Joanna Pritchard — CEO
Drawing upon my leadership experience on both sides of the Atlantic, I am a strategic thinker and problem solver who excels in fostering academic partnerships and implementing innovative solutions delivering value and impact. Collaborating with employers and educators, I identify and deliver the right tools and resources that enable educators to teach the skills that employers need, developing students ready for the future of work, and filling the pipeline with talent. My career is built on three core pillars—technology, strategy, and education—thriving at their intersection, where I harness technology to drive innovative educational strategies and shape the future of learning. As a Fellow of the Higher Education Academy, a STEM PhD, and an Emory MBA, I offer a unique blend of competencies that enable me to bridge the gap between business and education. This allows me to cultivate productive relationships built on credibility, trust and respect. Embracing lifelong learning and fearlessly navigating a 'squiggly' career path, I've had the privilege of exploring exciting opportunities and relocating across the Atlantic. Serendipity, coupled with unwavering family support and a penchant for saying 'yes,' has played a pivotal role in my success. Passionate about mentoring and guiding others, I actively champion diversity, inclusivity, and social mobility. I strive to create a lively, secure, and engaging environment for tackling complex problems. My mission is to encourage individuals to authentically be themselves, challenge conformity, and embrace occasional failures as opportunities for learning and growth. I abide by the mantra "Courage over Comfort" and steadfastly uphold my core values. “Live as if you were to die tomorrow. Learn as if you were to live forever.” — Mahatma Gandhi "There is a stubbornness about me that never can bear to be frightened at the will of others. My courage always rises at every attempt to intimidate me." ― Jane Austen, Pride and Prejudice The Fun Stuff: 💫I live by the beach in Wilmington, NC with my history teacher husband, 2 children and 2 dogs. We stuck a pin in the map and bought site unseen. Best move ever. 💫There’s no forever home, only which home is next!? 💫I love: reading on the beach, watching the Masters and the Tour de France, Scandi noir dramas, sneakers, Peloton workouts, Mexican food, home interiors, and planning vacations. 💫I’m a 'Neers and Tar Heels Mom!
Stackforce AI infers this person is a leader in EdTech with a strong focus on strategic partnerships and innovative learning solutions.
Location: Wilmington, North Carolina, United States
Experience: 28 yrs 1 mo
Skills
- Higher Education
- Edtech
- Sas
- Digital Learning
- Marketing
- Digital Marketing
- Customer Experience
- Strategic Consulting
- Crm
- Analysis
Career Highlights
- Expert in bridging business and education.
- Passionate advocate for diversity and inclusivity.
- Proven track record in innovative educational strategies.
Work Experience
National Science Foundation (NSF)
Review Panelist (1 yr 2 mos)
Siemens EDA (Siemens Digital Industries Software)
Head of Global EDA Academic Engagement and Partnerships (1 yr 11 mos)
University of North Carolina Wilmington
Adjunct Faculty, Department of Marketing (1 yr 2 mos)
SAS
Manager, Global Academic Programs, Innovation & Strategy (1 yr 6 mos)
University of Bradford
Director of MBA and Digital Learning/Associate Professor Marketing, Branding and Strategy (8 mos)
Director of Digital Learning and Distance Learning MBA (1 yr 3 mos)
University of South Wales
Director of MBA Studies/Senior Lecturer Global Strategy, Marketing and Innovation (11 mos)
University of Leeds
Adjunct/Associate Faculty - International Business Division, Leeds University Business School (6 mos)
Halcyon Media, publishers of Pregnancy & Newborn magazine
Chief Digital/Marketing Officer (7 yrs 6 mos)
VP of Digital Marketing (3 yrs)
InterContinental Hotels Group (IHG®)
Director, Global Guest Experience and Innovation - Hotel Indigo (1 yr)
Global Brand and Innovation Manager, Holiday Inn and Holiday Inn Express (1 yr)
(R)evolution partners
Innovation and Marketing Consultant (2 yrs)
Cingular Wireless
Senior Business Analyst (2 yrs)
Mirant
Senior Business Analyst (2 yrs)
PwC
IT Consultant (1 yr)
IT Consultant (11 mos)
Dresdner Kleinwort Wasserstein
Business Analyst - Global Equities (1 yr 6 mos)
Education
BSc at University of St Andrews
PhD at Royal Holloway, University of London
MBA at Emory University - Goizueta Business School
at Bury Grammar School