May 2022 – Mar 2023 · 10 mos · Remote

• (Cimba.ai was previously known as Data Façade)
• Onboarded early adopters as design partners to validate the product and gather feedback
• User interviews, user story, usecase documentation
• Improved user adoption
• Built an early subscriber list (interested in product demo) of enterprises
• Product Documentations, Product Demos, platform application architecture
• Developed the Launch Plan, website, deck, GTM plan, GTM collaterals.

Mar 2022 – Apr 2022 · 1 mo · Remote

• (Cimba.ai was previously known as Data Façade) Market Research, Product positioning, Value proposition, user interivews

Jul 2021 – Jan 2022 · 6 mos

• Leading Marketing initiatives for INT. and its related SBUs.
• Crafting strategies for all Marketing teams, including Digital, Advertising, Communications and Creative and social.
• Creating and managing budgets for the Marketing department planning, monitoring and reporting on team goals.
• Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Partner with agencies, UI/UX, performance marketing and web teams to design, test and evolve lead nurturing and conversion tactics.

Feb 2020 – Nov 2021 · 1 yr 9 mos

• Driving strategy & building the next generation ERP for Indian SMEs. Focus domains - Distribution/Trading companies in Retail supply chain and discrete manufacturing.
• Focus group study, Story Boarding, Feature Planning, Feature launch, Product Marketing strategy, Product Pricing, Product Sales

Oct 2017 – Jan 2020 · 2 yrs 3 mos

• Inc42 DataLabs has developed over time to be an individual research and analytics product of Inc42 Media.
• It started off as a content category in Inc42 Media publishing market research, financial and product analysis on Indian startups and the ecosystem.
• Inc42 DataLabs, is tasked with producing detailed research reports covering diverse industries and startup ecosystem entities spread across the 29 states and seven Union territories of India. The data from our DataLabs reports has been cited by many reputed publications, including Mary Meeker’s annual report.
• In October 2018, Inc42 DataLabs launched its own subscription for research reports. Check it out: https://datalabs.inc42.com

Mar 2016 – Sep 2017 · 1 yr 6 mos

• As a Sr. Research Analyst I am involved in the following activities:
• Content planning
• Analytics and automation
• Data Science
• Operations
• Financial Planning
• Data driven Analytical investigative articles, reports and publishing

Oct 2015 – Mar 2016 · 5 mos

• Worked as a business analyst in OneDirect analytics team to deliver deep insight based report on customer service, marketing campaign analysis, consumer intent and social media analysis. Client portfolio included the likes of Snapdeal, Honda, Maruti, Airtel, TataSty, DishTV and other consumer brands.

Feb 2015 – Oct 2015 · 8 mos

• Worked as a content analyst. Lead a team of 5 to analyse the type of request received by Helpchat App and curated a content library to act as a knowledge base for the entire chat system.

Aug 2013 – May 2014 · 9 mos · Greater Rajkot Area

• Research and Development.
• Mechanical Planning and maintenance.
• Inspection & Corrosion.
• Condition Monitoring.
• Contract Lineup.
• Drawing & Documentation / Technical Library.
• Machining & Overhauling.

Apr 2011 – May 2011 · 1 mo · Rudrapur

• Inspection, study and maintenance of the machinery associated in the fabrication and testing of the BUS-DUCT.