Feb 2024 – Jan 2025 · 11 mos · Paris, Île-de-France, France · On-site

• Planned and executed paid social media campaigns and content strategy (Meta, TikTok, LinkedIn, Google) for luxury clients, optimizing ad performance based on engagement and conversion KPIs.
• Analyzed paid campaign performance, created data-driven reports, and provided strategic recommendations to enhance ROAS and lower CPA.
• Increased overall brand awareness (+82%) and overall engagement (+43%) on Meta.
• Curated reports and presentations on growth, engagement metrics, social listening, competitor analysis, and influencer management to drive strategy optimization.
• Tools used - Sprinklr, Iconosquare, Mailchimp, Meltwater, Adobe, Salesforce, Hubspot, Webflow.
• Clients - L’Oréal Luxe, Coty Group, Estée Lauder, Shiseido and PUIG.

Jul 2023 – Dec 2023 · 5 mos · Paris, Île-de-France, France · On-site

• Participated in offline/online media planning for 7+ markets globally (print ads, OOH, DOOH, display, and social media) monitoring budget and timely delivery of all assets and approvals
• Lead the monitoring and analysis on post-buy analysis, benchmarks, weekly reports from markets, plurimedia analysis, competitive intelligence
• Coordinated organic and paid social campaigns for HQ (Instagram, Facebook, LinkedIn, TikTok) and all local platforms (Line, WeChat, RED, Douyin, Weibo, Kakao)
• Introduced new tools to the team to save media budget and improved existing processes.

Mar 2022 – Jul 2022 · 4 mos

• Managed and analysed ads (Google, Bing, LinkedIn, Facebook, Instagram) to drive quality, cost and conversion
• Researched top keywords, optimised Ad copies, introduced strategies to target visitors, directed landing page changes, and audience targeting to improve conversion rate.
• Collated dynamic reports and presentations to showcase findings and insights to senior stakeholders, responsible for report quality, consistency and value - continually innovating to drive new data-driven insights

Apr 2021 – Mar 2022 · 11 mos

• Enhanced Meesho's Employer Branding by showcasing an 84% paid and organic growth on LinkedIn, 35% organic growth on Instagram and 35% organic growth on Twitter in under a year
• Strategised creatives, wrote and edited creative copies, collated reports and oversaw content on multiple platforms such as LinkedIn, Facebook, Instagram, Twitter, Glassdoor and Medium.

Apr 2019 – Oct 2020 · 1 yr 6 mos · Bangalore Urban, Karnataka, India

• Key Account Manager for a fortune 100 client Allstate India, managed their employer branding on social accounts such as LinkedIn, Facebook and Instagram.
• Managed its reputation by alerting and advising the corporate communications team for any news related to the organisation.
• Key skills - B2B Marketing, Reporting, Key Account Management.

Jul 2018 – Jan 2019 · 6 mos · Bengaluru Area, India

• Client - Zee Kannada, ThePOBox.in
• Directed social media and digital marketing strategy for South India's second biggest media channel Zee Kannada (Zee Entertainment Enterprises regional network). Built initiatives to promote brand building, increased viewership and promotional activities
• Prepared monthly calendar to manage online content across multiple platforms focusing on movie launches, soap opera highlights, celebrity activities etc
• Utilized third-party social media management tools and social media tracking platforms for in-depth analytics. Created and managed budgets for social media campaigns to meet client goals

Jan 2018 – May 2018 · 4 mos · Bengaluru, India

• Managed content distribution for various online channels (Wordpress) and social media platforms (Instagram and Facebook). Scheduled and edited blog posts to match the brand image, built strategies for campaigns pertaining to new launches on the shop, reached out to interesting and relevant influencers for building a community around the brand, managed social media and reported on sentiment analysis.

Jun 2017 – Dec 2017 · 6 mos · Bengaluru Area, India

• Worked for different client channels such as NGC, Hotstar, Viacom etc.
• Assisted in copy editing by correcting grammatical errors, capturing content verbatim, following client guidelines for both UK and US dialects and maintaining high-quality content.

May 2015 – Jun 2015 · 1 mo · Kerala, India

• Assisted with campaign building and brainstorming, wrote/edited blog posts, research for presentation decks, social media content strategy.