Jul 2025 – Present · 10 mos

• Managing Amazon’s BUs advertising strategy (EMEA/LATAM)
• Leading Export Growth in US & EMEA markets
• Industries: Retail, Beauty, Luxury, App, Entertainment

May 2024 – Aug 2025 · 1 yr 3 mos

• Industries: Retail, Luxury, Omnichannel, FMCG
• ‣ Providing data-driven thought leadership and identifying top growth opportunities across the main italian brands advertising on Google
• ‣ Identifying trends and insights from advanced industry and business performance analysis
• ‣ Accelerating top clients growth with automation and technology adoption

Jan 2024 – Jun 2024 · 5 mos

• ‣ Analysing global market trends and industry data to develop advanced export strategies for top-tier advertisers in Middle East and APAC, across Retail, Leadgen, App & Gaming

Jan 2022 – Apr 2023 · 1 yr 3 mos

• ‣ Empowered companies across multiple industries to achieve their business goals through digital transformation
• ‣ Developed and implemented strategic media plans to enable the achievement of clients' business goals

Jan 2021 – May 2024 · 3 yrs 4 mos

• ‣ Consulting key clients with industry expertise and tailored solutions for Retail and Multichannel companies, managing XM yearly advertising budgets, in XXM portfolio.
• ‣ Advising C-Level stakeholders on key marketing decisions to support the process of digital transformation of their companies
• ‣ Championing team collaboration and best practice sharing across EMEA to maximise the opportunity of success for companies that partner with Google

Jan 2021 – Dec 2021 · 11 mos

• ‣ Accelerated SMBs and Startups growth through Google's Solutions
• ‣ Led webinars and educational events to build digital skills among Italian businesses
• ‣ Volunteered as a digital advisor for Startups, ONGs and Governments, building and executing digital media plans

Apr 2019 – Sep 2019 · 5 mos · Milano, Lombardia, Italia

Sep 2022 – Present · 3 yrs 8 mos

• ‣ Master in Growth Marketing, Master in Digital Marketing
• ‣ Building future digital marketing professionals
• ‣ Nurturing students' passion for learning new skills within marketing and digital strategy

Jul 2018 – Mar 2019 · 8 mos · County Dublin, Ireland

May 2018 – May 2018 · 0 mo · Dongguan, Guangdong, China

• ‣ Developed footwear fashion collections
• ‣ Planned and forecasted seasonal sales
• ‣ Presented collections to international clients

Mar 2018 – Mar 2018 · 0 mo · Greater New York City Area

• Participated in the National Model United Nations (NMUN) conference in New York;
• Won the "Honorable Mention Delegation Award" with the Call On'U Berlin team;
• Attended the meetings of the ECOSOC Committee (Economic and Social Council), where I discussed and negotiated solutions for issues concerning International Humanitarian Assistance and Sustainable Development.

Oct 2017 – Oct 2017 · 0 mo · Brussels Area, Belgium

• A unique European experience, with more than 800 students representing 30 nationalities.
• A life-size simulation exercise on the negotiation and decision making processes of the EU.
• In my role of Shadow Rapporteur and Coordinator, I had the responsibility of coordinating and managing the members of my political group and of the opposition. I was the voice of my political group to communicate our position regarding the EU directive and to make proposals for the amendments. This function required great sense of rigour, the ability to work quickly and a sense of diplomacy.

Jul 2016 – Aug 2016 · 1 mo · Pistoia (PT), Italy

• Main activities: market research, industry data collection and analysis, customer relationship management, digital marketing, email marketing and analytics, website and social media management.

Jun 2012 – Aug 2013 · 1 yr 2 mos · Marina di Pietrasanta (LU), Italy

• Main activities: products and collections development, pre-sales and post-sales assistance, customer care, email marketing, social media management, sales and promotions, control and update of products stock.