Nov 2024 – Dec 2025 · 1 yr 1 mo · On-site

• Lead commercialization and go-to-market strategy for innovation launches across national brands. Partner cross-functionally with Sales, Marketing, and R&D to bring new products to market and scale distribution.
• Delivered +$50M in incremental profit across the portfolio through data-driven strategy and cross-team alignment.
• Developed pricing, business cases, and financial models that guide portfolio investment decisions.
• Streamlined launch processes to accelerate time-to-market and improve retail execution across major chain partners.
• Collaborate with Sales Enablement and digital teams to enhance analytics, forecasting, and CRM visibility for product performance.

Feb 2024 – Oct 2024 · 8 mos · On-site

• Directed regional brand activation, sponsorship, and trade marketing strategy for 80+ retail and event partners.
• Drove double-digit sales growth through integrated campaigns and data-driven targeting.
• Managed a $1.3M marketing budget, optimizing spend across high-ROI channels.
• Partnered with Sales, Operations, and RevOps to align retail promotions with pipeline goals and growth KPIs.
• Delivered insights presentations and business reviews to retail leaders, strengthening client relationships through consultative selling.

Mar 2022 – Feb 2024 · 1 yr 11 mos · On-site

• Led a nine-person field sales team managing 300+ retail accounts, driving market share growth and digital adoption in territory.
• Achieved +12% share and +8% volume growth through data-driven sales execution and value-based client conversations.
• Implemented BEES, AB’s B2B e-commerce SaaS platform, as a key sales enablement tool—resulting in +16% user growth and +5% revenue lift YoY.
• Designed outbound prospecting and territory growth plans that exceeded revenue KPIs.
• Collaborated with marketing, delivery, and operations teams to ensure seamless execution and customer success across the territory.
• Recognized in AB’s Sales Talent Excellence Program for top commercial leadership.

Sep 2021 – Mar 2022 · 6 mos · On-site

• Completed a rotational leadership program in field sales, trade marketing, logistics, and innovation.
• Supported product launches and event activations across multiple markets.
• Built foundational experience in pipeline generation, account management, and outbound prospecting.

Aug 2019 – May 2021 · 1 yr 9 mos · Ann Arbor · On-site

• Launched wearable technology initiatives and translated athlete performance data into actionable insights used by the coaching staff.

Jun 2017 – Aug 2021 · 4 yrs 2 mos · Darien, CT · On-site

• Coached and managed a competitive swim team of 50+ athletes while coordinating events and fostering community engagement.