Anika Kulshreshtha

Business Development Executive

Bengaluru, Karnataka, India1 yr experience

Key Highlights

Expert in transforming content into revenue for B2B SaaS.
Proven track record in market research and brand strategy.
Skilled in crafting engaging, high-quality content.

Stackforce AI infers this person is a B2B SaaS content strategist with expertise in market research and brand positioning.

Contact

Skills

Core Skills

Brand StrategyMarket ResearchMarketing StrategyContent Strategy

Other Skills

B2B SaaS KnowledgeBlog Content CreationBrand PositioningCompetitor AnalysisCompetitor Research & AnalysisConsumer InsightsContent Audits & Gap AnalysisContent Strategy & PlanningContent WritingCopywritingEvent-triggered NotificationsLong-Form Content CreationPackaging StrategyProduct StrategyRebranding

About

I help B2B SaaS companies turn content into revenue. By combining data-driven insights with compelling storytelling, I create content that converts prospects into customers-- playing the long game, building relationships. With a strong background in crafting long-form content, I produce high-quality assets that rank, engage, and drive conversions. I'm skilled at conducting original research, including SME interviews, to inform content strategy and deliver tangible results. My work has been featured in Tech Report and Techopedia, where I've honed my ability to write about complex topics in a clear, engaging way. Let's discuss how I can help elevate your content marketing strategy. Services: ✅Content Strategy & Planning ✅Long-Form Content Creation ✅SEO Optimization ✅Content Audits & Gap Analysis ✅Competitor Research & Analysis

Experience

Ogilvy

Key Account Manager / Client Servicing

May 2025 – Jul 2025 · 2 mos · Mumbai, Maharashtra, India · Remote

Conducted in-depth market research and competitor analysis for 5+ ITC brands including Savlon, Engage, Fiama, Dermafique, and Classmate, identifying category gaps and delivering actionable brand positioning insights across personal care and stationery segments.
Supported script for the Savlon Swasth India Mission TVC, a CSR campaign reaching 10M+ children, inputs reflected in the film.
Led competitive benchmarking and strategized packaging for a new Savlon handwash variant to align with brand brief and consumer sentiments.
Developed a complete rebrand strategy for ITC Engage perfume as a Gen Z–focused challenger brand , conducting extensive secondary research on the personal care space and digital-first brand performance, primary research with 150+ respondents via calls & surveys, deducing a consumer insight–driven hypothesis, and building the full 4Ps plan including product range ideation, launch model, branding & messaging, ad concepts, Instagram UGC + influencer strategy, and on-ground activations.

Market ResearchCompetitor AnalysisBrand PositioningScriptwritingPackaging StrategyRebranding+3

Bigbasket.com

Marketing Communications Intern

May 2024 – Aug 2024 · 3 mos · Bengaluru, Karnataka, India

At bigbasket, I conducted a comprehensive three-month competitor analysis for the Quick Commerce (Q-Comm) business unit. I analyzed marketing channels including push notifications, WhatsApp, email, and non-grocery product offerings. My insights were presented to senior leadership. Additionally, I optimized (alongside an expert team) existing event-triggered push notifications, brainstorming new targeting opportunities and crafting compelling copy and creatives. This led to a 17% increase in click-through rates.

Competitor AnalysisMarketing StrategyCopywritingEvent-triggered Notifications

Finixio

Content Writer

Jan 2023 – Oct 2023 · 9 mos · London Area, United Kingdom (Worked Remotely) · Remote

In my time at Finixio, I wrote in-depth articles about B2B SaaS products for Finixio's tech websites, Techopedia and Tech Report. I loved researching new software and explaining complex features in a clear and interesting way. My articles helped readers understand different options and make informed decisions.

Content WritingResearchB2B SaaS KnowledgeContent Strategy

Qoruz

Content Writer

Nov 2021 – Dec 2021 · 1 mo · Remote

Generated high-quality blog content for an influencer marketing company. Conducted extensive research on the latest trends, best practices, and case studies in influencer marketing to create original, informative, and engaging blog posts that resonated with the target audience.
Leveraged my knowledge of search engine optimization (SEO) best practices to optimize the blog posts for relevant keywords, headlines, and meta descriptions, which improved the posts' visibility on search engine results pages (SERPs). Also collaborated with the marketing and leadership teams to develop content ideas that aligned with the company's business goals and target audience.

Blog Content CreationSEO OptimizationResearchContent Strategy