Oct 2025 – Present · 7 mos · Amsterdam Area · Hybrid

• Contentoo combines AI workflows with expert freelancers, helping your marketing team scale content creation and meet demand. Always consistent, on-brand and of the highest quality.
• As the CCO at Contentoo, my job is to lead the commercial function (team of ~20) and coach up and coming sellers, marketers and customer success leaders so that the organisations commercial capability improves.
• Find out more here: www.contentoo.com

Sep 2024 – Present · 1 yr 8 mos · London Area, United Kingdom

• As a beachhead adviser my I advise New Zealand companies looking at growing their operation in the EMEA and beyond.

Aug 2024 – Oct 2025 · 1 yr 2 mos · Amsterdam Area · Remote

Jul 2024 – Jun 2025 · 11 mos · London Area, United Kingdom · Hybrid

• Scalerr helps tech businesses enter new markets.
• My role is to help these companies with their Go-To-Market strategy so that they enter the UK and Europe successfully.

Jul 2024 – Oct 2024 · 3 mos

• Docfield is an end-to-end contract management platform.
• My role is to advise on how the team can scale into new markets.

May 2024 – Present · 2 yrs · Amsterdam Area · Hybrid

• Most B2B scale ups have ineffective sales systems, making it incredibly hard to achieve revenue targets.
• This is where Snowballn' comes in, where we work with companies in two ways:
• 1. Sales System implementation: We will set you and your team up with the right AI sales tooling, and then train your team on how to use it, so that you generate pipeline and close deals with less resources. See more here: https://www.snowballn.com/sales-system
• 2. Join the community - join sales leaders, sellers and entrepreneurs from around the world in an exclusive community where you will also get access to:
• tool stack reviews
• sales training
• social selling frameworks
• monthly masterclasses
• others in a similar position to you
• Apply here: www.snowballn.com
• And let's start Snowballn' ❄️

Nov 2023 – Aug 2024 · 9 mos · London, England, United Kingdom · Hybrid

• As a go-to-market consultant I help SaaS, Fintech and marketplace scale ups expand into new markets and create predictable, scalable revenue engines.
• Businesses worked with range from seed through to series C companies.

Jun 2023 – Present · 2 yrs 11 mos

Jan 2023 – Nov 2023 · 10 mos

• Fresha is the world’s largest Beauty and Wellness marketplace powered by all-in-one free business software with integrated payments.
• As the General Manager of EMEA, my role is to lead a team of 55 account managers, business development managers and SDRs across Europe, Middle East and Africa to grow Fresha's footprint and ultimately grow revenue.
• Notable achievements during my time at Fresha include:
• 1. Exceeded targets/quota
• 2. Achieved regional profitability for the first time ever
• 3. Grew EMEA ARR by 58%
• 4. Grew monetised partners by 36%
• 5. Increased recurring revenue per partner by 15.2%
• 6. Grew team engagement from 6.3 to 8.3 in the first three months
• 7. Developed a leadership structure
• 8. Created revenue operations function

Jun 2023 – May 2024 · 11 mos · London Area, United Kingdom · Hybrid

• Hnry is a series B Fintech company that automates tax obligations for sole traders.
• I joined as the first boots on the ground in the UK.
• My role was to set the company up and lead sales, marketing & product.
• While working with Hnry I:
• Developed the GTM strategy
• Developed the partner strategy
• Hired the first core team members across product & engineering
• Developed core operating procedures
• Sourced and negotiated core banking partnerships

Jan 2023 – Nov 2023 · 10 mos · London Area, United Kingdom

Jul 2022 – Dec 2022 · 5 mos · Europe

• My wife and I decided to take six months off work and travel Europe 😎

Sep 2021 – Jul 2022 · 10 mos

• JAVLN is an insurance platform that saves brokers time and increases revenue by providing broker firms with a user friendly policy management system.
• My role as a board observer is to help transition the JRNY IP to JAVLN and assist with the following:
• Scaling JAVLN's sales and marketing efforts
• Grow JAVLN's international presence
• General governance
• General software business strategies

Aug 2021 – Present · 4 yrs 9 mos

Jun 2021 – Oct 2021 · 4 mos · Wellington, Wellington Region, New Zealand

• As a Mentor at Creative HQ I worked with one of their the climate change accelerator companies: Hitch. Over the course of the programme there were a number of different elements that we worked on, including:
• Market research
• User research
• Value proposition definition
• B2B sales strategies
• Capital raising strategies
• Pricing

