking and conduction of tutorials to the post graduate in tourism marketing class.

Jan 2007 – Jan 2008 · 1 yr · City of Cape Town, Western Cape, South Africa

• Responsible for the preparation, marking and conduction of tutorials for Economics 1st and 2nd year students. I tutored 2 tutorial groups per week each with 30 students per group (Micro economics and Macro economics 1). I tutored 2nd year Game theory economics during Summer School 2007-2008

Jan 2007 – Feb 2007 · 1 mo · City of Cape Town, Western Cape, South Africa

• Spent time in each department learning about the factoring process. Majority of the time spent with the marketing manager visiting clients, assessing their creditworthiness and following up on the workings of their business.

Jun 2005 – Feb 2007 · 1 yr 8 mos · City of Cape Town, Western Cape, South Africa

Jun 2003 – Dec 2003 · 6 mos · London Area, United Kingdom

• Responsible for product sales through direct marketing techniques and team management.