Mar 2019 – Present · 7 yrs 1 mo · Toronto, ON

• Built $10M+ bootstrapped. Zero VC. Zero co-founders. 100% ownership retained.
• Started in embedded financing infrastructure - $105M+ processed, profitable from year one.
• Then AI started eating the products I was building.
• Instead of pretending otherwise, I shut them down and documented what survived.
• What I learned: tools die, information dies, advice dies.
• The only things that last are identity, relationships, stakes, selection, and accountability.
• Five layers AI can't eat.
• Now I run:
• → Sovereignty: Strategic positioning for founders navigating jurisdictions. Where to be, what to build, how to be approvable. Two-way - helping founders get into North America, and helping North American founders build optionality elsewhere.
• → Sovereign Cloud: Helping businesses own their data and AI instead of renting it. Consulting-first, building toward infrastructure.
• → Founder Reality (founderreality.com): 171 essays on what's actually changing and what to do about it. No courses, no playbooks, no academy. Just honest writing.
• The thesis: Own or Be Owned.
• AI split work in two - owners and the owned.
• Most people are on the wrong side and don't know it yet. I write, record, and consult to change that.