Dec 2020 – Jul 2022 · 1 yr 7 mos · Wellington, Wellington Region, New Zealand

• Exceptional people expect exceptional work environments. The best organisations and leaders know this and are creating wellbeing-first cultures where people feel safe, valued, and supported.
• At Groov, we help workplaces find and stay in their Groov. Our workplace mental wellbeing platform tailors to your organisation, leaders and employees. Groov teaches you how to create a wellbeing culture, so mental wellbeing simply becomes, ‘the way we work around here.’
• Groov does the heavy lifting for you, saving HR precious time & resource, allowing your entire organisation, your leaders and your people to embrace and enjoy wellbeing without being overwhelmed.
• Notable achievements while at Groov:
• 1. Transitioned sales from being 'founder led' to a scalable sales function
• 2. Created a globally scalable, sales process
• 3. Increased revenue by 331% over a 12 month period
• 4. Increased deal size by 91%
• 4. Entered two new markets - Australia and USA
• 5. Developed a SDR function
• 6. Signed strategic enterprise customers in target countries
• 6. Grew the sales team across multiple markets

Sep 2017 – Oct 2018 · 1 yr 1 mo · Wellington & Wairarapa, New Zealand

Oct 2016 – Feb 2017 · 4 mos · Auckland, New Zealand

• In this role my job was to create and streamline a new, faster development process.
• The role was short lived because during my time here I Co-Founded my company, JRNY, which I pursued full time in February, 2017.

Jul 2016 – Nov 2016 · 4 mos · Auckland, New Zealand

• As a digital producer/project manager at Rush Digital, my responsibilities include:
• Liaise with both the Rush team and client to understand the project objectives and strategy. To then relate this to the overall business strategy.
• Lead cross-functional teams (design, technology, etc.) in the delivery of Interactive projects for Rush Digital’s clients.
• Develop project scope documents (including but not limited to sitemaps, wireframes, functional and technical specifications and project plans)
• Ensure on time, on budget delivery
• Create project communication plans, prepare status reports and conduct internal and external status meetings regularly as necessary to ensure effective issue resolution and quality project delivery.
• Attend and lead workshops to develop business requirements for projects.
• Manage the development of new interactive products.
• Manage the client relationship
• Prepare financial reports and monitor billing

Jun 2016 – Aug 2021 · 5 yrs 2 mos · Wellington

• JRNY was a Fintech and Insurtech AI platform that helped insurance providers simplify the insurance customer journey with its Customer Journey/distribution Platform.
• ‍
• JRNY's AI engine was used to improve conversion rates and sales efficiency, and radically increase insurers understanding into customer behaviour.
• ‍
• In August 2021, JRNY was acquired by JAVLN 🚀
• As most start up CEO's I was involved right across the business. In the early days of the company I was involved in everything from product management, design to sales and the company financials. As we grew my role became more focused to include the following:
• Grow predictable and sustainable revenue (via B2B SaaS sales methodologies, mainly focusing on enterprise sales)
• Grow a world class team across the business
• Grow the companies brand on an international scale
• Skills that I learned, developed and then excelled in:
• B2B SaaS sales (both small and medium enterprises and large enterprises)
• Leading a cross functional team of people
• Reporting to a professional board of directors
• Representing the company as a director
• Communicating with shareholders and other stakeholders
• Developing a widely respected and well known brand
• We went through multiple pivots while running this business - what started as an AI chatbot turned into a insurance distribution platform. The massive learning here was the need to pick a vertical and go all in. Growth happens when you have one core buyer :)

Feb 2016 – Jul 2016 · 5 mos

• As the Head of Product at Holis, I am responsible for the product vision, product strategy and development timeline, the product lifecycle, and working closely with customer support, sales, marketing and IT to deliver a world class product.
• Also I manage the tech team.
• Duties:
• Managing the product backlog, including the creation and priority of epics, features and user stories
• Developing an agile/scrum ethos
• Defining the definition of done
• Defining the product vision and subsequent innovation
• Keep staff motivated and working towards a common goal
• Analyse engagement/usage of the user base and innovate/pivot accordingly
• Build, measure, learn.

Sep 2015 – Feb 2016 · 5 mos

Nov 2014 – Feb 2015 · 3 mos · Auckland, New Zealand

Feb 2013 – Nov 2013 · 9 mos · University Hall - Auckland

• In this role I lived on campus with first and second year University students. It was my job to mentor and help them through their early years at University.
• To be successful in this role, I had to be able to relate to the younger students that I was living with. I have a personable character, so I found that this was a straightforward task. I thoroughly enjoyed the relationships that I made by working and living as an RA.

Nov 2012 – Jan 2013 · 2 mos · 604 Great South Rd, Auckland

• In this role I worked with the Comms and Media team. I was involved in the analysis of online ads through social media platforms. I was also involved with the communication between Yellow and the media.