Sep 2022 – Jul 2023 · 10 mos · Remote

• In this role as a contractor , I successfully conceptualised and executed a groundbreaking initiative called BuildCamps, which proved to be a resounding success. By carefully analysing market trends and competitors, I identified untapped growth and revenue-generating opportunities that contributed to the growth and revenue for the organisation. Additionally, I took charge of the overall review and editing of the content for the newsletter, ensuring that it remained engaging, informative, and aligned with the company's goals. Through my efforts, I played a pivotal role in driving innovation, expanding revenue streams, and maintaining a strong communication channel with our audience.

May 2022 – Aug 2022 · 3 mos

• During this career break, I dedicated my time to prioritise my own health, well-being and quality time with my family. I went on a month long road trip in Himachal with my family and my beloved dogs-Jerry and Jojo. I believe that investing in self-care is crucial for long-term success and fulfilment. During this break period, I immersed myself in research, physical fitness, mindfulness, nutrition, and community involvement to cultivate a balanced lifestyle. Post this break ,I felt rejuvenated and excited to return with renewed energy and a broader perspective!

Aug 2021 – Apr 2022 · 8 mos · Remote

• As a Product Manager, Growth at Backstage.Army, an Accel-backed creator economy startup, I mainly worked at an intersection of product and growth. I developed and executed growth strategies, conducted market research, and optimized user acquisition. Collaborating cross-functionally, I led the ideation and execution of growth experiments and worked mainly in creator acquisition, helping onboard first set of creators to try out Backstage.Army. I also worked briefly on developing product roadmap and coordinating cross functionally with the engineering and design team to execute the planned product features and updates.

Nov 2016 – Jan 2018 · 1 yr 2 mos

• I co-founded Offrd - an HR tech product to eliminate biases in hiring for non-tech roles. I spearheaded the development of the product roadmap and working on the proof of concept with the first set of customers. One of my key accomplishments was overseeing the seamless launch of a candidate dashboard for the pilot phase. Additionally, I led the development of a minimum viable product (MVP) version of the dashboard specifically tailored for the Recruiting team. In order to drive user adoption and foster strategic partnerships, I successfully onboarded over 3500 users and established 20 B2B collaborations. My efforts in influencer and content marketing played a crucial role in these accomplishments, bolstering the company's growth trajectory.

Jun 2014 – Jul 2021 · 7 yrs 1 mo · Remote

• As an independent marketing and business development consultant, I have mainly worked with startups, investors and ecosystem enablers. Through strategic planning, community building, lead generation, and partnership facilitation, I have contributed to the growth and success of the companies I've worked with. My responsibilities included assessing clients' strategies, identifying areas for improvement, and implementing comprehensive marketing plans to enhance user engagement, and brand visibility. I conducted market research and analysis, crafted effective lead generation campaigns, and optimised drip campaigns for higher open rates. Additionally, I provided strategic guidance, facilitated connections and partnerships, and collaborated cross-functionally to launch innovative products and services.
• Some of the notable companies I worked with : AECAL (An early-stage German VC firm investing in Indian startups), Branch Metrics (A high-growth company powering mobile links for over 3 billion monthly users),Revivn(A 500 startups portfolio company repurposing unused tech for a greater cause)

Jun 2013 – May 2014 · 11 mos

• At Aim High (India’s award-winning PR agency), led India PR for the century-old US-based company, Underwriters Laboratories, which created 90% more awareness in the target market and mainstream media.
• Also did PR for Mettl, a venture-funded HR tech startup.

Jan 2013 – May 2013 · 4 mos

• Started my PR journey with this internship. Bagged this with a catchy cold email.
• Helped different PR teams and learned the tricks of the trade. Started the initiative of an internal curated morning newsletter to help the team stay up-to-date with the happenings in the PR industry.

Dec 2011 – Dec 2012 · 1 yr · Chennai Area, India

• Boosted overall team productivity by reducing the time spent on auditing a title by 50% through conceptualising an idea of automating critical content issues check and leading the team in implementing it.

Jul 2011 – Nov 2011 · 4 mos · Chennai Area, India

• Led the presentation team for the global delegation to influence more investment into internal projects
• Contributed to the CSR and Co-curricular activities