Gareth Griffiths

CEO

Zurich, Zurich, Switzerland18 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven track record in global campaign management.
Expertise in cross-functional team leadership.
Strong focus on measurable business impact.

Stackforce AI infers this person is a Healthcare Marketing Leader with extensive experience in product launches and campaign strategies.

Contact

griffithsgw@duck.com LinkedIn

Skills

Core Skills

Campaign ManagementStakeholder ManagementProduct ManagementGo-to-market StrategyProduct LaunchCross-functional Team LeadershipB2c MarketingCustomer InsightSales ProcessesTeam Leadership

Other Skills

Performance MetricsBudget ProcessP&L ManagementResource AllocationInnovation ProcessCampaign CreationMarket PlanningPresentationsChange ManagementBusiness DevelopmentRetailSales ManagementSalesforce.comTraining & DevelopmentCoaching

About

Global marketing leader in hearing care and medtech, with deep experience across product launches, campaign strategy, brand positioning, and international market execution. I lead cross-functional teams to turn complex portfolios into clear, compelling customer propositions that support growth across global and local markets. My background combines strategic thinking with hands-on execution across campaign development, lifecycle marketing, stakeholder management, and launch planning. I bring experience working with product, commercial, R&D, and local market teams to deliver campaigns and launches that are both strategically aligned and operationally effective. I enjoy working in regulated, innovation-driven environments where clarity, consistency, and strong collaboration make the difference. I’m especially interested in senior marketing leadership roles where I can help shape strategy, strengthen positioning, and drive measurable business impact in global medtech, hearing care, or health technology.

Experience

18 yrs 3 mos

Total Experience

4 yrs 6 mos

Average Tenure

4 yrs 10 mos

Current Experience

Sonova group

3 roles

Global Director Campaign Management

Promoted

Aug 2025 – Present · 8 mos

Lead global launch and commercial campaign strategy and execution across all geographies for hearing instrument portfolios.
Manage and develop 12 direct reports across campaign management and localization.
Own the full campaign lifecycle, from strategy and audience definition through localization, deployment, and performance optimization.
Partner with global and local stakeholders across product marketing, brand, digital, sales, PR, and legal to ensure strong global-to-local alignment.
Drive operational excellence, agency collaboration, and budget/timeline discipline across campaigns.
Use KPIs, testing, and data-driven optimization to improve campaign performance, ROI, and business outcomes.
Support digital marketing and global brand strategy, including AI-enabled ways of working.

Campaign ManagementStakeholder ManagementPerformance MetricsBudget ProcessCross-functional Team Leadership

Director RIC Solutions

Promoted

Apr 2023 – Aug 2025 · 2 yrs 4 mos

P&L responsibility
Own the product line from the cradle to the grave on all 4 marketing P dimensions
Drive the innovation process for the product line (HI and related ecosystem)
Determine resource allocation to campaigns and product launches based on the allocated marketing budget and marketing plan,
Work closely with Local Marketing teams to identify and prioritize improvement levers for business line performance (either through in-market marketing or new product development)
Provide input into corporate strategy, marketing strategy, R&D roadmap, and go-to-market strategy development processes through permanent and project-based channels
Identify and execute on new growth opportunities (both product and non-product-related)
Allocation of marketing spend & resources (marketing mix)
In-market management of product line
Product launch ownership

P&L ManagementProduct ManagementGo-to-Market StrategyResource AllocationInnovation Process

Global Launch Program Manager

Jun 2021 – Apr 2023 · 1 yr 10 mos

Launch innovative products that change people’s lives, not just their ‘hearing’.
TLDR - ensure success of the global launch wave in markets of new and exciting technology.
Design and align global launch plan including target messaging and marketing mix
Lead a cross-functional campaign creation & execution team in close collaboration with Product Managers, Brand & MarCom, Audiology, Digital Marketing Hub & third party service providers (e.g. agencies)
Lead this cross functional team to create the best tools in the industry for users, audiologists, trainers and reps.
Coordinate & ensure that core messages play into communication strategy
Ensure global teams are fully enabled to execute launch and act as contact point for their launch-related activities

Campaign CreationCross-functional Team LeadershipMarket PlanningProduct LaunchCustomer Insight