Jan 2023 – Sep 2023 · 8 mos

• Develop content strategy for sales enablement, improve product adoption & brand recognition
• Build the product offer & positioning to improve brand value & increase sales
• Work closely with sales & tech teams to add and improve product features
• Carry out market research & competitive benchmarking
• Structure, identify & design brand content for all stages of the marketing funnel
• Deploy editorial calendar for all marketing channels

Aug 2020 – Dec 2022 · 2 yrs 4 mos

• Design overall marketing strategy & roadmap to optimize lead generation & visibility
• Run & integrate all marketing campaigns and activations (digital & offline)
• Deploy & analyse marketing campaigns to grow lead pipelines & identify opportunities
• Manage relationships with internal & external stakeholders for all marketing collaborations
• Define internal processes for planning & execution of all marketing activations
• Identify & manage new channels for visibility & collaboration (events, podcasts, press...)

Feb 2019 – Jul 2020 · 1 yr 5 mos

• Work with external design agency to define a more integrated, clear and modern branding
• Lead the launch, planning & integration of the new brand identity and website
• Develop existing brand & product communication to build opportunities for growth
• Create written & visual content for all communication touch-points (internal & external)
• Introduce new content properties such as podcasts, white papers, newsletters, etc.
• Design & maintain a powerful brand voice and identity for all products & services
• Manage production, execution & analysis for all marketing channels (built from scratch)
• Collaborate with cross-functional teams for effective project management

Aug 2018 – Jan 2019 · 5 mos

• Lead the research & launch for podcast series focused on the luxury business with Fashion Network
• Identify gaps in sales and outreach to implement new best practices, material & content ideas
• Set up new marketing channels and content strategy to highlight the product offer and value
• Maintain, clean and build the CRM system for in-bound and out-bound marketing

Oct 2022 – Present · 3 yrs 6 mos

• Build an alternate identity as an artist and an outlet for creative expression
• Produce art prints inspired by my love for travel, culture, and the magic of everyday moments
• Bring focus back to a world that forever deserves to be romanticized
• Never stop discovering the magic and curiosities life holds

Jul 2015 – Jul 2017 · 2 yrs · Greater Bengaluru Area

• Build a more editorial, fashion-forward image for all product categories on Amazon Fashion
• Lead the design & launch of fashion editorials to drive visibility for new trends & products
• Design visual content & communication for the website & different marketing channels
• Support marketing A/B tests to improve the shopping experience for fashion consumers
• Plan & manage art direction of fashion shoots: model selection, styling & mood boards
• Develop & deploy integration of international visual design guidelines for local markets
• Train junior designs to improve performance, efficiency & overall design quality
• Collaborate with local & international design teams to define & uphold brand guidelines

Jan 2015 – Apr 2015 · 3 mos · Bengaluru, Karnataka, India

• Developed engaging visual editorial content for the in-house fashion blog
• Designed various new formats such as timelines, quizzes and interactive games to drive consumer engagement
• Analyzed the process and impact of content marketing in fashion e-commerce in India for my graduation project, winning the award for the best visual design project for the year.

Jun 2014 – Jul 2014 · 1 mo · Pune/Pimpri-Chinchwad Area

• Designed prints for the Spring/Summer'15 fashion collection
• Collection showcased at Lakmé India fashion week
• Collection won 3rd prize at Vogue India Fashion Fund 2014

Jun 2012 – Jun 2012 · 0 mo · Greater Delhi Area

• - Designed page layouts of the entertainment section of this leading print newspaper for Delhi & Mumbai