Mar 2018 – Jun 2019 · 1 yr 3 mos · New Delhi

• Leading the sales division worth ₹ 1.6bn for consumer durables and IT vertical which includes Powerbanks, Audio, IT accessories, LED TV’s, Washing Machines, Refrigerator, AC’s & Air coolers.
• Leading the Launch Plan for new categories Personal Care, Small Appliances, Home Automation IOT, Wireless Headphones & in ear headphones.

Jul 2017 – Mar 2018 · 8 mos · Greater Delhi Area

• Successfully completed the liquidation project for Ricoh printers within a span of 4 months (with a completion target more than of a year). I even opened up the e-commerce channel (own, as well as that belonging to marketplaces like Amazon, Flipkart, PayTm & Snapdeal) for products being distributed by Global Infonet, including those for brands like Toshiba, Mohd. Ali and Sandisk. Responsibilities included online channel management, P&L, people management, logistics and warehousing.

Apr 2016 – Apr 2017 · 1 yr

• Managed vendor accounts for the Consumer Electronics vertical at a Pan-India level while leading a team of 17 account managers. We monitored 700+ key vendors, regularly resolving their issues, which resulted in NPS (Net Promoter Score) improvement by 300 basis points. In my 6 months tenure, Achieved vendor monetization of INR 50 lakhs monthly for private label brands in 3 categories: LED TV (Wybor, Weston, Daiwa, VideoTex), Small Appliances (Benton, Sameer, Nova) and Audio (Boat, Portronics, F&D) via Ad Sales. Achieved brand monetization of INR 1 crore quarterly for brands like (Intel, Microsoft, HP, Acer, Samsung)

Apr 2015 – Apr 2016 · 1 yr

• Ascertained and worked on untapped businesses in the assigned regions (via an in-house project developed), resulting in a hike from 6% to 58%. During my tenure, I delivered top-line growth of over 50% and bottom-line improvement of over 300 basis points. Using my vendor engagement expertise, I even brought a 50% increase in NPS (Net Promoter Score) by increasing SD+ Salience from 60% to 85%. Pioneered Bidding Auction Tool for sellers to compete with each other and providing best pricing on promotional days.

Dec 2014 – Apr 2015 · 4 mos

• Amplified seller base from 40 to 3K+ in 6 months by executing joint business plans, resulting in significant top-line and bottom-line improvement. I was also responsible for hiring and managing the computers category team.

Apr 2012 – Nov 2014 · 2 yrs 7 mos

• Generated 4x growth in product assortment and brought about 45% growth in top-line of Computers & Peripherals category through brand partnerships and market bench marking. By executing onsite merchandising and marketing campaigns for Snapdeal exclusive products, I was able to grow new users and monthly active users by 50%. On the other end, I reduced burn rate by 200 basis points through new vendor tie-up. I even brought a 30% reduction in fraudulent product returns by working with customer service and supply chain department.

Apr 2011 – Jul 2011 · 3 mos · India

• The internship gave me practical insights into the various aspects of e-learning industry in India, such as its size and growth potential. During the same, I did a thorough market analysis for virtual classrooms in the e-learning industry and also conducted a survey (on the Pan-African e-Network project) to help Africa in capacity building for its education sector, by imparting quality education to students through the best Indian Universities/ Educational Institution.