Apr 2022 – Apr 2024 · 2 yrs · Dubai, United Arab Emirates

• Lead the Ecommerce category business across 5 fast-growing international markets, driving end-to-end ownership of strategy and execution across all channels and business models.
• Spearheaded the onboarding of 150+ leading brands, boosting assortment and accelerating growth across multiple ecommerce geographies.
• Own full P&L accountability, driving commercial success through optimized assortment strategy, product mix, pricing, instock performance, top-seller optimization, inventory planning, and key brand monetization initiatives.
• Champion category management and marketplace strategy, ensuring continuous improvement of selection health and sustainable growth across priority verticals.
• Architected scalable process frameworks to reinforce authenticity, trust, and operational excellence across ecommerce workflows.
• Lead and develop a high-performing team of category managers, key account managers, and instock associates, aligning goals with topline growth and operational KPIs.
• Drive product management initiatives focused on increasing site conversion, improving customer retention, and enhancing the overall Ecommerce customer experience.
• Strong track record in traffic generation, customer acquisition, and platform engagement through data-backed commercial strategies.

Jul 2021 – Jul 2022 · 1 yr

• Head of Beauty, Fragrance & Personal Care – E-commerce | Noon
• Ecommerce Strategy | Category Management | Customer Acquisition & Retention | Traffic Optimization | Pricing & Promotions
• Headed the Ecommerce business for Beauty, Fragrance & Personal Care at Noon, with full ownership across assortment planning, online merchandising, pricing strategy, traffic generation, and customer lifecycle management.
• Successfully built and scaled the KSA Ecommerce beauty business by optimizing assortment depth, driving acquisition and retention strategies, and implementing sustainable pricing and promotional frameworks.
• Improved category price competitiveness by 35%+, enhancing customer perception and driving higher conversion across key SKUs.
• Led strategic initiatives in portfolio selection design, competitive pricing, product differentiation, and marketing spend optimization to maximize ROI and market share.
• Oversaw online merchandising and category growth through robust CRM strategies, traffic optimization tactics, and customer experience enhancements.
• Directed a team of 10+ senior Ecommerce Account Managers and Instock Associates, empowering them with clear KPIs and cross-functional collaboration.
• Acted as a key cross-functional lead, partnering with marketing, operations, tech, and supply chain teams to align business goals with execution excellence.
• Strong emphasis on Marketplace strategy, key account management, and category-level P&L ownership to drive sustainable, data-backed growth.

Jun 2020 – Jun 2021 · 1 yr

• Working cross-functionally with various members of operations, technology teams and marketing teams, and various contacts from each department to achieve business objectives

Jan 2019 – Jun 2020 · 1 yr 5 mos · Bengaluru, Karnataka, India

• Category & P&L Leader | E-commerce Strategy | Vendor Management | Team Leadership
• Lead a high-performing team of 10, with end-to-end ownership of topline and bottom-line performance for the assigned Ecommerce category—balancing growth with profitability.
• Drive strategic product onboarding, ensuring best-in-class selection, price competitiveness, and optimal vendor negotiations to support commercial targets.
• Manage all aspects of category management—including instock performance, top brand engagement, and category-level monetization initiatives.
• Recognized with the “Best People Manager Award” by the CEO in June 2020 for demonstrating exceptional leadership, team development, and cross-functional collaboration.
• Strong focus on P&L ownership, product lifecycle management, and data-driven decision-making to accelerate scalable Ecommerce growth.

May 2017 – Jan 2019 · 1 yr 8 mos · Bengaluru, Karnataka, India

• Category Management | Ecommerce | P&L Ownership | Key Account Management | Supply Chain | Monetization
• Spearheaded category growth with complete P&L ownership, driving strategy across assortment planning, instock optimization, pricing, promotions, traffic generation, and category monetization.
• Managed strategic key accounts, leading procurement, supply planning, and commercial negotiations to fuel both topline and bottom-line growth.
• Built a high-efficiency buying and supply chain model, achieving 90%+ instock rates across all key brands and enhancing customer experience and availability.
• Awarded the prestigious “Business Excellence Award” at Flipkart Annual Awards 2019, recognizing outstanding category and business performance.
• Outperformed targets with 125% achievement on monetization goals for the financial year—delivering incremental revenue through brand campaigns, ad placements, and promotional partnerships.
• Strong expertise in Ecommerce category strategy, traffic and conversion optimization, and data-led decision-making to drive sustainable growth.

Jan 2016 – May 2017 · 1 yr 4 mos · Bengaluru, Karnataka, India

• Ecommerce | Category P&L Owner | Procurement Strategy | Vendor Management | Monetization | Cost Optimization
• Managed full P&L ownership for a strategic category encompassing 10+ global brands and over 4,000 SKUs, driving topline revenue growth while ensuring bottom-line optimization through cost efficiency initiatives.
• Led key account management and procurement centralization for major brands like Samsung, Sony, Lenovo, HP, SanDisk, WD, and Toshiba, aligning sourcing directly with brands to improve margin health and operational agility.
• Delivered 8-digit monetization value, contributing over 50% of the total category’s monetization, through brand-funded initiatives, marketing collaborations, and on-platform visibility tools.
• Successfully doubled credit periods with all major vendors, significantly enhancing cash flow and driving down working capital requirements.
• Negotiated Sell or Return (SOR) agreements with national distributors and brands for 60-day cycles, reducing dead inventory risk and improving inventory turnover.
• Strong track record in category management, pricing and promotions, vendor negotiations, and driving profitability at scale within a high-volume Ecommerce ecosystem.

Oct 2014 – Dec 2015 · 1 yr 2 mos · Bengaluru, Karnataka, India

Jun 2013 – Oct 2014 · 1 yr 4 mos · Greater Hyderabad Area

• Ecommerce Category & Key Account Lead | Electronics & Tech | E-commerce Strategy | P&L Ownership
• Owned Procure-to-Pay operations and full P&L performance for top global brands including Samsung, Sony, SanDisk, HP, and Lenovo, ensuring optimal commercial outcomes and strategic brand alignment.
• Delivered 100% YoY revenue growth across all key accounts, driven by high instock rates (90%+), competitive pricing, and high-impact sales campaign execution.
• Led seller onboarding at scale, adding 1,000+ new sellers across 4 cities, enriching the marketplace with 70,000+ SKUs, boosting assortment health and selection diversity.
• Achieved the highest monetization rate in category history—~8% of portfolio GMV—through focused brand partnerships, upsell strategies, and category monetization initiatives.
• Spearheaded CRM strategies, customer retention programs, and end-to-end online merchandising initiatives to enhance the overall ecommerce customer experience.
• Played a pivotal role in Ecommerce category marketing, brand-led campaigns, and traffic-driving activities, contributing to sustained growth and engagement across digital channels.
• Strong focus on Ecommerce marketplace strategy, assortment expansion, and commercial performance through data-driven decision-making and cross-functional collaboration.