Apr 2021 – Present · 5 yrs 1 mo · Bengaluru, Karnataka, India · On-site

• Directed Scaler’s growth and brand charter, moving the organisation from a paid-led acquisition model to a durable, learner-first engine anchored in retention, organic channels, and referral ecosystems—strengthening efficiency and contributing directly to enterprise valuation growth.
• Worked alongside the founders to build governance rhythms that improved strategic clarity, accountability, and cross-functional cohesion during a high-growth phase.
• Elevated Scaler’s market positioning through distinctive storytelling, brand architecture, and experience-led marketing that enhanced trust and long-term affinity.
• Played a key role in Scaler’s scale-up trajectory, driving a balanced growth model that unified marketing ROI, margin discipline, and long-term value creation for the organisation.

Apr 2021 – Present · 5 yrs 1 mo · Bengaluru, Karnataka, India

Jul 2020 – Apr 2021 · 9 mos

• Led the brand through a period of rapid evolution, elevating upGrad from an emerging player to a widely recognised name in higher education.
• Built an integrated marketing framework that brought storytelling, digital performance, and communication strategy under one cohesive narrative.
• Designed large-scale brand platforms and emotionally resonant campaigns that strengthened recall and deepened learner connection.
• Developed a full-funnel digital engine supported by CRM-driven engagement to improve overall learner experience and lifecycle value.
• Partnered with media, OTT, and influencer ecosystems to amplify visibility across India’s most active consumer touchpoints.

Feb 2019 – Jul 2020 · 1 yr 5 mos

Jan 2018 – Feb 2019 · 1 yr 1 mo · Mumbai Area, India

Dec 2015 – Feb 2019 · 3 yrs 2 mos · Mumbai Area, India · On-site

• Led digital strategy for a diverse portfolio across telecom, e-commerce, entertainment, BFSI, and consumer brands, guiding clients through digital transformation.
• Developed full-funnel marketing ecosystems and modern performance approaches that helped brands transition toward data-driven decision-making.
• Worked closely with global leadership and senior stakeholders to align digital priorities with overarching business and brand goals.
• Scaled and mentored multidisciplinary teams, positioning the region as a strategic hub known for consultative thinking and operational excellence.
• Strengthened client relationships through continuous insight-driven partnership, ensuring marketing investments translated into meaningful brand impact.

Nov 2012 – Nov 2015 · 3 yrs · Mumbai Area, India

• 1. Build and add new sources of Display Ad Inventory to the Network from India as well worldwide
• 2. Constantly monitor and check inventory deliveries and performance to optimize campaign ROI and publisher E-CPM yield
• 3. Identify new business models within the Display Ad ecosystem
• 4. Create strong inter-departmental skills, especially with Ad Sales, Ad Operations / Tech team
• 5. Identify potential businesses from International Markets which can be introduced into the Indian markets as well

May 2012 – Oct 2013 · 1 yr 5 mos

• a. Handle key Publisher deals and strategic tie-ups on the network
• b. To manage overall campaign profitability and margins
• c. Over-looking Publisher payments and support queries
• d. To create Packaging and Pricing strategies for Key Clients on the network
• e. Working closely with Sales and Account Managers to ensure campaign deliveries
• f. Key focus on constant sourcing out new inventories on the Network for Display and Email campaigns

Jan 2011 – Jul 2012 · 1 yr 6 mos

Jan 2010 – Feb 2011 · 1 yr 1 mo

Aug 2009 – Aug 2010 · 1 yr

• Job responsibility include Industry research and analysis, develop brand strategy and statistics.

Feb 2007 – Jun 2007 · 4 mos

• Space selling for Dainik Jagran newspaper, Sakhi magazine, supplement – Yatra. Handled top Industry clients from Lifestyle, FMCG and Health care sector, also simultaneously worked with the Advertising agencies to get a better Brand perspective.

Aug 2006 – Jan 2007 · 5 mos

• Analyze the student market, identify colleges for seminars and coordinate marketing and promotional activities across all branches in Mumbai