Aug 2016 – Jun 2023 · 6 yrs 10 mos · Global

• I was one of the Founding Partners and a Principal Analyst at Futurum Research. Futurum is a technology, digital innovation, and market disruption-focused strategy and research and analyst firm. In addition to my work as an analyst and working to serve our clients in myriad ways, I managed operations, led the analyst team, and also recruited, managed, mentored, and scaled our support team as the company went through years of rapid growth.

Jul 2016 – Jun 2023 · 6 yrs 11 mos · Kansas City, MO · Remote

Apr 2015 – Mar 2023 · 7 yrs 11 mos · Chicago, IL

• Broadsuite Media Group (BMG) is a strategic partner of V3B. Our focus at BMG is creating and developing content in all iterations, including rich media content. We also offer a variety of lead generation programs including webinars, online events, cost-per-lead programs designed to help our clients reach their desired customer base.
• Our passion is working with brands to tell better stories and more effectively attract, reach, and serve their customers. Our team works with brands and agencies as part of their influencer programs, content development programs, and other branded efforts related to media and rich media content.
• Read more at http://broadsuite.com

Jun 2009 – Nov 2023 · 14 yrs 5 mos · Kansas City, Missouri Area

• V3B evolved from a marketing consulting agency to a technology-focused market research and analyst firm. Our expertise in digital transformation, emerging tech, customer experience, collaboration tech, ESG, 5G/IoT, and the future of work has helped us help customers successfully embrace and navigate their digital transformation journeys.

Jan 2001 – Jan 2007 · 6 yrs

• Founder and designer of Whirly Girls jewelry line. I decided to put some of my left brain to use in a different way - and discovered, to my surprise, that I was pretty good at designing jewelry. It also helped quite a bit that in addition to designing jewelry, I also knew how to market it.
• My business partner and I had some amazing connections and, as a result, six months after we launched our company, our jewelry line was featured as one of the items included in the Grammy Gift Baskets - given to all the celebrity presenters and performers in 2002. That lead to a similar feature at the 2003 Oscars, followed by many other celebrity events, including VH1 and MTV events and seeing our jewelry worn by the contestants on the second season of The Bachelor.
• Whirly Girls jewelry was featured in People magazine, US Weekly, USA Today and InTouch magazine and worn by celebrities worldwide.
• Without really intending to, we created a successful direct sales company featuring a line of handmade beaded jewelry made with semi-precious gemstones and sterling silver and gold, sold throughout the US and online.
• Then I realized that what I really loved wasn't marketing my own business, it was helping other people grow and market theirs. My partner was long gone, so I handed the business over to one of my daughters, where it remains in good hands.

Sep 1994 – Present · 31 yrs 7 mos

• Kramer&Co. was founded by industry analyst Shelly Kramer, providing market research,
• advisory, brand strategy/messaging consulting, sales enablement guidance/content
• development, and lead generation services. Shelly has a proven track record of serving
• tech industry clients and helping B2B vendors attain and maintain a competitive
• advantage. She and her team provide insights that technology vendors utilize to
• develop and drive solutions and services designed to meet B2B buyers' needs in a
• rapidly evolving, increasingly complex, AI-powered, technology-driven era.
• Our Expertise
• Kramer&Co. tracks trends for a wide range of technology areas, including:
• Artificial Intelligence and Machine Learning
• Customer Experience (CRM, Collaboration, Contact Center, UCaaS, CCaaS)
• Cloud Computing
• Commerce and Payments Industry
• Data and Analytics
• Devices
• Digital Transformation
• Enterprise SaaS
• Security
• Sustainability
• Why Partner with Kramer&Co?
• Our clients, including some of the most recognized names in technology, choose us for
• our:
• Deep Industry Insight: Founded and led by Shelly Kramer, consistently ranked among
• the top 20 global technology analysts by ARInsights' ARchitech Analyst Power 100, our
• research is grounded in real-world experience, not hypothesis.
• Strategic Focus: We help technology vendors identify and capitalize on market
• opportunities, refine messaging, and develop strategies and content that resonates with B2B buyers at
• every stage of the decision-making journey.
• Proven Results: Our guidance has helped clients double revenue, increase market
• share, and successfully navigate digital transformation challenges.
• Independent Perspective: As an independent firm, we deliver objective, unbiased
• analysis that clients can trust to inform critical business decisions.