Krishna Haas Varanasi

Director of Engineering

Bengaluru, Karnataka, India12 yrs 4 mos experience

Most Likely To SwitchAI ML Practitioner

Key Highlights

Led analytics teams to drive marketing excellence.
Delivered $5M profit impact through media optimization.
Implemented industry-first forecasting solutions for brand strategy.

Stackforce AI infers this person is a MarTech expert with strong analytics and AI/ML capabilities.

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Skills

Core Skills

Marketing AnalyticsAi/ml SolutionsBusiness IntegrationAnalytics CapabilitiesMedia OptimizationStrategic PlanningProject ManagementData Science

Other Skills

Consumer InsightsMarket mix modelsAB testingBrand LiftSales LiftResource allocationCategory expansionMedia ROI programML-based solutionsAudience targetingProduct mix optimizationAnalyticsBudget allocationBrand KPIs trackingForecasting solutions

Experience

12 yrs 4 mos

Total Experience

6 yrs 2 mos

Average Tenure

8 yrs 11 mos

Current Experience

Ab inbev

4 roles

Director - Analytics & Gen AI

Promoted

Feb 2026 – Present · 3 mos

Global Lead - Marketing Analytics

Promoted

Sep 2022 – Feb 2026 · 3 yrs 5 mos

Leading Analytics teams across zones, to drive marketing excellence at ABI through AI/ML solutions. Leading the analytics roadmap, business integration and value creation across 2 focus areas:
1. Products: Deploy AI & ML based solutions to measure impact of marketing $ and enable optimization (Market mix models, AB testing, Brand Lift, Sales Lift etc.)
2. Insights: Deliver consumer insights/learnings to establish best practices for 22 Markets (110+ Brands) across media, sponsorship and trade marketing. Drive business integration that can inform our resource allocation engine to accelerate growth through category expansion, brand building and premiumization

AI/ML solutionsMarketing AnalyticsBusiness IntegrationConsumer Insights

Analytics Manager - North America & Europe Zone Lead

Jan 2020 – Oct 2022 · 2 yrs 9 mos

Responsible for driving budget allocation and media efficiencies through analytics capabilities and ML-based solutions in the US and Canada
Delivered an impact of $5M in profits in 2020, by leading the Media ROI program to measure and optimize media spends across 9 brands of AB Portfolio
Worked with marketing leaders to deliver insights and global best practices for audience targeting and product mix across digital media platforms -Facebook, Instagram, and YouTube, delivering cost efficiencies of $14M+
Also led the Global Brand Guidance Analytics charter
Responsible for implementing the analytics-driven intelligence layer on Brand KPIs tracking programs to guide marketing insights teams on strategic planning and campaign impact tracking
Delivered an industry-first forecasting solution for Brand Power (Equity) to enable 1 Year and 3 Year strategic planning for the Europe Insights team

Media ROI programAnalytics capabilitiesML-based solutionsAudience targetingProduct mix optimizationMedia optimization

Senior Data Scientist

May 2017 – Dec 2019 · 2 yrs 7 mos

North America Zone Sales - Analytics PMO lead:
Handled the PMO for US Sales and Global Solutions partnership - Delivered a live distribution recommendation system to boost B2B sales with a pilot impact of $700k
Championed the change to agile ways of working by taking up the role of a data science scrum master
Revenue Management - Project lead:
Strategic projects on portfolio pricing and promotion optimization: Delivered a topline impact of over $8MM through recommended pricing/discounts/promo implementation in Belgium, Australia, Peru, and China

PMOB2B salesAgile methodologiesPricing optimizationProject ManagementData Science