Santosh Hegde — VP of Engineering

Built my marketing muscle in FMCG, now attempting to flex it in the wonderfully unpredictable world of consumer tech. 15 years in - 7 at Marico, where I got my grounding in the fundamentals, and the last 8 across Disney+ Hotstar, Licious, and now Atlys, where those fundamentals are constantly being stretched, questioned and reimagined. I’ve gone from the structured world of a legacy conglomerate to the zero-structure chaos of early-stage startups. I’ve led large sales and marketing teams, launched campaigns at scale, taken risky business calls, seen several failures and had a few wins that still make me smile. I believe the best marketing sits at the intersection of discipline and instinct. Anchored in first principles, but built with the agility to adapt, fail fast, and move on. I’m wired more left-brained. At its best, I believe marketing doesn’t just speak to consumers; it rallies the entire organisation around a common vision, forcing clarity, coherence and consumer obsession. Still learning. Still unlearning. Still rooting for long-term brand love in a short-term world.

Stackforce AI infers this person is a Marketing Leader with extensive experience in FMCG and Consumer Tech.

Location: Delhi, India

Experience: 14 yrs 7 mos